Product Innovation Hero

PRODUCT INNOVATION

Every day we push forward, together, to help pets live their best life possible. Our team of nutritionists, behaviorists, veterinarians and other specialists are continually innovating and shaping the future of pet care for your pets, and ours.
Healthy Aging
Healthy Aging

What if your older dog could think more like his younger self? For more than a decade, we’ve been dedicated to finding ways to promote healthy aging in our pets. Our research has led to powerful breakthroughs in nutrition.

DISCOVER OUR HEALTHY AGING FORMULAS

From less interaction with you, to lower engagement in daily activities, there are many signs your dog may be aging. Purina Pro Plan Bright Mind was created out of proprietary research that shows enhanced botanical oils provide an efficient fuel source for the brain in dogs age 7 and older--helping naturally nourish their minds to help them think more like they did when they were younger.

Devoted cat owners want to do more to bring out the unique greatness they see in their cats. To help your cat thrive, our foods are created with both outstanding taste and extraordinary nutrition so your cat's full potential can shine through. Give your cat the nutrition she needs for a healthy, active life, along with a sensory experience that will have her loving every minute of it.

Purina ONE Vibrant Maturity 7+ starts with your senior cat’s nutritional needs first to help support her optimal health, inside and out. With real chicken as the number one ingredient – and 0% fillers – all of our high-quality ingredients have a purpose.

Breakthrough Weight Loss
Breakthrough Weight Loss
We believe feeding experiences should be enjoyable while also delivering optimal nutrition—even when it comes to shedding extra pounds. We make it our mission to continually innovate in the area of pet weight management so that your pets can rediscover their best self.
SEE OUR INNOVATIVE WEIGHT LOSS FORMULAS:
Introducing SIMPLY FIT™, an innovative weight loss system that can help your pet shed extra pounds and rediscover their best self.

Introducing SIMPLY FIT™, an innovative weight loss system that can help your pet shed extra pounds and rediscover their best self.

Litter Reinvented
Litter Reinvented

When it comes to product innovations, cat litter is no exception. We continuously work to find new and innovative ways to make the litter box chore a better experience for all.

Discover our newest litter innovations:

The fastest member of the LightWeight family, Instant Action is half the weight of the leading clumping litter and helps stop odor in its tracks.

Tidy can't wait for you to wrap your nostrils around its latest innovation: Tidy Cats LightWeight with Glade® Tough Odor Solutions Clean Blossoms™. Long name? Sure. Does it earn it? Absolutely, because it comes packed with the same outstanding odor-fighting power of the original, in an amazingly pleasant new scent.

Tidy was the first to invent litter, so why not reinvent it by making it light weight? With light, tight clumps, this scoopable litter is half the weight, but all the strength.

One-of-a-kind
One-of-a-kind
New and novel pet food experiences are always on our horizon. As pet owners ourselves we relentlessly pursue innovative ways to give pets the best life possible. The result? One-of-a-kind product innovations that are leaders in the industry.
See our latest innovative products:

Handcrafted, 100% natural filets of real white meat chicken.

Mmmm…chicken livers. Mmmm…salmon. Mmmm together. Mmmm - from the minds of cats.

Holy Mother of Bacony Bliss! We’ve taken the savory, meaty flavor of Beggin’ and twisted it around a long-lasting Busy Bone. It’s a tasty spiral of yum so incredibly amazing that even a posse of passing squirrels couldn’t break your furry friend from its mesmerizing spell.

 

“Never be satisfied that what has
been achieved is sufficient.”

— William Danforth, Purina Founder