Purina Partners with Urban Chestnut to Raise a Pint for Pets
Partnering with Urban Chestnut Brewing Company to give St. Louis shelter pets an unexpected hero—Urban Underdog!
Urban Underdog American Lager is now available at grocery stores and beer retailers in the St. Louis metropolitan area, and we can’t wait to stock up.
From 9/1/23 - 10/31/23, Purina will donate $1.00 to IMPETUS: A Coalition for Pet Progress for each individual 16 oz can of Urban Underdog American Lager sold at participating food/beverage establishments, up to $25,000. Valid in MO only. Void where prohibited. For more information about the IMPETUS Coalition, please visit www.IMPETUSCoalition.org.
Pets + People
We believe pets and people are better together, and we’re not alone in that belief. Since opening in 2010, Urban Chestnut Brewing Company has shared our passion and welcomed both people and their pets to their two brewery locations in St. Louis. They’ve also generously supported countless area pet welfare organizations to help them with fundraising and adoption events.
Urban Underdog + IMPETUS Coalition
We worked with Urban Chestnut to develop specially marked cans of Urban Underdog featuring details of our annual #ConsiderAShelterPet campaign and encouraging people to adopt a shelter pet for their families. For every can sold, Purina will donate $1 to the IMPETUS Coalition (up to $25,000) to help offset adoption fees at area shelters, giving fellow pet lovers and beer lovers alike a simple way to help local adoptable pets find forever homes.