About RedRover

About RedRover

Purina is proud to partner with RedRover for the Purple Leash Project.

Join us in helping domestic violence survivors and their pets escape and heal together.
Purina and Red Rover

RedRover supports animals and people in crisis by providing financial assistance, resources, and emotional support.

Through grants, collaborative renovation projects, workshops and more, they have provided more than 474,890 safe nights for animal victims of domestic violence.

Over the last 15 years, RedRover has made great strides to protect and preserve the human-animal bond by collaborating with domestic violence shelters and service providers to ensure pets and people can escape abuse together.


How You Can Help

Help us increase the number of pet-friendly domestic violence shelters nationwide.

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