Pro Plan
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Find Your Pet's Formula

At Purina Pro Plan, our goal is to make your pet’s best life possible through the power of nutrition. That’s why we’re proud to offer a full spectrum of performance and specialized nutrition formulas to meet the unique traits and preferences of pets like yours. Simply answer a few questions about your pet to get our expert recommendation on the right Pro Plan formula for them.

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How Does My Plan Work?

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Answer A Few Questions

Tell us about the qualities that make your cat or dog unique. Answer quick and easy questions about his or her activity level, age, preferences, and health needs. The more you share, the more tailored their recommendation will be.

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Get Your Customized Plan

Based on your answers, our experts will recommend the best Purina Pro Plan formula for your cat or dog. Plus, you’ll get a personalized feeding guide tailored to your pet, so you know exactly what – and how much – to feed them for optimal results.

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Put Your Plan Into Action

In addition to your recommendation and feeding guide, you’ll also get tips on how to transition your cat or dog from their current food to their new Pro Plan formula.

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Find The Right Pro Plan Formula

Tell us about your pet’s unique traits and preferences, and we’ll provide an expert recommendation on the right Pro Plan formula for them.

Why Purina Pro Plan?

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Quality Nutrition

Every ingredient is carefully chosen for a specific purpose. And optimal protein-to-fat ratio tailored to each dry formula helps pets maintain their ideal body condition.

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Backed By Science

Our nutrition is backed by 400+ Purina scientists, including nutritionists, behaviorists, and veterinarians and 85+ years of Purina innovation.

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Always Advancing

We’re the first dry dog food brand to use, and be founded on the idea of, real meat as the #1 ingredient. And our pioneering approach has inspired a full spectrum of performance and specialized nutrition formulas.

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Take The LiveClear Challenge

Don’t let the major allergen in cat hair and dander hold you back. Take The LiveClear Challenge and discover the freedom you – and your cat – could have by this time next month. Start today and get $8 back on your first bag.