Naturally Wholesome Nutrition for Your Cat's Health and Happiness

Purina® Cat Chow® brand Cat Food Launches Natural Cat Food Formula

St, Louis, Mo. (August 22, 2006) — Health-conscious consumers today are seeking to enhance their overall well being by integrating more natural foods into their lifestyle. Now, cat owners who intuitively know that foods packed with a variety of real, wholesome, natural ingredients are good for their own total wellness can apply a similar lifestyle approach to their feline friends.

Naturals from Purina® Cat Chow® brand Cat Food, delivers whole grains, real chicken, salmon and the goodness of leafy greens. The formula has a cat-tested, cat-approved great taste and is ideal for every day feeding. One hundred percent complete and balanced for adult cats, with no added artificial flavors or preservatives, Naturals Plus Vitamins & Minerals From Purina® Cat Chow® brand Cat Food includes select, high-quality ingredients, including:

• Real Chicken for High-Quality Protein — to help maintain lean muscle mass
• Protein-Rich Salmon High in Omega Fatty Acids — for healthy skin and a shiny coat
• Natural Fiber Blend — to help control hairballs
• The Goodness of Leafy Greens Spinach and Parsley

Just introduced, Naturals Plus Vitamins & Minerals From Purina® Cat Chow® brand Cat Food is available for a suggested retail price of $1.79 for a 16-ounce bag, $4.89 for a 3.15-pound bag, $8.19 for a 6.3-pound bag and $14.99 for a 14-pound bag. For more information about Naturals or to receive a free 6-ounce sample, log onto www.catchow.com/naturals.

Purina® Cat Chow® brand Cat Food Complete Formula, Purina® Kitten Chow® brand Kitten Food Nurturing Formula, Purina® Cat Chow® brand Cat Food Indoor Formula, Purina® Cat Chow® brand Cat Food Vitality Formula and Naturals from Purina® Cat Chow® brand Cat Food are manufactured by Nestlé Purina PetCare. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. One of the leading global players in the pet food industry, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. — the world's largest food company.