October is Domestic Violence Awareness Month

Nearly half of all domestic abuse victims delay leaving because they don’t want
to leave their pet behind, yet as few as 10% of domestic violence shelters accept pets.
The Purple Leash Project is working to change that.

Purina Acquires Petfinder

Purina Acquires Petfinder

Purina knows firsthand how bringing a pet into your home can enrich your life. That’s why we’re on a mission to forge partnerships that help us find more loving homes for pets. This summer, Purina joined forces with Petfinder, the world’s largest pet adoption and care website. Petfinder has already helped millions of pets get adopted—some even by Purina employees. We’re excited to add our expertise in pet nutrition and our pet welfare resources to their already robust service.

What is Petfinder?

Petfinder is a directory of adoptable pets, pet care information and nearly 14,000 animal shelters and rescue organizations across North America. Users can search for pets that fit specific criteria, such as breed, age, and location. The website reaches a huge audience of animal lovers and pet owners across the U.S., Canada and Mexico, receiving over 100 million visits each year.

Petfinder has been a leader in the pet welfare movement, culminating in more than 22 million adoptions since the site’s founding in 1996. Since that time, the company has expanded its services beyond connecting prospective adopters with adoptable pets, to pre-adoption research and pet care resources – all with the goal of helping keep pets in their homes.

Petfinder and Purina’s Current Pet Welfare Efforts

The mission of Petfinder—to increase public awareness of the availability of adoptable pets and increase the overall effectiveness of pet adoption programs—is perfectly in line with Purina’s commitment to pet welfare.

Purina currently has many pet welfare initiatives in place, including changing the perceptions of shelters and shelter pets, providing food to shelter organizations throughout the country, and helping to connect people with pets that could enhance their lives. In fact, we invest over $30 million per year across our company in pet welfare and pet communities. Among these efforts, we sponsor Pet Partners, the leading advocate for the healing power of pets; Adopt-a-Pet, North America’s largest nonprofit website that places homeless pets in homes; and Rally to Rescue, which helps rescue groups get the funding they need. We also provide food to the Purina ONE Shelter Network shelters across the country.

As part of Purina’s mission to promote responsible pet ownership, we forge partnerships with people making a real difference for pet welfare. Petfinder and Purina both have a passion for helping homeless pets find their forever homes, and our partnership will allow us to deepen our combined pet welfare efforts and make the lives of many more pets and people even better. Petfinder leads the way by using digital tools to make their services easily accessible to people everywhere. Purina will provide extensive levels of pet knowledge, including nutrition, behavior and lifestyle information. We extend a warm welcome to Petfinder, and look forward to working together to help connect the right pets with the right people.

 

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