Purina for Veterinary Professionals

Discover programs and services that go beyond the bowl for pets and the people who care for them.

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Purina Pro Plan Vet Direct

Vet Direct delivers the products your clinic recommends with no fees. Signing up is free and easy. All you need to get started is your zip code!

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Purina For Professionals

Purina for Professionals (P4P) is our way of saying "thank you" to veterinary professionals. P4P offers professional pricing and convenient home delivery for Purina® Pro Plan® Veterinary Diets, Purina® Pro Plan® Veterinary Supplements, select Purina® Pro Plan® formulas and litter. 

All current staff members of veterinary clinics are eligible for P4P, as well as veterinary students. Shop P4P or enroll in the program below.

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Be Rewarded for Your Purina Purchases

Earn and redeem points for Purina products with myPurina app.