NESTLE PURINA PETCARE DOG CHOW “GIVING YOU 100” CONTEST OFFICIAL RULES

NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW.

BY SUBMITTING AN ENTRY INTO THIS CONTEST, INCLUDING BUT NOT LIMITED TO THE PHOTO AND ANY VIDEO SUBMITTED, THE ENTRANT HEREBY ACKNOWLEDGES AND AGREES THAT THE SUBMISSION MAY APPEAR ON SPONSOR’S WEBSITE, SOCIAL MEDIA PLATFORMS AND/OR BE USED IN ANY FUTURE MARKETING COMMUNICATIONS WITHOUT ANY ADDITIONAL COMPENSATION OR APPROVAL.

BY ENTERING THE CONTEST, EACH ENTRANT AGREES TO THESE OFFICIAL RULES.

Eligibility: The Nestlé Purina Dog Chow “Giving You 100” Contest (the "Contest") is open only to legal residents of the 50 United States and District of Columbia who are 18 years or older (or 19 for residents of AL & NE). Void where prohibited by law. No purchase necessary to enter the Contest. Employees of Nestlé Purina PetCare Company, 1 Checkerboard Square, St. Louis, MO 63164 (the "Sponsor"), Brandmovers, Inc., 1519 Carroll Dr. NW, Atlanta, GA 30318 ("Administrator”) (collectively with Sponsor the "Released Parties”), and any of their respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Contest and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members of each such employee are not eligible to enter or win. The Contest is subject to all applicable federal, state and local laws and regulations. Participation constitutes entrant's full and unconditional agreement to these Official Rules and Sponsor's decisions, which are final and binding in all matters related to the Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein.

Contest Periods: The Contest consists of the following time periods and deadlines:
1. The Contest Entry Period begins on May 1, 2026, at 12:00:00 AM Eastern Time (“ET”) and ends June 26, 2026, at 11:59:59 PM ET (the “Contest Entry Period”).
  1. Contest Entry Period – Entries are accepted during this time.
2. The Finalist Judging period will run from June 27, 2026, through July 16, 2026 (“Finalist Judging Period”).
  1. Finalist Judging Period – Entries are reviewed and scored by the contest partner, based on the judging criteria defined in Section 5.
3. The Finalist Notification Period will run from July 17, 2026, through July 24, 2026 ("Finalist Notification Period")
  1. Finalist Notification Period – The five (5) Finalists chosen during the Finalist Judging Period are notified.
4. The Finalist Verification Period will run from July 27, 2026, through July 31, 2026 ("Finalist Verification Period").
  1. Finalist Verification Period – The five (5) Finalists chosen during the Judging Period are verified via legal release and official affidavit.
5. The Popular Voting Period will begin on August 10, 2026, at 12:00:00 AM ET and end on August 21, 2026, at 11:59:59 PM ET (“Popular Voting Period”).
  1. Popular Voting Period – Members of the public who are registered App users may vote on the five (5) Finalists by logging into their App.
6. The Grand Prize Verification period will run from August 24, 2026, through August 27, 2026 (“Grand Prize Verification Period”).
  1. Grand Prize Verification – The public votes are reviewed by the Sponsor and Grand Prize winner confirmed.
7. The Prize Notification Period will run from August 28, 2026, through September 4, 2026 ("Prize Notification Period").
  1. Prize Notification Period - The Grand Prize Winner is notified and verified via legal release and Grand Prize Affidavit.
8. The Grand Prize Announcement will take place on September 15, 2026, ("Grand Prize Announcement")

How to Enter: To enter the Contest, during the Contest Entry Period (defined in Official Rule #2(a) above) visit dogchow.com/100contest and complete the registration form, including uploading an essay of between 500 and 1,200 characters explaining how your dog “gives you 100” (“Essay”) and uploading up to three (3) photos (“Photo”) of your dog featured in the Essay (the entry form, Essay, and Photo are collectively referred to hereafter as the “Submission”). Each entrant also has the option to submit a short video of :15 to :30 in length of the dog featured in their Submission (“Video”), however, the Video will not be part of the judging process. Limit one dog per Submission. Upon submitting the Submission, the entrant will receive one (1) entry into the Contest. All Submissions must be received by 11:59:59 PM ET on June 26, 2026, to be eligible for the Contest. Please note that an email verification will be used and required as part of the 2-factor authentication process to verify each Submission is valid. The email verification will be sent to the email address provided by the entrant at the time they provide during the registration. Sponsor is not responsible for any technical issue relating to the Submission, including any issues with uploading the Submission. Limit one (1) entry/Submission per person during the entire Contest Entry Period. In addition to the Submission Requirements and Submission Content Restrictions, all Submissions submitted must abide by the following Guidelines:

Submission Guidelines:

The dog featured in the Submission must belong to the entrant submitting the Submission.
Submission may not depict a dog in an unsafe situation.
The dog’s face should be clearly visible in the Submission.
The dog featured in the Submission should be free from any shock or choke collars.
The Photo(s) may not be captured by a hired or professional photographer or generated by Artificial Intelligence (AI).
The Photo(s) must be a PNG, GIF, JPG OR JPEG file format, with a maximum of 5 MB per Photo submitted, and up to three (3) Photos maximum per entrant. Full color Photos are preferred. Hi resolution images of at least 300 pixels per inch (dpi) is recommended.
For any optional Video submitted, the Video must be in a MP4, MOV or OGG file format, between 15 and 30 seconds long, with a maximum of 100 MB. Limit one (1) Video submission per entrant. Video submissions are optional and not included as part of the judging process.

Submission Entry Requirements

Entrants agree and understand that Submission will be made available to the public, including without limitation, posting on the Internet and may appear in Sponsor’s advertising and marketing materials. Whether or not a Submission is published on the Internet, Sponsor does not covenant or guarantee any confidentiality with respect to any Submissions.
The Submission must not have been submitted previously in any Contest of any kind or exhibited or displayed publicly (i.e., disclosed beyond your immediate circle of friends and family) through any means previously.
Submission must be an original creation of the submitting entrant which is under no restriction, contractual or otherwise; or that will prevent Sponsor's use of the Submission. The Submission must be free of any and all liens, encumbrances and claims of third parties. Entrant acknowledges, agrees and warrants that, nothing in the Submission infringes on any copyrights, confidential information, trade secrets or trademarks belonging to any person or entity other than the Submission absent a suitable license, clearance or permission agreement (proof of which may be required upon Sponsor’s request), or violates any person's rights of privacy or publicity and that all necessary releases and permissions have been secured. Entrant agrees to indemnify and hold harmless each of the Released Parties and their respective parent, subsidiaries, and affiliates and each of their respective officers, directors and employees, from and against any and all claims, demands, damages, costs, liabilities and causes of action of whatsoever nature that are based upon or arise out of any breach by entrant of these Official Rules or the warranties and representations made by entrant in this paragraph. Modifying, enhancing or altering a third party's pre-existing work does not qualify as the entrant's original creation.
By uploading the Submission, entrant agrees, for zero compensation, to grant to Sponsor all intellectual property rights in the Submission and each of its constituent parts, which rights include, without limitation, the Sponsor's right to edit, publish, make available to the public and/or reproduce the Submission (or parts thereof) through any media available at any time during, or after, the Contest Period on any related websites, in any promotional materials, whether related or unrelated to the Contest, and at any other location, whether physical or online, that Sponsor, in its sole discretion, deems appropriate and necessary for the operation and promotion of this Contest. In addition, entrant warrants that any so called "moral rights'' in the Submission have been waived and entrant acknowledges and agrees that Sponsor may use any ideas from any Submission, whether or not entrant has been awarded a prize in connection with any such Submission, or other materials. Entrant agrees to release, defend, indemnify and hold harmless each of Released Parties, and each of their parent, subsidiaries, and affiliates and each of their respective owners, employees, directors, officers, agents, and subcontractors from all claims, demands, and causes of action of any nature whatsoever which entrant or entrant's heirs, representatives, executors, administrators, or any other persons acting on entrant’s behalf or on behalf of entrant’s estate, have or may have by reason of: (i) Sponsor's exercise of any rights granted by entrant in this paragraph; (ii) claims based on violation of any right of publicity or rights of personality, infringement of copyright or trademark, libel, slander, defamation, invasion of privacy, loss of earnings or potential earnings in connection with Sponsor's use of the Submission and any portion thereof, or the likeness of any natural person therein.
Entrants are responsible for securing necessary permissions, talent and location releases, and licenses for any visual material contained in the Submission.

Submission Content Restrictions

Submissions must not contain material that:
- Violates or infringes another's rights, including without limitation, privacy, publicity or intellectual property rights, or that constitutes copyright infringement.
- Contains material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
- Contains any unacceptable clothing or adornments or displays any commercial/corporate advertising other than that of Sponsor (including but not limited to corporate logos, brand names, trademarks, slogans, political, personal and religious statements).
- In the event a Submission does contain corporate logos, brand names, trademarks, slogans, political, personal and religious statements. Sponsor has the sole option and right to, in its sole discretion, edit or modify the Submission in any manner Sponsor feels may be necessary in order to allow the Submission to be included in the Contest.
- Contains indecent or unsafe behavior or situations, profanities or obscenities, including but not limited to nudity, or pornography, or is otherwise inappropriate, indecent, profane, obscene, hateful, tortuous, slanderous or libelous.
- References persons without their written permission.
- Disparages any persons or organizations.
- Includes threats to any person, place, business, or group.
- Is unlawful, in violation of or contrary to all applicable federal, state, or local laws and regulations.

Failure of any Submission to comply with the above “Submission Guidelines,” “Submission Requirements," and "Submission Content Restrictions," as determined by Sponsor and Administrator, in their sole discretion, may result in disqualification of entry. Without limitation, Sponsor reserves the right in its sole discretion to disqualify any Submission that, in their sole opinion, refers, depicts or in any way reflects negatively upon the Sponsor, its products or services, the Contest or any other person or entity, does not comply with these Official Rules or if Sponsor or Administrator receive a notification about any potential infringements or breaches of law or any other reason set forth herein. All Submissions shall become the exclusive property of Sponsor and will not be returned. Submissions must be suitable for presentation in a public forum, in sole determination of Sponsor.

Judging Criteria & Popular Voting:
1. How Finalists are Determined: During the Finalist Judging Period, all eligible Submissions received during the Contest Entry Period will be judged by an independent judging panel (“Judges”) using the following judging criteria and percentages (collectively the “Judging Criteria”):
  - Emotional Impact & Storytelling (40%): how moving, heartwarming or inspiring is the Submission? Does the Submission capture the bond between the dog and the entrant?
  - Relevance to the Contest Theme (40%): how well does the Submission reflect the dog “giving 100%”?
  - Cuteness & Presentation (20%): how adorable is the dog featured in the Submission and how well is the Submission in its totality presented, overall?
- The judges will use the Judging Criteria with the following five (5) categories or “themes” in mind during the judging process to determine the finalists: (1) Most Athletic; (2) Most Entertaining; (3) Most Unexpected; (4) Most Heartwarming; and (5) Most Life-changing (each, a “Category” or collectively, the “Categories”). The Submission with the highest score in each Category using the Judging Criteria will be deemed a Finalist, for a total of five (5) Finalists in this Contest. In the event of a tie, the Submission with the highest score in the Relevance to the Contest Theme criteria in the applicable Category will be deemed the winning Submission from among any tying Submissions. Each Finalist will be notified by Sponsor or Administrator via email or telephone on or about July 24, 2026, to confirm eligibility. In the event Sponsor or Administrator are unable to reach the potential Finalist after two (2) attempts and/or after 48 hours from the first notification, that potential Finalist will forfeit their right to be a Finalist at Sponsor’s sole discretion, and the next highest scoring Submission in that Category will be deemed the alternate Finalist. This process will continue until all five (5) Finalists are verified. Sponsor reserves the right to select fewer than five (5) Finalists in the event not enough sufficient Submissions are received during the Contest Entry Period.

b. How the Grand Prize Winner is Determined: The five (5) confirmed Finalists, one (1) from each Category, will each be posted on the MyPurina mobile app (the “App”) during the Popular Voting Period where members of the general public, who are registered app users, vote for their favorite Submission using the voting mechanism on the App (the “Popular Vote”). In order to cast a Popular Vote, each voter must be a registered user on the App. All Popular Votes must be cast by 11:59:59 PM ET on August 21, 2026, to be counted as a valid Popular Vote. Please note that an email mechanism will be used and required as part of the 2-factor authentication process to verify each Popular Vote is valid and no fraud is taking place. The email verification will be sent to the email address associated with the entrant’s App account. Limit one (1) vote per person per Session. A Session is defined as 30 minutes of activity on the App. Then, during the Grand Prize Verification Period, the Judges will take each Finalists’ final score during the Finalist Voting Period and add that score to the number of Popular Votes each Finalist received during the Popular Voting Period, and the Finalist with the highest overall score will be deemed the Grand Prize winner and the remaining four finalists will be First Prize winners. In the event of a tie, the Finalist who had a higher score during the Finalist Voting Period will be deemed the winner from among any tying Finalists.

Votes generated by script, macro or other automated means will be disqualified. No one may offer to sell votes (or offer to be paid, whether in currency, in kind or other form of compensation, for votes). The use of automated or third-party software or Website to participate in the Popular Vote process is prohibited. Sponsor or Administrator in their sole discretion reserves the right to disqualify any Popular Vote cast or entries associated with such Popular Votes in violation of these restrictions.

Winner Notifications: The potential Grand Prize winner and four (4) First Prize winners will be notified by Sponsor or Administrator on or about September 4, 2026, via email (each, a “Prize Notification”), and each potential winner must reply to the Prize Notification message in order to verify their eligibility and confirm their contact information within 48 hours from the time the Prize Notification is sent. Neither Sponsor nor Administrator are responsible for any Prize Notification that goes unanswered or unopened for any reason, including but not limited to technical glitches, misdirection, is found to be undeliverable, or not is otherwise not received by any potential winner for any reason. In the event the Winner Notification goes unanswered within 48 hours of the initial Prize Notification being sent, that potential winner will forfeit their right to the Prize, at Sponsor’s sole discretion, and the Finalist that received the next highest overall score during the Finalist Voting Period will be deemed the alternate winner of the applicable Prize. In the event Sponsor or Administrator are unable to reach the alternate winner using the same Prize Notification process set forth above, that potential alternate winner will forfeit their right to the Prize, at Sponsor’s sole discretion. This process will continue until Sponsor/Administrator have exhausted three (3) rounds of alternates for any specific Prize, and then in such an event, that Prize will not be awarded.

Prizes and Approximate Retail Values (“ARVs”):

One (1) Grand Prize – A check for $100,000.00, made out to the Grand Prize winner, a 1-year supply of Dog Chow awarded in the form of eight (8) coupons valued at $30.00 each, and Grand Prize winner will be exclusively featured in Dog Chow marketing (specific features are to be determined by Sponsor in its sole discretion). ARV: $100,240.00.

Four (4) First Prizes – A 1-year supply of Dog Chow awarded in the form of eight (8) coupons valued at $30.00 each, and First Prize winner will be featured in Dog Chow’s social media platforms (specific features are to be determined by Sponsor in its sole discretion). ARV $240.00 each.

The total ARV of all prizes is $101,200.00. All local, state and federal taxes associated with the prizes are the winners’ sole responsibility.

Prizes are not transferable and not substitutable, except that Sponsor may substitute the prize, or portion thereof, for one of equal or greater value at Sponsor’s sole discretion for any reason. Prizes consist of only those items specifically listed as part of the Prize. Winners are solely responsible for paying all applicable local, state and federal taxes, including any applicable income taxes, associated with accepting their Prize. Winners may be required to sign an Affidavit of Eligibility/Liability and/or Publicity release and provide a completed W9 tax form, where applicable (collectively “Prize Releases”), prior to issuance of any Prize. A 1099 form will be submitted to all appropriate taxing authorities for the Grand Prize winner.

Claiming the Prizes: In order to collect a Prize, each potential winner will be required to verify their mailing and email address via the Winner Notification process set forth in Official Rules Section #6 and provide the completed and signed Prize Release documents to Sponsor or Administrator, within seven (7) days of the day the Prize Release documents are sent to the winner. Upon receipt of the completed and signed Prize Release documents, Sponsor or Administrator will mail or email the Prize to the winner. In the event the potential winner fails to provide the required Prize Release documents within the timeframe provided by Sponsor, they will forfeit their right to the Prize. Sponsor is not responsible for lost, late, delayed, damaged, stolen, mutilated, misdirected, or technical glitches associated with the mailing or emailing of any Prize. All unclaimed or returned prizes remain the property of Sponsor.

Participation Conditions/Release/Consent to use Likeness: By participating, each entrant agrees to: (a) comply with and be bound by these Official Rules and the decisions of the Sponsor which are binding and final in all matters relating to this Contest; (b) release and hold harmless the Released Parties from and against any and all claims, expenses, and liability, including, but not limited to, negligence and damages of any kind to persons and property, including, but not limited to, invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant's participation in this Contest, and acceptance or use or misuse of prize; (c) indemnify, defend and hold harmless the Released Parties from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to an entrant's participation in the Contest and/or entrant's acceptance, use or misuse of prize; and (d) allow Sponsor’s use for promotional purposes of his/her likeness, voice and/or address (city/state) without any additional compensation.

General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, for any reason whatsoever, including, without limitation, fire, flood, natural or man-made pandemic or epidemic of health or other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction or if any fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the participation process or the operation of the Contest or to be acting in violation of these Official Rules or any other Contest or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Only the type and quantity of prize described in these Official Rules will be awarded. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Limitations of Liability: The Released Parties as set forth above are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited, to malfunctions, interruptions or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the participation process or the Contest; (4) technical or human error which may occur in the administration of the Contest or the processing of phone calls; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Contest or receipt or use or misuse of any Prize.

Privacy Policies and Data Collections: Information provided by you for this Contest on the entry form, including your Submission is subject to Administrator’s Privacy Policy: http://www.brandmovers.com/legal/privacy; or Sponsor’s privacy policy: https://www.purina.com/privacy-policy as applicable. By entering this Contest, each entrant agrees that the Sponsor and/or Administrator has the right to contact the entrant by phone, direct message, or email accounts provided on the Entry Form to administer and fulfill this Contest.

Disputes/Governing Law: Entrants agree that: (i) any and all disputes, claims and causes of action arising out of or connected with this Contest, other than those concerning the administration of the Contest or the determination of winners or for any disputes arising from the loss or injury from or in connection with receiving the Prize, shall be resolved individually, without resort to any form of class action; (ii) any disputes arising out of these Official Rules (except for any disputes arising from the loss or injury from the use of Prizes) shall be submitted to final, binding arbitration conducted in Missouri under the Arbitration Rules and Procedures of the Judicial Arbitration and Mediation Services Inc. before a single, neutral arbitrator who is a former or retired Missouri state or federal court judge with experience in entertainment matters who shall follow Missouri law and the Federal Rules of Evidence and have no authority to award punitive damages. Either party may enforce a final arbitration award in any court of competent jurisdiction in Missouri, including an award of costs, fees and expenses incurred in enforcing the award. Notwithstanding the foregoing, Released Parties shall be entitled to seek injunctive relief (unless otherwise precluded by any other provision of these Official Rules) in the state and federal courts of Missouri. Any dispute or portion thereof, or any claim for a particular form of relief (not otherwise precluded by any other provision of these Official Rules), that may not be arbitrated pursuant to applicable state or federal law may be heard only in a court of competent jurisdiction in Missouri; (iii) any and all claims, judgments and awards shall be limited to actual out-of- pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys' fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out- of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Missouri, without giving effect to any choice of law or conflict of law rules (whether of the State of Missouri or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Missouri.

Contest Winners: For the Contest winners’ names (available after September 15, 2026), send a hand-printed, self-addressed, stamped envelope to: Winners List, Nestlé Purina Dog Chow Giving You 100, Winners List, 90 Creekview Trail Clayton, GA 30525, to be received by September 15, 2026.

Official Rules: For a copy of these Official Rules see the Website through September 15, 2026, or send a hand-printed, self-addressed, stamped envelope to by September 15, 2026: Official Rules – Nestlé Purina Dog Chow Giving You 100 Contest Rules, c/o Brandmovers, Inc., 90 Creekview Trail Clayton, GA 30525.