Beneful Dog Food Frequently Asked Questions


Find answers to some of your questions below or contact us any time. We’re always here to help.

What are the main changes to your existing recipes?

All of our Beneful dry dog food recipes are made with real, wholesome ingredients—including real beef, chicken, or salmon as the first ingredient. In addition to wholesome ingredients like high-quality proteins, whole grains and real fruit and vegetable accents, there’s also no added sugar, no artificial flavors and the great taste that dogs love.  


Beneful wet food is made with real lamb, beef, chicken, turkey or salmon as the second ingredient behind only water or broth. Our wet recipes now feature no artificial colors, flavors, or preservatives, while still having the delicious taste your dog is guaranteed to love. 


Additionally, we’ve expanded “no artificial preservatives” across our Originals Beef, Originals Chicken, Originals Salmon, Playful Life, IncrediBites Beef, IncrediBites Chicken, Healthy Weight and Healthy Puppy dry dog food recipes. 

Why did you change the formulas?

We’ve made these formulation changes to give pet owners like you more familiar, quality ingredients, while still retaining the great taste your dog is guaranteed to love. We will continue to make changes to our recipes in years to come as we look for innovative ways to exceed pet owners’ expectations and delight dogs.

My dog seems to love the combination of crunchy and tender kibble. How do you do that?

We want your dog to love eating a healthy meal, and dogs enjoy Beneful with its variety of textures — tender and crunchy. To keep our tender kibble pieces soft and chewy, we use USA-sourced natural glycerin, which is the same ingredient that is used in many human foods, like dried fruits and energy bars.

How does Purina ensure the quality of its products?

Purina’s quality control and safety protocols are the gold standard for the pet food industry and we hold ourselves to very strict standards. Beneful food is made in Purina-owned facilities across the United States with sourcing and processing that meets or exceeds FDA and AAFCO standards for pet food. In a typical 24-hour production, Purina conducts 30,000 quality checks involving ingredients, packaging, receiving, processing, and packing. We take these steps to ensure that our consumers and their pets have safe, quality products.

Where are your Beneful dog food products produced?

Beneful dog foods are produced in company-owned facilities in the United States in cities such as Flagstaff, Arizona; Fairburn, Georgia; and Davenport, Iowa. We have on-site quality assurance laboratories and staff in each of our manufacturing facilities to monitor our comprehensive food safety program and ensure product quality and safety.

Isn’t it true that dogs are carnivores and need meat-based products, not grains?

One common misconception is that dogs are carnivores. The reality is that even their wolf ancestors eat only 70 percent meat. Today’s dogs are omnivores, built to consume a more balanced diet — and that’s a good thing. Depending on the breed, dogs can live twice as long as wolves.

At Beneful, we believe that every dog deserves great nutrition to help support a long and happy life. That’s why we offer a wide variety of nutritious meals — all of which are formulated by expert pet nutritionists to be 100% complete and balanced for today’s adult dogs or puppies. For those pet owners looking to feed their dog a food without grains or glutens, we offer a delicious grain-free recipe. And for those owners and dogs looking for recipes starring real meat, we offer a full line of dry recipes featuring real beef, chicken, or salmon as the first ingredient, as well as a full line of wet recipes featuring real beef, lamb, chicken, turkey, or salmon.

Which Beneful brand dog food would be good for my dog?

Beneful offers a wide variety of dog food types and recipes to address dogs’ wide range of ingredient preferences, activity levels, life stages, and nutritional concerns. No matter which Beneful dog food recipe you choose, you can be certain it will be 100% complete and balanced for your adult dog or puppy; made with real, wholesome, and high-quality ingredients; and have a great taste that your dog is guaranteed to love.

Which Beneful dog foods have real meat as the first ingredient?

All of our dry dog food and soft dog food recipes are made with real beef, chicken or salmon as the first ingredient. Additionally, all of our wet recipes are made with real beef, lamb, chicken, turkey, or salmon.

How much should I feed my dog?

Feeding recommendations for adult dogs can vary, depending on the breed, activity, and metabolism of your dog. Every package of Beneful brand dog food will offer feeding guidelines for adult dogs or puppies.

Depending on your dog’s breed, activity, and metabolism, you may need to adjust the amount of food you are feeding in order to maintain an ideal body condition. Ideal body condition for a dog encompasses the following tenets:

  • animal is well proportioned
  • easily observable waist behind the ribcage
  • ribs that can be felt with a slight fat covering over them

Where can I buy Beneful dog food?

Purina Beneful brand dog food is available nationwide at grocery stores, pet stores, mass merchants, and most online retailers — including and

Does Beneful dog food offer coupons?

Our Beneful coupons are featured on our website, in our Facebook community, in magazines, in newspapers like the Sunday paper, in or on our packaging, and occasionally in stores.

How can I get in touch with a Beneful representative?

We gladly welcome calls and emails regarding our products and our community. We can be reached by phone at 1-888-236-3385 or by email through our Contact Us page. We also invite you to chat online with a live Beneful representative.

Is Beneful on social media? How can I join?

Yes, you can join the conversations with other Beneful fans on Facebook and Instagram. Click on the links and you’ll find instructions for joining on those pages. Our Beneful community is always buzzing about places to go and things to do with our favorite buddies — from play spots to dog-friendly restaurants and shops, basically all things “dog” you can imagine. 

What should I do if I want to report a product concern to Beneful?

We’re pet owners too, and take all concerns regarding our products seriously. We encourage our consumers to contact us directly so that we can better understand the facts involving a particular concern. To help us investigate, we need you to provide information regarding the situation, this includes UPC & manufacturing date code information, and we may ask for a sample of the product for physical examination. We may also ask for additional supporting documentation if available (i.e. a veterinarian report) or permission to speak with your veterinarian. We can be reached at 1-888-236-3385 or by visiting our Contact Us page.

What is the Beneful Great Taste, Great Nutrition Guarantee?

We want you and your dog to be 100% satisfied with your Beneful products. If for any reason you or your dog doesn’t love our dog food as much as we do, tell us why and we’ll refund your money. To get your money back, simply mail us a letter with all the information below within 60 days of the purchase date. Make sure you include:

  • your feedback on the product
  • the original receipt with the price circled
  • the "Best If Used By" date from packaging and the UPC
  • your name and address (no P.O. boxes please)

Mail everything to:

Satisfaction Guarantee
P.O. Box 2530
Largo, FL 33779

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