PRODUCT INNOVATION

Woman holding dogs on the beach smiling about Purina product innovation

Every day we push forward, together, to help pets live their best life possible. Our team of nutritionists, behaviorists, veterinarians and other specialists are continually innovating and shaping the future of pet care for your pets and ours.

Allergen Reduction

woman holding cat

Backed by more than a decade of research, Purina Pro Plan LiveClear is a revolutionary, first-of-its-kind cat food that reduces the major allergen in cat hair and dander by an average of 47% starting in the third week of daily feeding.

Learn more about Purina Pro Plan LiveClear:

Breakthrough dry formula that significantly reduces allergens in cat hair and dander. Made with salmon as the first ingredient. And shown to reduce cat allergens by an average of 47%, beginning with the third week of daily feeding.

Breakthrough dry food that reduces allergens in cat hair and dander combined with sensitive skin and stomach support. Made with oat meal that is easily digestible as well as omega-6 fatty acids and vitamin A for healthy skin and coat.

Breakthrough dry formula that significantly reduces allergens in cat hair and dander. Made with chicken as the first ingredient. And shown to reduce cat allergens by an average of 47%, beginning with the third week of daily feeding.

Breakthrough dry shampoo shown to reduce the major allergen in cat hair and dander. The formula is 99.8% natural, hypoallergenic and pH balanced for cats. And because it is rinse-free, there’s no need to wash it out when you’re done.

Healthy Aging

Purina Product innovation helps aging dogs health

What if your older dog could think more like his younger self? For more than a decade, we’ve been dedicated to finding ways to promote healthy aging in our pets. Our research has led to powerful breakthroughs in nutrition.

Discover our healthy aging formulas:

Innovative dry formula that promotes alertness and mental sharpness in senior dogs. Made with brain-supporting nutrients that contain a proprietary blend of DHA & EPA, antioxidants, B vitamins and arginine for cognitive health.

Innovative dry formula with a proprietary blend to improve and extend the life of cats age 7+. Made with chicken as the first ingredient as well vitamin A and taurine to support healthy vision.

Dry cat food formulated to support the health of indoor cats age 7 and older.

Rethinking Digestive Health

Breakthrough Weight Loss

We strive to find ways to use the power of nutrition to help pets live their best lives. That’s why we’ve added live probiotics to many Pro Plan formulas, as well as into Purina ONE Digestive Health Formula for dogs, to support their digestive and immune health. It’s also why our Purina ONE Sensitive Skin & Stomach formula has added prebiotic fiber to support cats’ digestive health. Our pet nutrition experts used decades of research to craft formulas that can support your pet’s digestive wellness, and they continue to research and innovate every day.

See our latest innovations in pet digestive health:

Shredded blend formula made with beef as the first ingredient. Fortified with guaranteed live probiotics for digestive and immune health. And optimized protein-to-fat ratio to maintain an ideal body condition.

Dry formula made with chicken as the first ingredient. High in protein to help meet your cat’s nutritional needs and fortified with guaranteed live probiotics for digestive and immune health.

Dry dog food made with real chicken as the #1 ingredient, formulated with a blend of nutrients and enriched with probiotics to support your dog's digestive wellness.
Dry cat food formulated to nourish sensitive skin and promote easy digestion.

The Power of Probiotics

Calming Care Hero
We love exploring the untapped power of probiotics. Our newest discovery? Finding a unique strain that can help dogs maintain calm behavior. Backed by impressive research, Purina Pro Plan Veterinary Supplements Calming Care helps support dogs with anxious behaviors and promotes a positive emotional state, while helping dogs cope with stressful situations.

Take a closer look at our breakthrough supplements:

Calming Care Package
  • Rating:5 out of 5 stars
Purina Pro Plan Veterinary Supplements Calming Care

Results have been fantastic! The dogs are less anxious. All of the dogs are better able to cope with loud noises and new people. Great product!

Reviewed By: - Mel1

Litter Reinvented

Litter Reinvented

When it comes to product innovations, cat litter is no exception. We continuously work to find new and innovative ways to make the litter box chore a better experience for all.

Discover our newest litter innovations:

Tidy added all the tight-clumping, odor-fighting power of TidyLock® Protection AND Ammonia Blocker technology to this unscented cat litter, but removed the dyes, fragrances and half the weight. How?

TidyLock® with Ammonia Blocker gives you powerful odor control. Glade® Clean Blossoms™ gives you a fresh floral scent. Together? An unstoppable cat litter combo.

Tidy gives you a clumping litter with two weeks of ammonia odor prevention, working around the clock, at just half the weight compared to leading clumping litter.

One-of-a-kind

Man hiking outdoors with healthy aging dogs
New and novel pet food experiences are always on our horizon. As pet owners ourselves, we relentlessly pursue innovative ways to give pets the best life possible. The result? One-of-a-kind product innovations leading the pet industry.

See our latest innovative products:

100% natural filets of real natural white meat chicken thoughtfully prepared to delight your cat anytime, anywhere. Flake it on top of your cat’s dry food, break it into a tender treat, or serve it whole and watch her savor every bite.

Holy Mother of Bacony Bliss! We’ve taken the savory, meaty flavor of Beggin’ and twisted it around a long-lasting Busy Bone.

 

“Never be satisfied that what has
been achieved is sufficient.”

— William Danforth, Purina Founder

 

 

Stay in Touch

Sign up today! From training tips to special offers, get the tools you need to keep your pet happy and healthy.

* Required Field