Fluffy brown puppy and gray tabby kitten beside text 'Search for Chief Snuggle Officers $50,000' on colorful background.

Chief Snuggle Officer Contest

Apply by July 17th

We’re searching for the ultimate snugglers. One puppy and one kitten could each win $25,000.

Purina Puppy Chow and Kitten Chow logos displayed side by side.

Is Your Pet Ready for the Role?

We’re Hiring!

Puppy Chow and Kitten Chow believe snuggles make the world better. That’s why we’re searching for the ultimate snugglers to join our Chief Snuggle Officer team — one for the Puppy Division and one for the Kitten Division.

Join Our Team

Three puppies wearing ties with text 'Puppy Division $25,000 prize'.

Puppy Division

$25,000 prize

Plus a $10,000 donation to a local shelter in the winner’s community.​
Four kittens grouped together with text 'Kitten Division $25,000 prize'.

Kitten Division

$25,000 prize

Plus a $10,000 donation to a local shelter in the winner’s community.​
Tabbed puppy and kitten folders with text 'puppy', 'kitten', 'Puddin, 2025 Winner', and 'Ika, 2025 Winner'.

How to Apply for the Role

Submit your pet’s photos, video, and a short resume telling us why they’re qualified for the job, what makes them the ultimate snuggler, and how they’re the perfect fit for our Snuggle Leadership Team.

Selected finalists will move on to a public voting round — vote on the myPurina app or website.

Enter for an Opportunity to Win!

Think your pet has what it takes? Apply now for the Chief Snuggle Officer role.​

Confirm your email and let’s go!

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NO PURCHASE NECESSARY TO ENTER OR WIN. The Nestlé Purina Petcare Chief Snuggle Officer Contest is open only to legal residents of the 50 U.S., DC & Puerto Rico, 18 years or older (or 19 for residents of AL & NE; 21 for residents of PR). Enter at purina.com/chiefsnuggleofficer from 07/01/2026 at 12:00:00 AM ET until 07/17/2026 at 11:59:59 PM ET. Subject to official rules at purina.com/chiefsnuggleofficer/rules. Void where prohibited by law. Sponsor: Nestlé Purina PetCare Company, 1 Checkerboard Square, St. Louis, MO 63164. 

Dog and kitten next to phone with text 'Who’s the ultimate snuggler?' and Purina app interface.

Download the myPurina App

Get ready to vote for your favorite finalists — plus discover tips and products for puppies and kittens.