Beneful and Purple Leash logo

Beneful Purple Leash Project

woman hugging dog with purple collar


Hope is in Our Hands


At Beneful, we believe that pets and
their owners belong together.

That’s why we’re proud to contribute to Purina’s goal of donating more than $1 million to RedRover in support of the Purple Leash Project.

For many domestic violence victims,
staying with their pets can prove difficult...

woman petting dog with purple collar

1 in 3 women and 1 in 4 men
experience domestic abuse
in their lifetime.

woman with dog sitting on her lap

Nearly half of domestic
violence victims won’t leave
their homes because they can’t
bring their pets with them.

woman looking at dog in her lap with purple collar

As few as 10% of domestic
violence shelters in the U.S.
accept pets.

Purple Leash Project logo
woman kissing dog with purple leash

RedRover and Nestle Purina are working together to keep domestic violence victims and their pets together by making more pet-friendly shelters across America.