Next-Level Nutrition You Can Count On
Every Ingredient Has a Purpose
You care about the ingredients in your pet’s food, and so do we. That’s why every single ingredient we use is purposefully selected—whether it’s because it provides just the right nutrients or it’s full of the flavor your pet loves.
Committed to No Artificial Flavors or Preservatives
Today, we have over 250 recipes crafted without artificial flavors or preservatives, but we’re not stopping there. We’re committed to using more clean ingredients without any artificial flavors or preservatives in all our pet food products by 2025.
Helping Keep the Planet Safe for Pets and People
Responsible Sourcing of Ingredients
We’re committed to ensuring our ingredients are not only good for your pet, but also sourced in a way that’s good for the environment. We partner with farmers and other suppliers whose values align with ours and can trace every ingredient back to a trusted source.
Recycling for a Cleaner Planet
You care about the future of the planet, and so do we. That’s why we’re on a mission to make 100 percent of our packaging recyclable or reusable. Today, 90 percent of our pet food packaging is recycle ready.
Bringing Pets and People Together
Helping Pets Find Their People with Petfinder®
We envision a future where every pet has a loving home. Together with Petfinder, we’re making it easier than ever to find the perfect new addition to your family.
Making Pet Parenthood More Rewarding with myPurina
With the myPurina app, you can earn rewards for buying your pet’s favorite Purina products. Plus, get personalized product recommendations and discover new ways to bond with your dog or cat through training exercises, enrichment activities and more.
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