- unique tender and meaty texture
- real farm-raised beef is the #1 ingredient
- made with a blend of real peas and carrots you can see
- no artificial colors or flavors
- no animal by-product meal
- 100% complete & balanced for adult dogs
- great dog-loved taste
- thoughtfully crafted in our own USA facilities
- convenient stay-fresh pouches
- 8 ct box
- 12 ct box
- 32 ct box
One mouthwatering bite of Beneful Simple Goodness and he’ll know: this is no ordinary kibble! These tender, meaty morsels are made with real, wholesome ingredients like farm-raised beef (the #1 ingredient) and include a blend of real peas and carrots you can see. Plus, this unique soft dog food comes in convenient stay-fresh pouches that make serving as a standalone meal or mixing with other dog food a no-mess breeze.
Find Your Pet’s Perfect Portion
Use our pet food calculator to get a personalized feeding guide for your dog or cat.
Recommended Daily Feeding Amount as a Complete & Balanced Adult Dog Food
The recommended feeding amounts are based on using a standard 8 oz/250 ml measuring cup which contains approximately 133 g of Purina Beneful Simple Goodness With Farm-Raised Beef. Amounts are recommended for an average adult dog with normal activity. Remember food intake requirements vary depending on age, activity and environment, and should be adjusted accordingly.
When switching your dog to Beneful Simple Goodness With Farm-Raised Beef, please allow 7 - 10 days for the transition. Gradually add more Beneful Simple Goodness With Farm-Raised Beef and less of the previous food to your dog’s dish each day until the changeover is complete. This gradual transition will help avoid dietary upsets.
Daily Mixer Feeding Guidelines
Add up to 1 pouch per day with dry dog food for a 35 pound medium size dog, adjusting the amount added as necessary. When adding this product, the amount of your dog’s dry food should be reduced accordingly. One pouch of this product replaces approximately 1 cup of dry product.
Provide adequate fresh water in a clean container daily.
For your pet's health, see your veterinarian regularly.
Calorie Content (calculated):
For a list of all feeding recommendations, Download the full recommended feeding table (PDF).
Recommended Daily Feeding AmountsBased on serving size of 358 kcal/cup