Pro Plan logo

Dry Dog Food

Pro Plan Dry Dog Hero
Product Overview
  • Chicken is the #1 ingredient
  • Enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+, with visible results within 30 days
  • Contains a blend of brain-supporting nutrients for cognitive health: arginine, DHA & EPA, antioxidants including vitamins E and C, and B vitamins including folic acid and pyridoxine
  • EPA, an omega-3 fatty acid, and glucosamine help support joint health and mobility
  • Vitamin A and Linoleic Acid, an Omega-6 Fatty Acid, for Healthy Skin and Coat
  • Natural prebiotic fiber, sourced from wheat bran, helps promote digestive health
Available Sizes
  • 5lb

     

    16lb

     

    30lb

Ingredients & Nutrition

Chicken, poultry by-product meal (source of glucosamine), ground rice, whole grain corn, whole grain wheat, corn gluten meal, corn germ meal, vegetable oil (source of medium-chain triglycerides), barley, fish meal, dried egg product,
ESSENTIAL NUTRIENTS AND OTHER INGREDIENTS: Minerals (potassium chloride, mono and dicalcium phosphate, salt, zinc sulfate, ferrous sulfate, manganese sulfate, calcium carbonate, copper sulfate, calcium iodate, sodium selenite), fish oil, natural liver flavor, Amino Acid (L-Arginine), Vitamins (Vitamin E, choline, Vitamin C, Vitamin B-3, Vitamin A, Vitamin B-1, Vitamin B-5, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin K, Vitamin D-3, Vitamin B-7), garlic oil.  O446318

Manufactured and guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Bright Mind Adult 7+ Chicken & Rice Formula provides complete and balanced nutrition for maintenance of adult dogs.

Guaranteed Analysis

Crude Protein (Min)

29.0%

Crude Fat (Min)

14.0%

Crude Fiber (Max)

3.0%

Moisture (Max)

12.0%

Arginine (Min)

1.2%

Linoleic Acid (Min)

1.3%

Eicosapentaenoic Acid (EPA) (Min) 

0.15%

Docosahexaenoic Acid (DHA) (Min)

0.15%

Calcium (Ca) (Min)

1.0%

Phosphorus (P) (Min)

0.8%

Selenium (Se) (Min)

0.35 mg/kg

Vitamin A (Min)

14,000 IU/kg

Vitamin E (Min)

500 IU/kg

Pyridoxine (Min)

3.0 mg/kg

Folic Acid (Min) 

0.6 mg/kg

Ascorbic Acid (Vitamin C)* (Min)

90 mg/kg

Glucosamine* (Min) 

500 ppm

Omega-3 Fatty Acids* (Min)

0.4%

Omega-6 Fatty Acids* (Min) 

1.9%

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

Feeding Guidelines

RECOMMENDED DAILY FEEDING AMOUNTS

Using a standard 8 oz/250 ml measuring cup which contains approximately 112 g of Pro Plan.

Weight   Feeding Amount  
(lbs) (kg) (cups) (grams)
3 - 12 1.4 - 5.4 1/3 - 1 37 - 112
13 - 20 5.9 - 9.1 1 - 1-1/4 112 - 140
21 - 35 9.5 - 15.9 1-1/4 - 1-3/4 140 - 195
36 - 50 16.3 - 22.7 1-3/4 - 2-1/3 195 - 260
51 - 75 23.1 - 34.0 2-1/3 - 3 260 - 335
76 -100 34.5 - 45.4 3 - 3-3/4 335 - 419
Over 100 Over 45.4 3-3/4 cups plus 1/4 cup for each 10 lbs of body weight over 100 lbs 419 g plus 28 g for each 4.5 kg of body weight over 45.4 kg


We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. But a good place to start is with these guidelines for an average, active, adult dog fed once daily.

MAKING THE SWITCH TO PRO PLAN
Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dogs current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

Provide adequate fresh water in a clean container daily.

For your pet's health, see your veterinarian regularly.
 

Calorie Content (fed)(ME):

3759 kcal/kg

420 kcal/cup

Reviews
  • Overall Rating
    4.7/5
95%
Of customers recommend this product
1-10 of 794 Reviews
Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
Rating Details
Personal Information
No Spaces Or Numbers
Purchase Details
Perks

By clicking submit I certify that I am at least 18 years of age and have read and agree with the Terms & Conditions, Privacy Policy and About Our Ads.

Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • MoonbeamWhippets
  • July 12, 2015
Loyal pet owner from Richlands, NC, United States

So far, Love it

I started my almost 12 year old Whippet on this food just a week ago. He was waking us up 3-4 times a night to go out and non responsive to us leaving or coming home. Now he sleeps all night and greets us leaping around with a toy when we come home. He also would take along time to eat his previous food, he eats every bite of food now and extra if I give it to him. Thank you Purina for giving me my dog back. ~tears~

Was this review helpful?
Report
Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Roo b
  • February 22, 2016
Loyal pet owner from Portland, OR, United States

It makes my old dogs frisky!

We have 2 small, old lady dogs: 10 and 12. They both seem more frisky and playful when eating this food vs other senior diets

Was this review helpful?
Report
Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • CRvettech
  • April 12, 2016
Loyal pet owner from Canyon Lake, TX, United States

Awesome!

I am so impressed with my Sally girl(13-14 yrs young!) I can really tell a difference in her alertness! All though her arthritis slows her down a lot, she is as alert as ever! The girl knows every squirrel within a acre radius!!!! She is on adequan and metacam with the occasional tramadol. But since on the 7+ bright mind she has lost about 5-6 lb and is more energetic! I know longer feel the need to give her glyco chews daily, which was an extra cost. I had previously had a hard time with her weight because her arthritis kept her from moving as much. I feel the food has stimulated her aging mind giving her a boost of a young pup, which has resulted in more exercise. The glucosamine and low calorie makeup has encouraged her joint health and weight loss! I am so impressed!!!! I also previously struggled to find a food for 3 dogs of 3 different weight ranges and adult/senior ages. This food has been the answer!!!!

Was this review helpful?
Report
Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Carolyn
  • April 20, 2016
Loyal pet owner from Florida

It really does work!

Several months ago, I switched my 14yr old chihuahua mix to Purina Bright Mind. I was skeptical & I figured if it didn't work, as the company claimed, I'd be out a few dollars. Well...about 5 or 6 weeks later, I noticed a change in him. He had become more engaged & interactive. I was (& still am) VERY pleasantly surprised. As an unexpected "plus", he's seeing better, too.

Was this review helpful?
Report
Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • kathy rvt
  • December 1, 2016
Loyal pet owner from Fort Collins, CO, United States

Big Change

Started our 11 year Blue Heeler on this after he was very lethargic and had to urinate several times at night (as in 2 and 4 in the am). He has been doing great he is helping with the cows again and has all kinds of energy even bringing us toys to throw for him!! He is also sleeping through the night woot woot :)

Was this review helpful?
Report
Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • BethanieIM
  • January 14, 2017
Loyal pet owner from Longmont, CO, United States

11yr old is now a 2 yr old again!

I have a 15 year old sheltie and a 11year old sheltie. I was a skeptic about the marketing, but it does work! It's important to remember though that this a senior diet formulated for senior dogs who NEED to become more brighter and energetic. If you're senior dog is all ready bright and energetic, you will likely not see a change. My 15 year old Sheltie is from a line of very long living dogs (his mother is 19 and plays chuck it in the yard every day!) and has always been bright, energetic, and a great mover. So this food had no affect on him. However, my 11yr old Sheltie who was a gift from my family from most likely a back yard breeder, was really starting to slow down. After 1 month on this food he was chasing my feet when I went to go feed horses again, and playing with the other dogs, playing ball, and looking great! He jumps on the bed and couch to cuddle with me too! I recommend this product to dogs who NEED to have a little more energy and brightness to them!

Was this review helpful?
Report
Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • spanielrvt
  • August 9, 2017
Loyal pet owner from Greensboro, NC, United States

Recommended by the Behaviorist

My 10 yr old am. cocker spaniel was starting to show signs of canine cognitive disorder. She would get lost in our yard, became extremely fearful of random things, increased anxiety, and was more lethargic than normal. We have a boarded behaviorist on staff so I ran her case by him. He suggested giving this food a try. I was pretty skeptical at first. After about 2 weeks, you could see a slight difference, which only improved as the time went on! I was so surprised! I switched her to a different food for a short period of time due to song GI upset and you could see a noticeable difference. As soon as she recovered, back to the Bright Mind it was! I'm so glad that Purina made a product like this. Brought my old girl back to me!

Was this review helpful?
Report
Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Mapleholme
  • September 5, 2017
Loyal pet owner from Ottawa, ON, Canada

My dog loves this food.

We started our 17 year dog on Bright Mind about 3 months ago and not only does he love this food (he was starting to pick at his other dry dog food), he has shown great improvement in his mobility and he is much more alert! (This review was collected as part of a promotion.)

Was this review helpful?
Report
Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Juli123
  • September 15, 2017
Loyal pet owner from Toronto, ON, Canada

Both my dogs enjoy it.

I have two dogs and both enjoy this! Usually one of them won't like it, but this was great as they both found it enjoyable. (This review was collected as part of a promotion.)

Was this review helpful?
Report
Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Skaduwee
  • December 6, 2017
Loyal pet owner from Windsor, ON, Canada

So Impressed!

I am a breeder and previously a veterinary technician of 15 years. I have always been a Proplan user, but never really went for the foods that seemed like “gimmicks”. Over the last 6 months our 9.5 year old started slowing down. She had always been a very active Ridgeback and it was unusual for her to not want to go outside and frolic with the younger dogs. I read about Proplan bright minds food but wasn’t really convinced it would make a difference. I tried it anyway for her and our 7.5 year old. The results have been outstanding. We noticed a definite increase in energy and alertness. They have only been on the food for about 2-3 weeks (after transition period). I have always trusted Proplan, but wow! This food is amazing! I am a believer and will definitely be telling other breeders and pet owners about it! Thank you for making our “crazy girl” crazy again! :) (This review was collected as part of a promotion.)

Was this review helpful?
Report