The Purple Leash Project

May is National Pet Month, and we are working to create more safe spaces for domestic abuse victims and their pets.

Together We Can Make a Difference

Only 15% of domestic violence shelters accept pets. As a result, 48% of victims delay leaving because they don’t want to leave their pet behind or because they can’t take their pet with them. Together we can change that.  
In honor of National Pet Month, Purina and our family of brands are committed to donating $2M by 2025 to our partner RedRover in support of the Purple Leash Project and their mission of helping domestic abuse victims and their pets escape and heal together. With your help, we can give hope to people and pets when they need it most.

Participating Brands


Look for Purple

During National Pet Month, look for specially marked Purina packages or in-store signage at your favorite retailer. Together, we can bring awareness and help domestic abuse survivors and their pets heal. 

How You Can Help


Donate to our partner. The Purple Leash Project is made possible through our partner, RedRover, who works tirelessly to bring animals and their people from crisis to care. Donate to RedRover in support of the Purple Leash Project and help us continue our mission. 


From passing legislation to issuing grants for shelters, Purina is committed to keeping survivors and pets together. There is still more to be done and you can help through volunteering.

We’re In This Together


Our retail partners help us spread awareness about this important issue. When we come together to support the Purple Leash Project, we can make a difference. 

Stay in Touch

Sign up today! From training tips to special offers, get the tools you need to keep your pet happy and healthy.

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