Making a Difference for Domestic Abuse Survivors. Hope Begins Here.
The Purple Leash Project is helping to make a difference in the lives of domestic abuse survivors and their pets. Learn more about what it means for survivors and pets to be able to escape and heal together.
Purina is Breaking Down Barriers by Helping to Create More Pet-Friendly Domestic Violence Shelters
Transforming Domestic Violence Shelters into Pet-Friendly Spaces
Pet Relief Areas
Safe, fenced-in outdoor pet relief and play spaces.
Pet-Safe (and Pet-Proof) Floors and Paint
Paint and flooring are all pet-safe (and pet-proof) to help ensure durability.
Space to Heal and Bond
Cozy dog beds, cat perches and other accessories so pets are comfortable in their new space with their people.
Domestic Abuse Survivors’ Stories of Hope & Healing
Notes from Domestic Abuse Survivors & Donors
“I wasn’t expecting I wouldn’t be able to bring Princess. And that was heartbreaking, especially for the kids. I feel proud just knowing other families will be able to keep their pets…that’s just awesome. Because, for us, Princess was everything.”
—Angie, Domestic Abuse Survivor
“I was feeling bad because it was hard enough when I was in a shelter.
"I didn’t want to lose my dog. I felt like you just answered all my prayers.”
—Domestic Abuse Survivor
“As a survivor of domestic violence, seeing this brings me peace knowing there are people out there who want to help us.”
—Domestic Abuse Survivor, Purple Leash Project Donor
“Currently working in veterinary medicine, I have been profoundly impacted by DV cases.”
“It is one of the most heartbreaking scenarios I face in the field. The Purple Leash Project is a great way towards making a difference in the lives of those who silently suffer.”
—Purple Leash Project Donor
“Thank you for helping to keep these families together. I greatly admire those who have the strength and courage to get out of such a relationship. I hope for the day when the Purple Leash Project is no longer needed.”
—Purple Leash Project Donor
Helping Create Hope
Notes from Purple Leash Project Grant Recipients
“We are so grateful for the generous donation from RedRover + Purina’s Purple Leash Project for our pet shelter.”
“We receive the heartbreaking calls to our crisis line nearly every day. Too often, victims will stay in a violent situation because their local shelter can’t take pets. They put themselves at risk and stay in order to keep their pets from being harmed. The gift will help us keep all who are members of the family fleeing abusive households safe.”
—Sharon K. Robertson, President and CEO of YWCA Nashville & Middle Tennessee
“Thanks to the amazing work of RedRover + Purina's Purple Leash Project, we can now keep families and their beloved pets together during tough times.”
“Their generosity has given us the opportunity to transform our emergency shelter into a haven where families and their beloved pets can find safety, solace, and support together.”
—A Safe Place, IL
“RedRover + Purina’s Purple Leash Project has been an incredible supporter and partner to Sojourner Center and its Pet Companion Shelter program.”
“With their support, our capacity to help domestic violence survivors and their pets will nearly double. And we will increase our capacity to help families staying at other shelters who need a place for their pets to heal. We are grateful this project ensures that when women, children and pets are not safe in their own home, they have Sojourner Center.”
—Julie Peterson, Co-Director of Sojourner Center