Pro Plan Bright Mind logo

BRIGHT MIND ADULT 7+

Bright Mind Hero
What If Your Older Dog Didn’t Have To Act His Age?

Our experts have been studying aging and the effect of nutrition since 2003.
This research led to the remarkable discovery that nutrition can indeed make a difference.

HOW IT WORKS

Explore the science and discover the breakthrough nutrition
behind Purina Pro Plan Bright Mind Adult 7+ formulas.

SHOP BRIGHT MIND ADULT 7+ FORMULAS
View
Add
Compare
  • Chicken is the #1 ingredient
  • Enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+, with visible results within 30 days
  • Contains a blend of brain-supporting nutrients for cognitive health: arginine, DHA
Add
Compare
  • Chicken is the #1 ingredient
  • Enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+ within 30 days
  • Contains a blend of brain-supporting nutrients for cognitive health: arginine, DHA & EPA, antioxidant
Add
Compare
Chicken is the #1 ingredient. Also with DHA & EPA, Antioxidants, B Vitamins, and Arginine to Support a Dog’s Cognitive Health Throughout Adulthood. Optimal Levels of Protein and Fat Help Dogs Maintain an Ideal Body Condition.
Add
Compare
  • Turkey is the #1 ingredient
  • Enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+ within 30 days
  • Includes a blend of brain-supporting nutrients for cognitive health
  • EPA, an omega-3 fatty acid,
Add
Compare
  • Enhanced Botanical Oils Shown to Promote Alertness and Mental Sharpness in Dogs 7+ Within 30 Days
  • Made with Real Turkey
  • 100% Complete and Balanced Nutrition for Dogs Age 7 and Older
Add
Compare
  • Enhanced Botanical Oils Shown to Promote Alertness and Mental Sharpness in Dogs 7+ Within 30 Days
  • Made with Real Beef
  • 100% Complete and Balanced Nutrition for Dogs Age 7 and Older
Add
Compare
  • Chicken is the #1 ingredient
  • Enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+, with visible results within 30 days
  • Contains a blend of brain-supporting nutrients for cognitive health: arginine, DHA
    Compare
    Limit of 3 Products Reached.
    THE BREAKTHROUGH BEHIND THE BOWL
    Proplan Bright Mind Icon 1
    WE'RE DEDICATED TO FINDING WAYS TO PROMOTE HEALTHY AGING IN DOGS.

    Maybe your dog is interacting with you less. Or has lower engagement in daily activities. These are just some of the signs your dog may be aging. And like you, we’ve wondered why?

     

    For the more than a decade we’ve studied aging in pets and asked, “what if nutrition could positively impact a dog’s cognitive health?” And we made a remarkable discovery: it can.

    Pro Plan Bright Mind Icon 2
    OUR RESEARCH LED TO A POWERFUL BREAKTHROUGH

    There is a reason your dog may be experiencing these age-related changes. Around age 7, the glucose metabolism in a dog’s brain begins to change – affecting things like memory, learning or decision making.

     

    We discovered that enhanced botanical oils can be used as an additional energy source for a dog’s brain, helping him think more like he did when he was younger.

    Pro Plan Bright Mind Icon 3
    WE SAW AMAZING RESULTS

    Lady used to be the queen of playing soccer. As she got older, though, things changed. But after 30 days of eating Bright Mind Adult 7+, Lady was interested in learning new things and excited to play soccer again.

    "The difference has been incredible."

    -Ray, owner of Lady
     

    Pro Plan Bright Mind Icon 4
    BUT WE DIDN'T STOP THERE

    Cognitive health is important to dogs of all ages, so we kept digging. And we made another exciting discovery:  a blend of key nutrients can support the cognitive health in adult dogs.

    Pro Plan Bright Mind Icon 5
    AND THE POSSIBILITIES ARE ENDLESS

    Our experts are continuing to study the connection between the brain and nutrition and the next big breakthrough could just be a discovery away. We’re excited to see how this cutting-edge research might be able to change the lives of dogs and their owners.

    Pro Plan Bright Mind Icon 6
    OUR INNOVATIVE FORMULAS

    Our breakthrough Bright Mind nutrition is available in a variety of formulas. Scroll down the page to learn more. 

    FUEL YOUR DOG’S MIND

    From less interaction with you, to less interest in daily activities, there are many signs your dog may be aging. But what if your older dog didn’t have to act his age?
    Our experts have been studying aging and the effect of nutrition since 2003. This research led to the remarkable discovery that nutrition can indeed make a difference.

    THE JOURNEY TO BRIGHT MIND
    Pro Plan Bright Mind - The Insight CTA
    THE INSIGHT

    Around age 7, the glucose metabolism in a dog's brain begins to change, which can affect memory, learning, awareness or decision-making.

    Pro Plan Bright Minds - THE DISCOVERY CTA
    THE DISCOVERY

    Purina discovered enhanced botanical oils can be used as an additional energy source for the brain in dogs age 7+.

    Pro Plan Bright Mind - THE RESULTS CTA
    THE RESULTS

    When added to the daily diet of dogs 7 and older, the enhanced botanical oils promoted memory, attention and trainability.

    Pro Plan Bright Mind - Promoted CTA
    PROMOTED
    • Memory
    • Attention
    • Trainability
    Pro Plan Bright Mind - DIFFERENCES YOU MAY SEE CTA
    DIFFERENCES YOU MAY SEE
    • Interaction with you
    • Interest in playing
    • Ability to adapt and cope with change
    PURINA ALSO DISCOVERED

    A proprietary blend of brain-supporting nutrients for cognitive health.
    *available in dry formulas only

    Pro Plan Bright Mind - Rich In Arginine CTA
    RICH IN ARGININE

    An essential amino acid.

    Pro Plan Bright Mind - DHA & EPA CTA
    DHA & EPA

    From fish oil.

    Pro Plan Bright Mind - RICH IN ANTIOXIDANTS CTA
    RICH IN ANTIOXIDANTS

    Including vitamins E & C.

    Pro Plan Brightmind - B VITAMINS CTA
    B VITAMINS

    Including folic acid and pyridoxine (B6).

    Pro Plan Bright Mind - THE BENEFIT  CTA
    THE BENEFIT

    When fed daily, will support a dog's cognitive health.

    Pro Plan Dog Smarts Podcast
    THE CANINE COGNITION PODCAST

    Hosted by canine cognition expert, Dr. Brian Hare, takes a peek into the inner workings of a dog’s brain through the lens of human cognition.

     

    Pro Plan Senior Dog Food comparison chart
    SENIOR DOG FOOD COMPARISON CHART

    Dogs have different nutritional needs beginning around age 7. Does your dog's food support them?

     

    Pro Plan Bright Mind Testimonial - Princess
    Princess, Age 14

    "We've noticed a huge difference... she's
    more alert and back to her old self."

    -Mike S.

     

    FIND OUT IF BRIGHT MIND® IS RIGHT FOR YOUR DOG

    Pro Plan Bright Mind MyPlan hero

    Get our expert recommendation for the right dry
    formula to meet your dog's nutritional needs.

    MONEY BACK, GUARANTEED.

    We guarantee outstanding quality and taste. If for any reason you're not satisfied, simply let us know why. Include the information in the "BEST IF USED BY" date box and the weight circle. Send within 60 days of date on receipt along with your original purchase receipt with the price circled, a brief explanation of why you were dissatisfied with the product, and your name and street address (P.O. Box not accepted) to:

    Mail to: Pro Plan Satisfaction Guarantee
    Office of Consumer Affairs
    P.O. Box 2530
    Largo, FL 33779