woman holding cat up to dog

The Purple Leash® Project


May is National Pet Month, and we are working
to create safe spaces for people and pets.

Right now, 48% of domestic abuse victims delay leaving an abusive situation if they can’t take their pets when they leave, yet as few as 10% of domestic abuse shelters allow pets. Together, we can change that.

In honor of National Pet Month, Purina and our family of brands are working to exceed our goal of $1 million donated to our partner RedRover® in support of the Purple Leash Project and their mission of helping domestic abuse victims and their pets escape and heal together. With your help, we can give hope to people and pets when they need it most.


How You Can Help


shop purple with tidy cats, beneful, beggin, and cat chow product bags

During National Pet Month, look for specially marked Purina packages or in-store signage at your favorite retailer. Together, we can bring awareness and help domestic abuse survivors and their pets heal.


Find specially marked Purina products at your favorite retailers, including:

walmart logo
Target logo
Kroger logo
phillips logo
bj's logo
meijer logo
Amazon logo
Chewy logo
Dollar General logo
pet supplies plus logo
Albertsons logo
schnucks logo
woman smiling at dog



The Purple Leash Project is made possible through our partners at RedRover, who have worked tirelessly to bring animals and their owners from crisis to care. Donate to RedRover in support of the Purple Leash Project and help us continue our mission.

person looking at cat and smiling



From passing legislation to issuing grants for shelters, Purina is committed to keeping survivors and pets together. There is still more to be done though, and you can help through volunteering or making a donation.