Purina Partners with URIPALS

This October, the Urban Resource Institute and Purina announced that they are teaming up in support of URIPALS—New York City’s first initiative to allow victims of domestic violence to enter shelters with their pets. Purina is donating much-needed welcome kits and educational materials for families entering URI’s largest domestic violence shelter.

By working together, URI and Purina hope to raise awareness about the impact of abuse on the whole family—including pets—and reduce barriers to escape and recovery.

“When victims of domestic violence flee abusive situations, they are often forced to uproot their entire lives, leaving behind key belongings and supplies,” said Nathaniel Fields, President of URI. “Our goal at the Urban Resource Institute is to provide survivors—including pets—with the resources and services they need to rebuild stable, secure lives. We are grateful for Purina’s support of URIPALS, which will provide critical supplies to ensure that families entering shelters with their pets have the resources they need to recover together after escaping abuse.”

“Pets are a huge part of our lives,” commented Gordon Wade, Director of Marketing for the Purina brand, “and the love they give us is important in all circumstances, especially difficult ones. That’s why we are proud to support a program that gives pets in these shelters the supplies they need.”

URIPALS is currently accepting families with cats and smaller pets into its shelter and hopes to expand the program to include dogs in December. During this initial phase of the program, Purina’s welcome kits are tailored to cats, including items such as food, toys, crates, and other accessories, as well as educational materials designed to guide them in best practices for caring for their pets. Purina is also donating a year’s supply of food and litter to families leaving the shelter.

Providing pathways for safety and recovery is the main focus for programs serving survivors of domestic abuse. Transitioning into life after domestic violence can be made a little easier when individuals and families can make the journey with the pets they love.