little boy watching cat eat kibble

You care about what goes into your pet’s food, and so do we. That’s why we offer hundreds of pet food choices without artificial flavors or preservatives. 

No Artificial Flavors or Preservatives

Over 250 of our pet food recipes already contain no artificial flavors or preservatives. Every year we're working to make more of our products without these artificial ingredients. With so many recipes to choose from and our commitment to removing artificial flavors and preservatives from many more of our products each year, you can feel confident choosing Purina. 


Natural Dog Food vs. Holistic: What’s the Difference?

The overuse of terms like holistic and natural when it comes to pet food can make it hard to make the best choice for your dog. Learn the difference between holistic and natural dog food here. 


What is the Difference Between Natural & Organic Cat Food?

If you prefer your own diet to be natural or organic, you’re probably considering feeding your cat a natural or organic cat food, too. What’s the difference between the two, though, and how do you decide which is right for your cat? Find out here.



How to Read Dog Food Labels

Dog food labels have a lot of information and a lot of hard-to-pronounce ingredients. This can make deciphering them overwhelming. With our expert’s help, though, you’ll learn to read dog food labels like a pro.


How to Read Cat Food Labels

Your cat’s food label is full of information, including a list of sometimes hard-to-pronounce ingredients. This makes understanding what it all means difficult. With our experts’ help, though, you’ll learn how to read cat food labels like a pro.


“A generation is to follow us.
When our battles are over, what
kind of ancestors will we be?”

— William Danforth, Purina Founder