happy person with dog
Purple Leash Project Logo
woman with cat and dog on bed

The Purple Leash Project

We’re building a future where no one escaping abuse has to leave a pet behind.

For Help, Call the Domestic Violence Hotline 24/7 at 1-800-799-7233 (SAFE) or Visit

thehotline.orgOpen in new window
01 plp about

About The Purple Leash Project

The Purple Leash Project was born out of the Purina mission to bring and keep pets and people together and the RedRover® mission to bring animals and their owners from crisis to care.

issue shelters for pets

The Issue

An estimated one in three women and one in four men experience some form of domestic abuse in their lifetimes, but the percentage of domestic violence shelters that can take pets is only 15%.

redrover partnership

About RedRover

RedRover is diligently working with domestic violence shelters and service providers to ensure that domestic violence survivors and their pets can escape abuse together.

purina purple leash resources


Find resources for victims of domestic violence and their pets, veterinarians, domestic violence shelters and advocates.

survivors and pets bw

Survivor Stories

The Purple Leash Project is positively impacting the lives of domestic violence survivors and their families by helping to give domestic violence shelters the ability to welcome family pets.

purple leash and collar

Your donation to RedRover will help the Purple Leash Project assist domestic violence shelters on their journey to welcome family pets by funding pet-friendly renovations. When you TAKE THE LEAD by committing to a monthly donation of $5 or more, or a one-time donation of $60 or more, RedRover will send you a special-edition purple leash or cat collar, as a thanks for your support. 


We’re grateful to our partners and fellow pet lovers for the donations they’ve encouraged and contributed that help people and their pets get to safety together. 

Donate Now

How You Can Help

Help us increase the number of pet-friendly domestic violence shelters nationwide.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.