About Our Ads
We Use Common Tracking Technologies
We collect personal information about users over time and across different websites and apps. We also work with third parties that collect personal information this way. These third parties may have tools they place on our websites. Our vendors may also use these tools. In this policy “We” and “Us” refer to Nestlé Purina PetCare Company. which includes service providers acting on our behalf.
We Use Tracking Technologies for A Variety Of Reasons
We use several common tracking tools. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies. Service providers also use these tools on our websites and elsewhere on our behalf. Cookies are small files that download when you access certain websites. You can learn more by visiting the Federal Trade Commission’s webpage, Online Tracking, and Macromedia’s webpage, Flash Player Settings Manager. These pages also explain how you can manage and delete cookies.
- To recognize new or past customers.
- To store your password if you are registered on our websites.
- To improve our websites and apps.
- To serve you with advertising content in which We think you will be interested. To do so, We may observe your behaviors on our websites and other websites. We may also collect information about your browsing history.
- To personalize your experience.
- To better understand the interests of our customers and our website visitors.
We Engage in Interest-Based Advertising
We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.
Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website or apps, encouraging you to return. They also include ads We think are relevant based on your browsing habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or our partners may serve ads.
How Do We Gather Relevant Information About You for Interest-Based Advertising?
To decide what is relevant to you, We use information you make available to Us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, We or our partners might look at your purchases or browsing behaviors. We or our partners might also look at your location. We might look at these activities on our platforms or the platforms of others.
We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.
You Can Control Certain Tracking Tools
Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which We may use on certain websites from time to time, you can go to Macromedia’s Global Security Setting panel. Why? Because flash cookies cannot be controlled through your browser settings.
Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.
Certain options you select are browser and device specific.
You Can Opt Out of Behavioral Advertising By Participating Companies
The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes by participating companies, please visit the Digital Advertising Alliance’s Consumer Choice Tool for Web.
The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app by visiting the Digital Advertising Alliance’s webpage, AppChoices.
Certain choices you make are both browser and device-specific.
Our Privacy Notice
To learn more about our policies and practices regarding your personal data and how We will treat it, please view our entire Privacy Notice.
Effective date: 1/9/2014 Last updated: 12/30/2019