Purina Partners with Urban Chestnut to Raise a Pint for Pets
Partnering with Urban Chestnut Brewing Company to give St. Louis shelter pets an unexpected hero—Urban Underdog!
Urban Underdog American Lager is now available at grocery stores and beer retailers in the St. Louis metropolitan area, and we can’t wait to stock up.
From 10/1/25 – 11/30/25, Purina will donate $5.00 to the Coalition for Pet Progress for each specialty marked 15-pack of Urban Underdog American Lager sold at participating retailers in Missouri, up to $25,000. This promotion is valid in MO only. The total donation will support Petfinder shelters in the St. Louis area that are registered members of the Coalition for Pet Progress, and shall not exceed a total of $25,000. For more information about the Coalition for Pet Progress, please visit www.CoalitionForPetProgress.org and consider adopting a shelter pet at www.Petfinder.com.
Pets + People
We believe pets and people are better together, and we’re not alone in that belief. Since opening in 2010, Urban Chestnut Brewing Company has shared our passion and welcomed both people and their pets to their two brewery locations in St. Louis. They’ve also generously supported countless area pet welfare organizations to help them with fundraising and adoption events.
Urban Underdog + the Coalition for Pet Progress
We worked with Urban Chestnut to develop specially marked packages of Urban Underdog to raise money and awareness for local pet shelters, and encourage people to adopt a shelter pet for their families. For every package sold, Purina will donate $5 to the Coalition for Pet Progress (up to $25,000) to help offset adoption fees at area shelters, giving fellow pet lovers and beer lovers alike a simple way to help local adoptable pets find forever homes.