Purina Farms

Bringing Families Together

Exploring Purina Farms

Purina Farms has a large Visitor’s Center with lots of activities. You can see the Pro Plan Performance Team perform at the Incredible Dog Arena, visit the Pet Center, which has a 20-foot tall, multi-level home for cats or explore the Barn and Play Area, with its variety of domestic farm animals. You and your family can also learn about caring for pets, the operation of a pet food factory and the history of Purina with our interactive games, video presentations and exhibits.

Purina Farms also hosts special events, holiday celebrations, field trips and even birthday parties, and sends a team to schools to help teach students about responsible pet care.

Admission to Purina Farms is free.


The Purina Event Center

The Purina Event Center is one of the best facilities in the country when it comes to attending or taking part in a pet show. Whether it’s a cat show, a dog show or an agility or sporting show, the Event Center is an excellent space for exhibitors and spectators alike to have the best show experience possible. 

The Purina Event Center has 84,000 square feet of space, special flooring that’s custom-designed for comfort and safety, space for hundreds of grooming stations and on-site catering services to provide for the needs of all our guests – exhibitors and visitors alike. The Center also provides artificial turf, ring gating, tents and other equipment, accommodating almost any type of show.

Purina Event Center Hours

The Purina Event Center is open for shows and events year round. Its hours depend on when shows are scheduled – check the events calendar for more details. Most shows are free and open to the public, unless otherwise noted. 


The Incredible Dog Challenge

Purina hosts and organizes the Purina Pro Plan Incredible Dog Challenge, a nationwide competition featuring canine athletes and their owners taking part in fast-paced and exciting events. The Incredible Dog Challenge features agility, diving dog, flying disc and racing competitions, and the national finals are held every year at Purina Farms. Spectators are welcome at Incredible Dog Challenge events, and watching these amazing canine athletes in action makes for an exciting show. Check the Events Calendar for schedules and details.


The Pro Plan Performance Team

Composed entirely of rescued dogs, the Pro Plan® Performance Team is made up of world-class trainers and canine athletes who travel the country to show everyone what great dogs can do. These dedicated dogs and their trainers present disc routines, dock diving and agility performances.

If you visit Purina Farms, you may be able to catch one of the team's daily demonstrations at our Incredible Dog Arena. Spectators can watch dogs of many different breeds leap into the air to catch a flying disc, run down a ramp and dive into a 50-foot heated pool, or maneuver through a series of jumps and obstacles in an agility course.

Learn more about the Pro Plan Performance Team and check out Pro Plan's P5 training app for routines created by their expert trainers. The routines are tailored for all dogs, from family dogs to canine athletes.

Meet Tracy, Pro Plan Performance Team

Visitor's Center Seasonal Hours

Purina Farms Reservations and Hours: 

Purina Farms is open from mid-March through mid-November.

Reservations are required to visit, but it’s easy to make them. Just call our reservations line at 314-982-3232 or 888-688-PETS (7387), any time, Monday-Friday from 9:00 a.m. – 4:00 p.m. CST.

Memorial Day - Labor Day Hours:

Tuesday – Sunday: 9:30 a.m. – 4:00 p.m.
(Reservations begin at 9:30 a.m. and end at 3:00 p.m.)
Incredible Dog Team demonstrations: 11:00 a.m., 1:00 p.m. and 3:00 p.m.

Mid-March - Memorial Day and Labor Day - Mid-November:

Wednesday – Friday: 9:30 a.m. – 3:00 p.m.
(Reservations begin at 9:30 a.m. and end at 1:00 p.m.)
Incredible Dog Team demonstrations: 11:00 a.m. and 1:00 p.m.

Saturday and Sunday: 9:30 a.m. – 4:00 p.m.
(Reservations begin at 9:30 a.m. and end at 3:00 p.m.)
Incredible Dog Team demonstrations: 11:00 a.m., 1:00 p.m. and 3:00 p.m.

Admission to Purina Farms is always free.