Right now, 48% of domestic abuse victims delay leaving an abusive situation if they can’t take their pets when they leave, yet as few as 10% of domestic abuse shelters allow pets. Together, we can change that.
In honor of National Pet Month, Purina and our family of brands are working to exceed our goal of $1 million donated to our partner RedRover® in support of the Purple Leash Project and their mission of helping domestic abuse victims and their pets escape and heal together. With your help, we can give hope to people and pets when they need it most.
During National Pet Month, look for specially marked Purina packages or in-store signage at your favorite retailer. Together, we can bring awareness and help domestic abuse survivors and their pets heal.
Find specially marked Purina products at your favorite retailers, including:
The Purple Leash Project is made possible through our partners at RedRover, who have worked tirelessly to bring animals and their owners from crisis to care. Donate to RedRover in support of the Purple Leash Project and help us continue our mission.