Purina’s Commitment to Sustainability

Man hiking with his dog beside him outdoors

We’re committed to the safety and health of our pets and also to the planet we all share.

That’s why Purina partners with organizations that promote sustainable practices and help us be better stewards of the earth’s natural resources.

Ducks Unlimited

man with dog training bag outside with a yellow lab at his side looking to the right

Committed To Conversation

Purina was honored to accept the Ducks Unlimited Corporate Conservation Achievement Award. This award recognizes corporations that have made remarkable contributions to wetland conservation and environmental stewardship in North America. Learn more about the exceptional efforts of both Purina and Ducks Unlimited, proud partners in conservation.

Ducks Unlimited female and two males with dog

Rice Stewardship Partnership With Ducks Unlimited & U.S. Rice

In the last 50 years, the US has lost 17 million acres of wetlands. To help restore wetlands during winter months and provide migrating waterfowl with a place to rest and restore their energy, Ducks Unlimited and U.S. Rice are working with rice farmers, Purina and other partners to catch winter rains, creating wetlands. Waterfowl flock to these wetlands, eat fallen rice, fertilize the fields and contribute to a healthy ecosystem.

Trueterra Logo


Because Purina believes in sustainability every step of the way, we’re partnering with Truterra to aid on-farm conservation. By utilizing Truterra’s Insights tool, we’re supporting conservation practices on farmlands where key ingredients for our pet foods are grown.

Pheasants Forever Logo

Pheasants Forever®

Purina supports Pheasants Forever in its conservation mission and has joined together to create a program that enhances soil health, protects water quality and implements conservation practices on farmlands across four states. 

The Nature Conservancy®

 Living Lakes

Living Lakes With Ducks Unlimited

Purina has partnered with Ducks Unlimited to protect and improve 1,600 acres of wetland and grasslands across Iowa over the next three years through the Living Lakes Initiative, promoting healthy soil, healthy crops and healthy wildlife habitat. Purina operates three pet food manufacturing facilities in Iowa, and we source high-quality ingredients for our dog and cat food products from farms across the state. We’re committed to helping promote sustainability of our supply chain and improve recreational use of wetlands and lakes across this region.

Rethink Soil

Rethink Soil With The Nature Conservancy

Farms across the Midwest have produced bountiful yields of commodity crops for many years and the soil is getting tired. By planting cover crops, rotating crops and other techniques, the soil is given a chance to regenerate which is good for the farmer, the land and water.

Nebraska Irrigation

Central Nebraska Irrigation Project With Cargill ™ & The Nature Conservancy®

Western states can be dry. As a result, irrigation is required to supplement rain for healthy crops. Irrigation is pumped from water bodies, including aquifers, deep below the ground. To use this finite resource most responsibly, Purina partnered with Cargill and The Nature Conservancy to provide technology to farmers to collect data on precipitation, humidity and soil moisture. Farmers can then manage their irrigation pivots from their smartphones. The project is expected to yield a savings of 2.4 billion gallons of water over just 3 years from 50 farms.

Learn More About Our Sustainability Partners