Beneful and Purple Leash logo
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Hope is in Our Hands


At Beneful, we believe that pets and
their owners belong together.

That’s why we’re proud to contribute to Purina’s goal of donating more than $1 million to RedRover in support of the Purple Leash Project.

For many domestic violence victims,
staying with their pets can prove difficult...

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1 in 3 women and 1 in 4 men
experience domestic abuse
in their lifetime.

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Nearly half of domestic
violence victims won’t leave
their homes because they can’t
bring their pets with them.

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As few as 10% of domestic
violence shelters in the U.S.
accept pets.

That’s why Beneful is donating $100,000 toward making
more domestic abuse shelters pet-friendly spaces.

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You Can Help!

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Save $2, We’ll Give $2

Register for our special edition coupon. For every redemption before 5/31/21, Beneful will donate $2 to RedRover in support of the Purple Leash Project, up to maximum donation of $10,000.

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Spread the Word

Spread the word about this important cause and invite your friends and family to join us in supporting the Purple Leash Project.

Purple Leash Project logo
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RedRover and Nestle Purina are working together to keep domestic violence victims and their pets together by making more pet-friendly shelters across America.