MyPerks New Program

MyPerks FAQ

New Program
How will the new program differ from the current program?

We’re making MyPerks more rewarding by simplifying the point structure, introducing a tiered membership system and creating better rewards.

How can I earn points in the new system?

You can earn points by submitting valid receipts for Cat Chow products. Points can also be earned through various engagement activities that will change throughout the year.

How many points will I earn for each activity in the new system?

For every dollar spent on a Cat Chow product, members will receive 3 points ($1 = 3 points) upon successful receipt submission. Points for engagement activity will vary.

How will the new tiered membership system work?

MyPerks will have four tiers. Everyone will begin at the Blue Tier. As you submit valid receipts from Cat Chow purchases, you can reach new tiers (Silver, Gold and Platinum) that offer different benefits.

As you move up the tier system, you’ll also be able to accrue points more quickly. Keep in mind, even though you can earn points by completing activities and submitting valid receipts, only dollars spent on Cat Chow products will count towards moving up in the tier system upon successful receipt submission.


Tier Benefit  Blue  Silver  Gold  Platinum 
Annual spend:  <$50  $51-$149  $150-$249  $250+ 
Earn points faster from Cat Chow purchases (point/$)  1x  1x  1.25x  1.5x 
New tier welcome gift (pts)  25pts  50pts  75pts  100pts 
Anniversary Gift
Unlock more rewards options   
Access to exclusive offers and samples   
Access to exclusive experiential rewards     
How do I get to a higher tier?

Tiers are based on Cat Chow purchases made within the calendar year. Engagement activities do not count towards tier status.

Does my tier status ever expire?

Tier status qualification is based on the calendar year. Once a tier is reached, you will be able to enjoy the benefits of that tier for the remainder of that year plus the next calendar year. During that time, you will need to continue making Cat Chow purchases and uploading valid receipts in order to keep or elevate your tier status.

What will happen to my current points in the new program?

As of March 1, 2020, your current points will be converted to the simplified system. Every 100 points you have left in the current program will become 1 point. For example, if you have 10,000 points as of February 29th, you will have 100 points when the new system launches. But each point is more powerful and will go much farther to getting you the rewards you want.

Do my points ever expire?

Yes, any points you have earned through activities or purchases will expire if your account is inactive for 365 days.

When will the new program launch?

The new program will launch in April 2020.

What should I do before the new program launches?

The MyPerks site will be down for maintenance March 1 through April 1. Submit your current codes by Feb. 29th. (Or, if you save your March receipts, you can add those points to your account in the new system.) We’re changing our rewards so if there are prizes you want, get them before Feb. 29th. Remember, your remaining point balance will transfer to the new system.

Will the MyPerks site be down for maintenance?

Yes. The MyPerks website will be unavailable in March 2020. Members will be able to login to the new program in April 2020.

Can I still earn points while the website is down for maintenance?

Yes! Members can still earn points for purchases made on or after March 1, 2020. Be sure to save your receipts dated March 1 or after and upload them when the new program launches. There will not be any activity opportunities available during the blackout period.

Do I have to create a new account?

If you already have a MyPerks account, you will not need to create a new account. Once the new site is live, simply log in using your current username and reset password. If you are not a current MyPerks member, you will have to create a new account.

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