Beneful Dog Food Frequently Asked Questions

We want you to be completely satisfied with your Beneful purchase. If for any reason you or your dog doesn’t love our dog food as much as we do, we will refund your purchase price. Offer good only in USA, APOs, and FPOs. To get your money back, send within 60 daysof the purchase date on receipt, a letter to us that includes: 

• your feedback on the product 
• the original purchase receipt with the price circled 
• the UPC and information in the “Best If Used By” date box from labeling/packaging 
• your name and street address (P.O. Boxes not accepted) 

Mail everything to:  

Beneful Satisfaction Guarantee 
Nestle Purina PetCare Company 
P.O. Box 340 
Neenah, WI 54957 

All of our Beneful dry dog food recipes are made with real, wholesome ingredients—including real beef, chicken, or salmon as the first ingredient. In addition to wholesome ingredients like high-quality proteins, whole grains and real fruit and vegetable accents, there’s also no added sugar, no artificial flavors and the great taste that dogs love.  

Beneful wet food is made with real lamb, beef, chicken, turkey or salmon as the second ingredient behind only water or broth. Our wet recipes now feature no artificial colors, flavors, or preservatives, while still having the delicious taste your dog is guaranteed to love. 

Additionally, we’ve expanded “no artificial preservatives” across our Originals Beef, Originals Chicken, Originals Salmon, Playful Life, IncrediBites Beef, IncrediBites Chicken, Healthy Weight and Healthy Puppy dry dog food recipes. 

We’ve made these formulation changes to give pet owners like you more familiar, quality ingredients, while still retaining the great taste your dog is guaranteed to love. We will continue to make changes to our recipes in years to come as we look for innovative ways to exceed pet owners’ expectations and delight dogs.

We want your dog to love eating a healthy meal, and dogs enjoy Beneful with its variety of textures — tender and crunchy. To keep our tender kibble pieces soft and chewy, we use USA-sourced natural glycerin, which is the same ingredient that is used in many human foods, like dried fruits and energy bars.

Purina’s quality control and safety protocols are the gold standard for the pet food industry and we hold ourselves to very strict standards. Beneful food is made in Purina-owned facilities across the United States with sourcing and processing that meets or exceeds FDA and AAFCO standards for pet food. In a typical 24-hour production, Purina conducts 30,000 quality checks involving ingredients, packaging, receiving, processing, and packing. We take these steps to ensure that our consumers and their pets have safe, quality products.

Beneful dog foods are produced in company-owned facilities in the United States in cities such as Flagstaff, Arizona; Fairburn, Georgia; and Davenport, Iowa. We have on-site quality assurance laboratories and staff in each of our manufacturing facilities to monitor our comprehensive food safety program and ensure product quality and safety.

One common misconception is that dogs are carnivores. The reality is that even their wolf ancestors eat only 70 percent meat. Today’s dogs are omnivores, built to consume a more balanced diet — and that’s a good thing. Depending on the breed, dogs can live twice as long as wolves.

At Beneful, we believe that every dog deserves great nutrition to help support a long and happy life. That’s why we offer a wide variety of nutritious meals — all of which are formulated by expert pet nutritionists to be 100% complete and balanced for today’s adult dogs or puppies. For those pet owners looking to feed their dog a food without grains or glutens, we offer a delicious grain-free recipe. And for those owners and dogs looking for recipes starring real meat, we offer a full line of dry recipes featuring real beef, chicken, or salmon as the first ingredient, as well as a full line of wet recipes featuring real beef, lamb, chicken, turkey, or salmon.

Beneful offers a wide variety of dog food types and recipes to address dogs’ wide range of ingredient preferences, activity levels, life stages, and nutritional concerns. No matter which Beneful dog food recipe you choose, you can be certain it will be 100% complete and balanced for your adult dog or puppy; made with real, wholesome, and high-quality ingredients; and have a great taste that your dog is guaranteed to love.

All of our dry dog food and soft dog food recipes are made with real beef, chicken or salmon as the first ingredient. Additionally, all of our wet recipes are made with real beef, lamb, chicken, turkey, or salmon.

Feeding recommendations for adult dogs can vary, depending on the breed, activity, and metabolism of your dog. Every package of Beneful brand dog food will offer feeding guidelines for adult dogs or puppies.

Depending on your dog’s breed, activity, and metabolism, you may need to adjust the amount of food you are feeding in order to maintain an ideal body condition. Ideal body condition for a dog encompasses the following tenets:

• animal is well proportioned
• easily observable waist behind the ribcage
• ribs that can be felt with a slight fat covering over them

Our Beneful coupons are featured on our website, in our Facebook community, in magazines, in newspapers like the Sunday paper, in or on our packaging, and occasionally in stores.

We gladly welcome calls and emails regarding our products and our community. We can be reached by phone at 1-888-236-3385 or by email through our Contact Us page. We also invite you to chat online with a live Beneful representative.

Yes, you can join the conversations with other Beneful fans on Facebook and Instagram. Click on the links and you’ll find instructions for joining on those pages. Our Beneful community is always buzzing about places to go and things to do with our favorite buddies — from play spots to dog-friendly restaurants and shops, basically all things “dog” you can imagine. 

We’re pet owners too, and take all concerns regarding our products seriously. We encourage our consumers to contact us directly so that we can better understand the facts involving a particular concern. To help us investigate, we need you to provide information regarding the situation, this includes UPC & manufacturing date code information, and we may ask for a sample of the product for physical examination. We may also ask for additional supporting documentation if available (i.e. a veterinarian report) or permission to speak with your veterinarian. We can be reached at 1-888-236-3385 or by visiting our Contact Us page.

No. All Purina products, including Beneful, are good for dogs and can be fed with complete confidence. Visit the Purina website for additional information.   From there, you can access all of Purina’s brand sites to understand the steps Purina takes to ensure the quality of their food. After all, Purina team members are dog owners and dog lovers too.

Yes. Beneful dog food is safe to feed and can be fed with confidence. Purina selects dog food ingredients for nutrition that helps your dog live his best life possible. Every product Purina produces passes through thousands of quality and safety checks before it’s ready for your dog’s bowl. Purina knows you want    the best for your dog and so does every team member at Purina. Visit the Purina website to learn more.

Yes. Beneful is good for dogs. Every mouthwatering recipe is made to meet your dog’s high hopes for taste, and your high expectations for complete and balanced nutrition. You can find more information on product labels or on the Beneful website.

No. There is not currently a recall of Beneful dog food. Beneful is made according to Purina’s quality control and safety protocols, which are unsurpassed in the pet food industry. For more information, visit the Purina News Center.

The ingredients in Beneful dog food vary by recipe. Every recipe is made with real meat, poultry or fish, accents of real vegetables or fruits, and no added sugar or artificial flavors. You can learn more on product labels or the Beneful website.

You can buy Beneful dog food at Walmart, Target and other mass merchants; Kroger and other grocery stores; dollar stores like Dollar General; and pet stores like PetSmart. Or buy online through Amazon.com and Chewy.com. For coupons visit the Purina website.

Beneful dog food is manufactured at facilities in the USA by Purina, a company committed to improving the lives of pets, every day. That’s why every day we strive to pass not only industry standards, but your standards, too. We work hard to earn your trust so you and your pet can live many happy, healthy years together. Learn more about Purina product quality by visiting the Purina website.

Beneful is owned by Nestlé Purina. Visit the Purina website to learn more about Purina’s brands.

At this time, we have no online coupon offers.