The National Dog Show: Be in the Know Before Watching for the Best in Show

The National Dog Show: Everything You Need to Know

There are traditions aplenty on Thanksgiving Day. One that’s been a part of the day for 16 years is the National Dog Show. The event is steeped in history and is one of the oldest dog shows in the nation. Purina is a long-time sponsor of the celebration of dogs. The ceremony and drama of the day is one we are proud to be a part of. This year, as in others, we join the American Kennel Club and NBC to introduce families across the country to the celebration of purebred dogs. There’s so much going on in the show—it’s an experience. To ensure you enjoy the show from commencement to the awards ceremony, read on.   

1. Thanks and Giving and You

Thanksgiving Day is one where we all take time to reflect and feel grateful. This year, when dog lovers post what’s best about their dog on Facebook, Twitter or Instagram using #DogThanking and @Purina, Purina will donate $1.00 up to $50,000 to for every post that occurs during the promotion period.* is an organization helping pets who were in the wake of recent hurricanes. The money raised from unique posts goes to pets displaced by the natural disasters. We’re thankful that Purina can partner with to offer National Dog Show viewers the chance to raise up to $50,000 and allow quality care for pets as they recover. 


2. Get Ready to Watch

This Thanksgiving, November 23th, the National Dog Show will air on NBC at 12 p.m. Be sure to tune in to continue a family tradition or to start a new one.


3. Feeding Champion Dogs

What fuels these champions? More likely than not, it’s a Purina food. Breeders understand how important balanced nutrition is to be a contender, so they feed breeds of all sizes and ages like champions. In 2016, all dogs who won their group and Best in Show last year chose Purina® Pro Plan®. That includes the Best in Show winner, Gia.


4. Dogs that Dazzle

Dog shows like the National Dog Show remind us of the true potential of dogs. That’s why we love this time of year. Sit back, relax and get ready for a great show.

If you’re interested in getting involved in confirmation and showing dogs, visit our Purina® Pro Club® site for more information on how to get started.


* Beginning at 12:01 a.m. CT on November 16, 2017 and ending at 11:59 p.m. CT on November 26, 2017, Nestlé Purina PetCare Company (“Purina”) will donate $1.00 to for each original post shared on Facebook, Twitter, or Instagram that uses #DogThanking and tags @Purina, up to a maximum total donation of $50,000.

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