Purina Perks Program Terms & Conditions

Welcome to the Purina Perks Program (the “Program”) offered by Nestlé Purina PetCare Company (“Purina”). We’re glad you’re here, and we hope you enjoy everything the Program offers. By participating in the Program, you agree to these Terms, and our website and mobile app (collectively, our “Site”) Terms & Conditions. Please read them carefully. 

Please note that Section 10 of these Terms requires that you arbitrate claims you may have against Purina that are related to this Program, which means that you cannot bring claims against Purina in court, and confirm your agreement to a class action waiver in arbitration. 

1. Participating Brands 

The Program is run in association with the following brands: Alpo; Beggin’; Beneful; Beyond; Busy; Cat Chow; Kitten Chow; Dentalife; Dog Chow; Puppy Chow; Ever Root; Fancy Feast; Friskies; Just Right; Kit & Kaboodle; Moist & Meaty; ONE; Petivity; PetQCheck; Prime; Pro Plan; Pro Plan Veterinary Diets; Tidy Cats; and Whisker Lickin’s (collectively, the “Participating Brands”). The Participating Brands are subject to change at any time. 

2. Who is Eligible 

The Program is open to individuals who are residents of the United States and are at least eighteen (18) years old. Professional breeders, businesses, and institutional organizations (such as rescue groups, humane societies, or animal shelters) are not eligible to participate in the Program. We reserve the right to request proof of eligibility at any time. 

3. How to Register 

To register, download the myPurina mobile app, complete the registration form, and create a Program account (your “Account”). There is a limit of one (1) Account per person and Accounts cannot be shared or transferred. 

You are responsible for maintaining the security of your Account, and you are responsible for all activities that occur under your Account. If you believe your Account has been compromised at any time, you must notify us immediately by submitting an email via our Contact Us form at www.purina.com/contact-us or calling us at 800-778-7462. 

4. How to Earn Points 

You can earn points by purchasing Purina products and participating in eligible activities (“Points”). The ways that you can earn Points are subject to change. A description of activities through which you can earn Points, the corresponding Point values, and other details, will be provided in the myPurina mobile app. 


  • For Points offered in connection with a purchase, you must upload an image of a purchase receipt with legible retailer name, transaction date, identification of eligible Purina products purchased, and item transaction amount. Each receipt can be used only one time, by one Account for up to one month after purchase. 

  • You can earn points for up to three purchases per week. 

  • Points will be awarded for purchases up to $300 of eligible Purina products per transaction. Points will not be awarded for the value of any eligible Purina purchase over $300 per transaction. 

  • Points will be awarded only up to $3,000 in eligible Purina purchases per year. Points will not be awarded for the value of any purchases over $3,000 in a year.  

  • We will investigate any issues, but Purina’s good faith determination of the amount of Points you should have shall be final and binding. 

Points will normally be added to your Account within 14 days of the day you earned them. You are responsible for ensuring that the Point balance in your Account is correct. If you believe that you did not receive Points or that there is some other error in your Account, you must contact us by sending a detailed email via www.purina.com/contact-us or calling us at 800-778-7462 within 90 days of the date you expected to earn the Points. 

5. How to Redeem Points 

You can redeem Points for things like physical and digital products and services once per day. The ways in which you redeem Points are subject to change. For a current list of ways you can redeem Points, the corresponding Point values, and other details, review the redeem section of the Program. We will automatically redeem the Points that have been in the Account the longest. 

Redemptions of Points are final, so once you redeem Points, the transaction cannot be reversed and you cannot get a refund of your Points. Rewards will be provided on a first-come, first-served basis and be subject to availability. Additional terms and conditions may apply to redemptions and will be noted in the Rewards section of the app or website. 

Physical items will be mailed to the mailing address provided at checkout within 15 business days. Rewards that can be delivered electronically will be delivered within 48 hours from the date the redemption is fully processed to the email address provided at checkout. You are responsible for updating and ensuring that your registration information, including your mailing and email addresses, remains current. Orders cannot be shipped to P.O. boxes and are only valid to be shipped in the United States. We are not responsible for undelivered or mis-delivered reward items, including due to your failure to provide accurate delivery information or to check your spam filter. 

6. Expiration of Points 

All unredeemed Points will automatically expire one year from the date they were added to your Account, at 11:59pm Central Time on the last day of the month in which they were earned. 

7. Promotions 

myPurina may run various product promotions throughout the year across Purina brands. Members must be signed up for myPurina and submit a receipt with clearly identifiable eligible Purina products in order to receive the designated promotion. Promotion bonus point values and timeframes may differ for each promotion. Promotion participation frequency may vary by promotion within the designated time period. All Points will be added to the Account used to make the purchase.

8. Notice of Financial Incentive/Loyalty Program

When you sign up for the Program and create a myPurina Account, you are exchanging personal information with us for discounts, price differences, and rewards. Personal information is information that is linked or reasonably linkable to an identified or identifiable individual. Categories of personal information that we collect when you sign up include your name, email address, zip code, and you will create a password for future login purposes. Through your participation in the Program, we may also collect commercial information including products you purchase. We may use all of these categories of personal information for targeted advertising purposes.  

Third Parties and Loyalty Program Partners 

We disclose your personal information to third parties including analytics companies, third-party advertisers, and social networks.  

How to Opt In and Right to Withdraw 

Signing up for the Program is optional. By providing your personal information during the sign-up process, you affirmatively opt in to receiving the financial incentive and to joining our Program. You have the right to withdraw from the financial incentive at any time. If you opt out of receiving a financial incentive, we will not reduce the value of any financial incentives you previously received from us. If you wish to withdraw from receiving the financial incentive, you must delete your myPurina Account. You may also submit a request at any time by emailing us at workforceprivacy@purina.nestle.com 

Please note that if you delete your myPurina Account or request that we delete your Account and/or personal information that we collect through the Program, then we will no longer be able to provide you with the same benefits. We must maintain the personal information that you provide for us to provide the Program benefits to you.  

How the Financial Incentive is Reasonably Related to the Value of Your Personal Information   

The financial incentive is reasonably related to the value provided by your personal information. We take into consideration, without limitation, the anticipated revenue generated from such information, the anticipated expenses which we might incur in the collection, storage, and use of such information, and the anticipated expenses which we might incur related to the offer, provision, and imposition of any financial incentive. Based on this analysis, the value of your personal information that allows us to make these offers and financial incentives is the value of the offer itself.  

For more information regarding our privacy practices, please review our Privacy Policy here 

9. Modifications and Termination 

We reserve the right to modify any of the terms and conditions governing the Program at any time –including, but not limited to, the ways to earn Points, the number of Points you can earn, the rules for redeeming Points, the things for which you can redeem Points, and the expiration of Points – with or without notice, even though these changes may affect your ability to receive earn or redeem Points. Unless we tell you otherwise, modifications are effective immediately upon posting of the updated Terms. We also reserve the right to suspend or terminate your Account or the Program (in part or in its entirety) at any time, for any reason. If we do terminate your Account or the Program, we will notify you in the app. 

Your continued participation in the Program constitutes your acceptance of any changes we make to these Terms. You are responsible for remaining knowledgeable about any changes we may make to these Terms. The most current version of the Terms will be available on www.purina.com/purina-perks-terms-and-conditions and will supersede all previous versions of the Terms. 

If you don’t agree to any change we make, or at any point you decide that you no longer want to participate in the program, let us know by sending an email to CustomerService@purina.nestle.com, and we’ll terminate your Account. Please note that if we do that, you will not be able to use any of the Points or other benefits you have accumulated. 

10. General Terms 

If we suspect that you have failed to comply with these Terms, no longer meet the eligibility requirements, engaged in fraudulent or inappropriate activity, or otherwise attempted to manipulate or unfairly benefit from the Program, as we determine, in our sole discretion, we reserve the right to terminate your Account, prohibit you from participating in the Program, and take appropriate legal action. If we terminate your Account, you will not be able to use any of the Points or other benefits you have accumulated. 

By participating in the Program, you agree to release and hold Purina, its parent, subsidiary and affiliate entities, and their respective officers, directors, employees, and agents, and its service providers and contractors harmless from and against any claim or cause of action arising out of participation in the Program, including, but not limited to any technical errors that may prevent you from participating in the Program, earning Points, or redeeming Points. 

By participating in the Program, you agree to receive messages about the Program. If we need to communicate with you about the Program, we’ll send a message to the email address associated with your Account. If your email address changes after you register for the Program, you are responsible for promptly updating your Account. 

Points have no cash value, are issued for promotional purposes only, are non-transferable, cannot be bartered, exchanged, or redeemed for cash, do not constitute your property, may not be combined with Points in other Accounts, and may not be transferred or assigned to any other person, entity, trust, or estate. 

11. Dispute Resolution 

Please read this section carefully. It affects your legal rights, including your right to file a lawsuit in court. For purposes of this Section 10 (Dispute Resolution), “Purina” shall include its subsidiaries, affiliates, agents, employees, predecessors in interest, successors and assigns. 


If you and Purina have a Dispute (defined below) and our customer service team is unable to resolve your concern, you and Purina agree to make a good faith effort to resolve it informally prior to initiating a formal arbitration proceeding. If you intend to initiate an arbitration proceeding, you must first send a verified Notice to Purina that describes the Dispute. The Notice must include your name and contact information (address, telephone number, and email address), sufficient information to enable Purina to identify any transaction at issue; and a detailed description of (1) the Dispute, (2) the nature and basis of your claims, and (3) the nature and basis of the relief sought, with a detailed calculation. The Notice shall be sent by email to: Dispute Resolution at CustomerService@purina.nestle.com. You must personally sign the Notice. If requested by Purina, you must personally appear at and participate in a telephone settlement conference (if you are represented by counsel, your counsel may also participate) to discuss the Dispute. If the Dispute is not resolved within sixty (60) days after receipt of the Notice (which period can be extended by agreement of the parties), you or Purina may commence a formal dispute resolution proceeding consistent with the process set forth below. Compliance with and completing this informal dispute resolution process is a condition precedent to filing any formal dispute resolution proceeding, including a demand for arbitration. The statute of limitations and any filing fee deadlines shall be tolled while the parties engage in this informal dispute resolution process. If you commence an arbitration without providing Notice and completing the informal dispute resolution process, you will be responsible for any filing fees or other costs incurred in connection with such arbitration. If the sufficiency of a Notice or compliance with this informal dispute resolution process is at issue, it may be decided by a court at either party’s election, and any formal dispute resolution proceeding shall be stayed pending resolution of the issue. A court shall have the authority to enforce this condition precedent to arbitration, which includes the power to enjoin the filing or prosecution of a demand for arbitration. 

If we are unable to resolve the Dispute through the mandatory informal dispute resolution process, you unconditionally agree that, except as set forth below, all claims, controversies, or disputes between you and Purina will be resolved entirely through binding individual arbitration, rather than in court, including, without limitation, such claims, controversies, or disputes arising out of or relating to any aspect of the relationship between you and Purina, your access or use of your Account, the Program, our Site or any products or services offered by or purchased from Purina, whether based in contract, tort, statute, fraud, misrepresentation, or any other legal theory (“Dispute”). Dispute will be given the broadest possible meaning permitted by law. It includes claims that arose before this or any prior agreement or that arise after the termination of this agreement. The sole exceptions to the foregoing requirement to arbitrate are that: (1) either party may assert individual claims in small claims court if those claims otherwise qualify for small claims court and as long as the matter remains in such court and is not removed or appealed to a court of general jurisdiction and advances only on an individual (non-class, non-representative basis); and (2) each party may bring suit in court to enjoin infringement or other misuse of intellectual property rights. This Dispute Resolution section evidences a transaction in interstate commerce, and thus the Federal Arbitration Act governs the interpretation and enforcement of this Dispute Resolution section. This arbitration provision shall survive termination of this agreement. BY AGREEING TO THESE TERMS, YOU GIVE UP YOUR RIGHT TO BRING AND PROSECUTE ANY DISPUTES WITH PURINA IN A COURT OF LAW OR BEFORE A JURY. YOU ALSO GIVE UP YOUR RIGHT TO PARTICIPATE IN OR BRING CLASS ACTIONS OR REPRESENTATIVE ACTIONS. 

There is no judge or jury in arbitration, no class actions, and court review of an arbitration award is limited. An arbitrator, however, can award on an individual basis the same damages and relief as a court, in favor or against only the parties to the arbitration and only to the extent necessary to provide the relief warranted by the party’s individual claim, including injunctive and declaratory relief or statutory damages. The arbitrator may not award relief to any person or entity other than a party to the arbitration proceeding. The arbitrator must follow these Terms as a court would. The arbitrator may not consider any prior settlement offers in making the decision. Regardless of the manner in which the arbitration is conducted, the arbitrator shall issue a reasoned written decision sufficient to explain the essential findings and conclusions on which the award is based. The arbitration award shall be binding only among the parties to the arbitration and shall have no preclusive effect in any other arbitration or other proceeding involving a different party, provided that the arbitrator may consider rulings in other arbitrations involving different individuals. 

We agree that the arbitration will be administered by the American Arbitration Association (“AAA”), adr.org. (If the AAA is unavailable or unwilling to administer arbitrations consistent with this Dispute Resolution section, another arbitration provider shall be selected by the parties that will administer arbitrations consistent with this Dispute Resolution section. If the parties cannot agree on a provider, one shall be selected by the court that will administer arbitrations consistent with this Dispute Resolution section.). To begin an arbitration proceeding, after satisfying the condition precedent identified above, you must (1) send a verified and personally signed demand for arbitration that describes (a) the nature and basis of your claims, and (b) the nature and basis of the relief sought, including a detailed calculation to: Dispute Resolution at CustomerService@purina.nestle.com, and (2) contact the AAA and follow the appropriate procedures with the AAA to commence the arbitration. The AAA consumer rules for arbitration will apply as modified by this Dispute Resolution section. Except as expressly provided in this Dispute Resolution section, the arbitrator, and not any federal, state, or local court or agency, shall have the exclusive authority to resolve any Dispute relating to the interpretation, applicability, enforceability, or formation of this Dispute Resolution section including, but not limited to, a claim that all or any part of it is void or voidable. Payment of all filing, administration and arbitrator fees will be governed by the AAA's applicable consumer rules. The parties shall be responsible for their own attorneys' fees and costs in arbitration, unless they are authorized by law or the arbitrator determines that a claim was frivolous or brought for an improper purpose or in bad faith. In addition, the provisions of Federal Rule of Civil Procedure 68 shall apply and be enforced by the arbitrator. The arbitration may be conducted by telephone, based on written submissions, or in person in the county where you live or at another mutually agreed location as set forth in the AAA rules. If requested, you shall personally appear (with your counsel if you have one) at an initial telephone conference with a case manager before an arbitrator is appointed. Notwithstanding anything to the contrary, Purina will pay all fees and costs that we are required by law to pay. 

AS SET FORTH ABOVE, WE EACH AGREE TO BRING ANY DISPUTE ON AN INDIVIDUAL BASIS ONLY, AND NOT ON A CLASS, CONSOLIDATED, REPRESENTATIVE OR COLLECTIVE OR PRIVATE ATTORNEY GENERAL BASIS. IF FOR ANY REASON A CLAIM PROCEEDS IN COURT RATHER THAN IN ARBITRATION, WE EACH WAIVE ANY RIGHT TO A JURY TRIAL OR TO PARTICIPATE IN A CLASS ACTION AGAINST THE OTHER TO THE FULLEST EXTENT PERMITTED BY LAW. A Dispute may not be consolidated with a claim by any person or entity that is not a party to the arbitration proceeding, and the arbitrator may not otherwise preside over any form of a class, consolidated, representative, collective, or private attorney general proceeding. If a court determines that any of the prohibitions on non-individualized relief; class, representative, and private attorney general claims; and consolidation are unenforceable with respect to a particular claim or with respect to a particular request for relief (such as a request for injunctive relief), and all appeals from that decision have been exhausted (or the decision is otherwise final), then the parties agree that that particular claim or request for relief may proceed in court but shall be stayed pending arbitration of the remaining claims. Specifically, and notwithstanding anything to the contrary in this Section 10 (Dispute Resolution), the arbitrator may not issue a "public injunction" and any such "public injunction," if permitted, may be awarded only by a federal or state court. If either party is permitted to seek a "public injunction," all other claims and prayers for relief must be adjudicated in arbitration first and any such prayer or claim for a "public injunction" in federal or state court stayed until the arbitration is completed, after which the federal or state court can adjudicate the party's claim or prayer for "public injunctive relief." In doing so, the federal or state court is bound under principles of claim or issue preclusion by the decision of the arbitrator. 

Special Additional Procedures for Mass Arbitration: If twenty-five (25) or more similar claims are asserted against Purina by the same or coordinated counsel or are otherwise coordinated, you understand and agree that the resolution of your Dispute might be delayed. You also agree to the following coordinated bellwether process and application of the AAA Multiple Consumer Case Filing Fee Schedule. Counsel for the claimants and counsel for Purina shall each select ten (10) cases (per side) to proceed first in individual arbitration proceedings as part of a bellwether process. The remaining cases shall not be filed or deemed filed in arbitration nor shall any AAA fees be assessed in connection with those cases until they are selected to proceed to individual arbitration proceedings as part of a bellwether process. If the parties are unable to resolve the remaining cases after the conclusion of the initial twenty (20) proceedings, each side shall select another ten (10) cases (per side) to proceed to individual arbitration proceedings as part of a second bellwether process. The remaining cases shall not be filed or deemed filed in arbitration nor shall any AAA fees be assessed in connection with those cases until they are selected to proceed to individual arbitration proceedings as part of a bellwether process. A single arbitrator shall preside over each case. Only one case may be assigned to each arbitrator as part of a bellwether process unless the parties agree otherwise. This staged process shall continue, consistent with the parameters identified above, until all the claims included in these coordinated filings, including your case, are adjudicated or otherwise resolved. The statute of limitations and any filing fee deadlines shall be tolled for claims subject to this Dispute Resolution section from the time of the first cases are selected for a bellwether process until the time your case is selected for a bellwether process, withdrawn, or otherwise resolved. A court shall have authority to enforce this paragraph and, if necessary, to enjoin the mass filing or prosecution of arbitration demands against Purina. 

Future Changes to Dispute Resolution Section: Notwithstanding any provision to the contrary, we agree that if Purina makes any future changes to this Dispute Resolution section (other than a change to the mailing or email address), you may reject any such change by sending us written notice within thirty (30) days of the change to the address provided above. This is not an opt-out of arbitration altogether. By rejecting any future change, you are agreeing that you will arbitrate any dispute between us in accordance with the language of this Dispute Resolution section. 

12. Applicable Law and Venue 

The law applicable to the interpretation and construction of these Terms and any transaction (including purchases made on our Site, through the Program or your Account), shall be the Federal Arbitration Act, applicable federal laws, and the laws of the State of Missouri, USA, without regard to principles of conflict of laws, but subject to the Federal Arbitration Act and other federal law relating to the arbitrability of claims. You agree that all matters relating to your access to or use of the Site, the Program or your Account, including all disputes, will be governed by the laws of the United States and by the laws of the State of Missouri. 

Any action relating to the use of the Site or any transaction with Purina must be brought in the state or federal courts located in St. Louis, Missouri, for any lawsuit or court proceeding permitted under these Terms. You consent and submit to the personal jurisdiction of such courts for the purposes of any such action. 

13. Questions? 

If you have any questions about the Program, please check our FAQ, and you may find an answer there. Otherwise, you can contact us via email at www.purina.com/contact-us or by phone at 800-778-7462.