Purina® Cat Chow® Celebrates its 50th Anniversary

Posted on: July 12, 2013

This year, we're celebrating the 50th anniversary of Purina® Cat Chow®. Created in 1963, our first cat food brand has spent the last five decades raising the bar for just what kind of diet and care cats receive. From inventing the first cat food specifically formulated for the nutritional needs of kittens to creating the first cat food tailored for the needs of indoor cats, we've gained a reputation for bringing new innovations to the table.

By 1983, Purina® Cat Chow® had gained so much respect amongst the veterinary community that we received 6 to 1 recommendations from veterinarians. By 2011, we had become such an integral part of cat homes that we had sold enough Cat Chow to wrap around the earth 4,070 times. 

Now, we want to give back by making a real difference in the lives of pets that are looking for loving homes. That's why we started our 50 Years 50 Shelters initiative. We selected 50 shelters across the country, one in each state, and donated up to $2,000 cash and $1,000 worth of needed items to each. 

Beyond donating money, we also conducted four shelter facility makeovers valued at nearly $100,000. The goal is to make each shelter as adoption-friendly as possible, so it will become the community's first choice for bringing pets into their homes. From creating larger play spaces for cats to providing rooms where people can spend an hour or two getting to know a cat they could potentially adopt, we're trying to find creative, effective ways to address these shelters’ needs. 

Because cat food is what we do best, we're also donating Purina® Cat Chow® to all the shelters involved. 

We're proud of what we've accomplished in the last 50 years, and we can't wait to see what we'll accomplish in the next 50 years.

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