Our Dedication to Helping Domestic Abuse Survivors and Their Pets Runs Deep.
Our dedication is born of a deep love for pets, a belief that people and pets are better together, and a thorough understanding of the difficult choices survivors often have to make.
How We Got Here
More than a decade ago, a Purina associate learned about the difficult decisions many domestic abuse survivors with pets are forced to make: stay with an abuser or leave a beloved pet behind. It seemed unfair that pets, who may be the only source of unconditional love and support for a survivor, weren’t even considered. We decided to do something about that.
Why It Matters
The Problem Persists
More than 12 million people a year – 1 in 3 women, 1 in 4 men – experience domestic abuse.
Improving Resources
Only 20% of domestic violence shelters in the U.S. accept pets. We’re working to change that.
A Costly Delay
48% of survivors delay leaving because they can’t take their pets with them.
A Means Of Control
More than 70% of women in shelters report an abuser threatened, harmed, or killed a pet as a means of control.
A Goal Worth Striving For: One Million Safe Nights
Purina and RedRover are committed to providing one million safe nights for domestic abuse survivors and their pets by the end of 2030. We are dedicating resources, forming partnerships, and welcoming support from people like you.
To date, we have helped create more than 260,000 safe nights, with more on the horizon.
How Purina Breaks Down Barriers
Through our partnership with nonprofit RedRover, we’ve helped double the number of pet-friendly shelters since 2019. The Purple Leash Project has given grants of over $2MM in more than 30 states. And Purina associates have dedicated more than 2500 volunteer hours to help create more safe spaces for survivors and their pets.
Take A Closer Look
Who Is RedRover?
Purina is proud to partner with RedRover for the Purple Leash Project. RedRover aids animals and people in crisis by providing financial assistance, resources, and emotional support.
Why Purple Matters
Purple represents domestic violence awareness, and the purple leash symbolizes the extraordinary unbreakable bond between pets and their people. During Domestic Violence Awareness Month in October, supporters are urged to wear purple to stand with domestic abuse survivors.