Pro Plan Dry Dog Hero
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Dry Dog Food

Product Overview
  • Chicken is the #1 ingredient
  • Enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+, with visible results within 30 days
  • Contains a blend of brain-supporting nutrients for cognitive health: arginine, DHA & EPA, antioxidants including vitamins E and C, and B vitamins including folic acid and pyridoxine
  • EPA, an omega-3 fatty acid, and glucosamine help support joint health and mobility
  • Vitamin A and Linoleic Acid, an Omega-6 Fatty Acid, for Healthy Skin and Coat
  • Natural prebiotic fiber, sourced from wheat bran, helps promote digestive health
Available Sizes
  • 5lb

     

    16lb

     

    30lb

Ingredients & Nutrition

Chicken, poultry by-product meal (source of glucosamine), ground rice, whole grain corn, whole grain wheat, corn gluten meal, corn germ meal, vegetable oil (source of medium-chain triglycerides), barley, fish meal, dried egg product,
ESSENTIAL NUTRIENTS AND OTHER INGREDIENTS: Minerals (potassium chloride, mono and dicalcium phosphate, salt, zinc sulfate, ferrous sulfate, manganese sulfate, calcium carbonate, copper sulfate, calcium iodate, sodium selenite), fish oil, natural liver flavor, Amino Acid (L-Arginine), Vitamins (Vitamin E, choline, Vitamin C, Vitamin B-3, Vitamin A, Vitamin B-1, Vitamin B-5, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin K, Vitamin D-3, Vitamin B-7), garlic oil.  O446318

Manufactured and guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Bright Mind Adult 7+ Chicken & Rice Formula provides complete and balanced nutrition for maintenance of adult dogs.

Guaranteed Analysis

Crude Protein (Min)

29.0%

Crude Fat (Min)

14.0%

Crude Fiber (Max)

3.0%

Moisture (Max)

12.0%

Arginine (Min)

1.2%

Linoleic Acid (Min)

1.3%

Eicosapentaenoic Acid (EPA) (Min) 

0.15%

Docosahexaenoic Acid (DHA) (Min)

0.15%

Calcium (Ca) (Min)

1.0%

Phosphorus (P) (Min)

0.8%

Selenium (Se) (Min)

0.35 mg/kg

Vitamin A (Min)

14,000 IU/kg

Vitamin E (Min)

500 IU/kg

Pyridoxine (Min)

3.0 mg/kg

Folic Acid (Min) 

0.6 mg/kg

Ascorbic Acid (Vitamin C)* (Min)

90 mg/kg

Glucosamine* (Min) 

500 ppm

Omega-3 Fatty Acids* (Min)

0.4%

Omega-6 Fatty Acids* (Min) 

1.9%

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

Feeding Guidelines

RECOMMENDED DAILY FEEDING AMOUNTS
Using a standard 8 oz/250 ml measuring cup which contains approximately 112 g of Pro Plan.

WeightFeeding Amount
(lbs)(kgs)(cups)(grams)
3 - 121.4 - 5.41/3 - 137 - 112
13 - 205.9 - 9.11 - 1-1/4112 - 140
21 - 359.5 - 15.91-1/4 - 1-3/4140 - 195
36 - 5016.3 - 22.71-3/4 - 2-1/3195 - 260
51 - 7523.1 - 34.02-1/3 - 3260 - 335
76 -10034.5 - 45.43 - 3-3/4335 - 419
Over 100Over 45.43-3/4 cups plus 1/4 cup for each 10 lbs of body weight over 100 lbs419 g plus 28 g for each 4.5 kg of body weight over 45.4 kg

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. But a good place to start is with these guidelines for an average, active, adult dog fed once daily.


MAKING THE SWITCH TO PRO PLAN

Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 to 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.


Provide adequate fresh water in a clean container daily.

For your pet’s health, see your veterinarian regularly.


Calorie Content (fed)
3759 kcal/kg
420 kcal/cup

Reviews
  • Overall Rating
    4.7/5
96%
Of customers recommend this product
1-10 of 728 Reviews
Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
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Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Earlsk
  • January 9, 2015
Loyal pet owner from Waterloo, IA, United States

New Favorite

I've had Shadow since he was a baby, he's now 12 and when I opened this food he DOVE in. This is a very picky dog and he can't get enough of this food! I'm so happy they came out with a great new food for him. I am hoping this will help his coat as well. Fingers crossed! [This review was collected as part of a promotion.]

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Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Lenasmom
  • January 16, 2015
Loyal pet owner from St. Louis, MO

Great New Food!

Always use ProPlan for all my dogs. Was in the testing for Bright Mind and I have to say that this is another winner for Purina. My dog loves it, seems to have improved her family interactions and still keeps her slim and trim! It's a Winner! [This review was collected as part of a promotion.]

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Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Dog Lover 96
  • January 30, 2015
Loyal pet owner from New York

Great Taste

My Dog Loved it..............IT was freaking awesome [This review was collected as part of a promotion.]

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Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Cassandra Trawick
  • February 2, 2015
Loyal pet owner from Lithonia, GA

Can't ever buy anything else

My dogs loved this so much after I tried it a few months ago. Now, I can't buy anything else or else they won't eat. They love this stuff.

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Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Amethystbsd
  • February 4, 2015
Loyal pet owner from Dallas, GA, United States

He likes it!

Too soon to tell if it's making a cognitive difference but my 10.5 year old dog, Finn, is enjoying the food. I bought a small bag at the dog shows in Atlanta, GA, on January 30. Looking forward to it helping him!!

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Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Dion
  • February 12, 2015
Loyal pet owner from Ohio

Plenty healhy

Joker is a 13 yr old jack Russell, pro plan for 10 yrs just now starting on brights minds senior. Not sure why but at least a significant portion of his health is due to his diet. Thanks Purina

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Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • dee98
  • February 25, 2015
Loyal pet owner from Florida, United States

dogs love it

Before my dogs were picky eaters but now that clean their bowls.. [This review was collected as part of a promotion.]

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Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Leslee
  • February 25, 2015
Loyal pet owner from Friendsville, TN, United States

Ally adult dogs love this

Healthy Dogs with easy great nutrition what's not to like about that

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Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • Robbin
  • February 27, 2015
Loyal pet owner from Gold Hill, OR

Results

We started our dog; Shelby on Bright Mind approximately 3 weeks ago. The results are really quite amazing. He had multiple issues; growling, snapping, fearfulness etc. He is calmer, more manageable and truly a happier dog. We have 5 other large dogs and he was being "grumpy' with all of them.. I am looking forward to seeing if this keeps him maintained. I would like to know what "botanical oils" you are using.

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Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food
  • 5/5
  • rachface
  • March 15, 2015
Loyal pet owner from Hillsborough Township, NJ, United States

Highly Recommended!

I started my 10 year old pug on Bright Mind at the end of January, and he has now been eating it for 6 or 7 weeks. He had been having some joint issues this winter, and a general lack of energy overall. He is now much more active and alert, and has not had a limp for about 3 weeks now. When I changed his food I had also started supplementing his diet with fish oil and vitamin e maybe a month earlier. I was skeptical of the possible changes with this food, but have been very pleased with the results! My old man is much more happy these days and you can see the difference in the way he hops and scampers, compared to just a few months ago. Thank you Pro Plan!! I can't recommend this more- definitely try it; what do you have to lose? My dog's change makes my heart smile :) Alex also says thank you, it's delicious!

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