Dog Chow “Giving You 100” Contest Frequently Asked Questions
Contest Entry
Official rules and details about how to compose and submit your entry for the Dog Chow “Giving You 100” Contest—and how to vote on the grand prize winner—are available here.
All entries must be submitted through our Dog Chow “Giving You 100” Contest web page to be considered valid. (Please note that an email mechanism will be used and required as part of the 2-factor authentication process to verify each submission is valid.)
No. All completed submissions are given the same level of consideration, regardless of which day they were submitted during the contest entry period. However, there is one incentive to enter promptly—the first 20,000 entrants will be eligible for a $3 Off Dog Chow coupon. (Coupons available while supplies last and ONLY after submitting a contest entry. Once you’ve entered, download and register in the myPurina app to redeem your offer.)
Story Writing
No. All entries are final and cannot be removed or resubmitted.
Dog Photos/Video
Judging Criteria & Finalist Selection
All eligible submissions received during the contest entry period will be judged by an independent judging panel using the following criteria, percentages, and categories:
- Emotional impact & storytelling (40%)—How moving, heartwarming, or inspiring is the submission? Does it capture the bond between the dog and the owner?
- Relevance to the contest (40%)—How well does the entry reflect how the dog is “giving 100”?
- Cuteness & presentation (20%)—How adorable is the dog featured in the presentation and how well is the submission presented, overall?
The submissions with the highest scores in the following five categories will be finalists: 1) Most Athletic; (2) Most Entertaining; (3) Most Unexpected; (4) Most Heartwarming; and (5) Most Life-changing. All five finalists will win a one-year supply of Dog Chow and could be featured in Dog Chow social media and other marketing efforts. See Official Contest Rules for more details.
Voting & Prizes
The five finalists chosen by the independent judging panel will each receive a one-year supply of Dog Chow. The finalist who becomes the grand prize winner will, in addition, receive a check for $100,000. See Official Contest Rules for more details.
Once the five finalists’ entries are posted on the myPurina mobile app, anyone in the general public who is registered in the app will be eligible to vote for their favorite “Giving You 100” story starting August 10, 2026 through August 21, 2026. The “popular vote” will then be combined with the judges’ scores to determine the winner! A check for $100,000 will be made out to the grand prize winner! See Official Contest Rules for more details, including how many times you can vote.
Yes. The five finalists will receive a one-year supply of Dog Chow. See Official Contest Rules for more details.
Voting will be open to the public in the myPurina app from August 10, 2026 through August 21, 2026. You can view the Official Contest Rules for more details on voting.
Our rules state that there is a limit of one vote per person, PER SESSION, in the myPurina app (a session is defined as 30 minutes of activity on the app). You can view the Official Contest Rules for more details on voting.