The world of pet welfare and pet cause goes far beyond shelter walls and into rethinking what we can do to create a better world for pets and the people who love them. As a company guided by a passion for pets, we're committed to using our scale to do more than just donate. We want to work shoulder to shoulder with pet welfare experts, to inspire pet lovers to get more involved, to change perceptions of shelter pets and to create more powerful bonds between pets and people.

FEEDING

As complete and balanced, high quality pet food is our biggest focus, it only makes sense that we would use it to feed shelter pets across the nation, giving them the nutrition they need to be healthy for their future families. 

CHANGING PERCEPTIONS

Did you know that less than a quarter of people thinking about getting a cat or dog consider visiting a shelter or rescue organization? That's because communications surrounding shelter pets often paint them as abused and unhealthy, while portraying shelters as dismal, dirty places. These images don't do justice to the innovative shelters full of caring people and lovable pets that we work with every day. That's why we're working to change perceptions with Purina ONE's fun and easy Facebook game, Bowl by Bowl, which feeds shelter pets while giving them the credit they deserve.

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FACILITATING PARTNERSHIPS

Part of advancing the pet welfare cause is inspiring different organizations to work together to utilize all of their strengths and help more pets find homes. That's why we work hard to help large and small organizations alike connect and share their wisdom, and to help members of different communities gain easier access to the pets that will change their lives.

INSPIRING PEOPLE TO GET INVOLVED

We encourage people to adopt by sharing the many ways pets benefit our lives and exposing new ways for passionate people to lend a hand to their local pet welfare organizations.