Committed to the Health of Pets and Our Planet
We care about making quality pet food with responsibly sourced ingredients. That’s why we’re supporting farmers’ transition to regenerative agricultural practices for soil health with a global investment of more than $30 million since 2024.
How Our Investment Supports Farmers’ Transition to Regenerative Agriculture
We are investing to support rice, corn, and wheat farmers in the Midwest and Mississippi delta regions in the U.S. as they transition to regenerative agriculture practices such as alternate wetting and drying, cover cropping, no/low tillage, crop rotation, and nutrient management.
In Europe, we’re supporting wheat, corn, and soy farmers in the UK, France, Hungary, Poland, and Italy with their transition to regenerative agriculture practices, such as the use of cover crops, reduced tillage, and hedgerow planting.
Expansion Plans
As we learn, we will grow our investment and expand into other regions. For example, since 2024 we have supported regenerative agriculture programs in Latin America and will continue to expand.
What Is Regenerative Agriculture?
Regenerative agriculture is a holistic approach to farming which aims to improve soil health and fertility by restoring soil organic matter. This can ultimately help reduce greenhouse gas emissions by promoting carbon sequestration. Regenerative agriculture practices like cover crops and no/low tillage provide both the farmer and the ecosystem with many benefits, including:
- Better soil water retention
- Increased capture of carbon (GHGs)
- Enhanced biodiversity