We start by imagining a world where pets thrive longer and even the most challenging health issues can be effectively managed through nutrition. Driven by this vision and an unwavering passion for pets, we apply our unrivaled scientific expertise in pet nutrition, physiology and behavior to make new discoveries and push boundaries, creating real nutritional solutions that make a profound difference. Our job is to imagine the impossible and unleash the power of nutrition to help all pets live better, longer lives.
This philosophy impacts the decisions we make and the beliefs that guide us each and every day. These beliefs are:
1. Excellent nutrition should be available to all dogs and cats.
We believe excellent nutrition should be available to all dogs and cats everywhere. That’s why we offer a wide range of products, which allows pet owners to choose a food that’s right for their pet. We want every pet owner to feel confident that their pet food meets or exceeds state and federal regulatory standards- but we also want every pet owner to feel confident they’ve made the right choice.
2. Nutrition starts with understanding nutrients, not just ingredients.
We believe nutrition starts with understanding nutrients, not just ingredients. The best ingredients are the ones that work with others to enhance one another’s performance. A smarter nutrient blend is going to be more digestible and effective for a pet than a single ingredient. That’s why we don’t formulate our pet food on an ingredient by ingredient basis, but instead measure how different formulations effect a pet’s overall health.
3. Innovation should be pursued relentlessly, always focusing on the pet’s nutritional needs, safety and well-being.
We believe innovation should be pursued relentlessly, always focusing on the pet’s nutritional needs, safety and well-being. That’s why we have our Pet Care Center, where our feeding studies help to develop a better understanding of the natural preferences, nutritional needs and behaviors of dogs and cats. Our trained and caring staff treat our dogs and cats with respect and affection, because we’re pet owners too.
4. Feeding experiences should be enjoyable, all the while delivering optimal nutrition.
We believe feeding experiences should be enjoyable, all the while delivering optimal nutrition. That’s why each pet food we make meets federal (FDA) and state regulatory standards before it gets anywhere near your pet’s bowl. At Purina, we see industry standards as just a starting place. Not only do all of our products meet these standards- but also most of them go beyond them, voluntarily following the Association of American Feed Control Officials’ (AAFCO) guidelines, which encourage pet food companies to conduct feeding trials to ensure their foods result in positive outcomes for pets. We do all of this to provide optimal nourishment for pets.
5. Nutritional needs of pets are unique.
We believe nutritional needs of pets are unique. That’s why we have become a global leader in pet nutrition. We don’t want to follow the industry, we want to push it forward, so we study what drives pet obesity to the effects of trends and discoveries in human nutrition. The work we undertake is all part of our mission to enrich the lives of pets and to enable them to live long, healthier lives.
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