Pro Plan Frequently Asked Questions
Pet Food Ingredients
Every ingredient in Pro Plan formulas serves a specific purpose. Every dry Pro Plan formula (except dry cat UTH) starts with real meat, poultry, or fish as the first ingredient followed by the addition of healthy grains, vitamins and minerals to provide pets with 100% of the nutrition they need to thrive. Every bowl of Pro Plan contains 100% of a dog’s or cat’s nutritional requirements for their specific life-stage and unique needs. Learn more about ingredients on package label or on the Pro Plan product pages.
Purina Pro Plan offers both grain-free wet dog food formulas and grain-free dry and wet cat food formulas that provide science-based nutrition and high-quality ingredients. While Pro Plan has no grain-free dry dog formulas, it does offer some no corn, wheat, or soy formulas. To find the right Purina Pro Plan formula for your pet, use the Pro Plan MyPlan tool.
No, select dry Pro Plan formulas contain probiotics. Look for the guaranteed live probiotics burst and/or language on the packaging to ensure you’re choosing a formula that contains probiotics.
Yes, Purina Pro Plan cat foods always contain taurine. This important amino acid is essential for the proper functioning of a cat’s vision, heart muscle, digestive and reproductive system. To find the right Pro Plan formula for your cat, use our MyPlan tool.
An ingredient realignment or minor shift of ingredients means that the order of the ingredients has changed. For example, if salmon meal was the 9th ingredient in a previous formula, in the reformulated product it might now be the 8th ingredient.
Nutrition & Health
Yes, Purina Pro Plan is good for dogs and cats. Backed by 500+ Purina scientists, including nutritionists, behaviorists, and veterinarians, Pro Plan dog food and Pro Plan cat food formulas offer advanced nutrition and the highest quality ingredients to nourish your pet’s best life. Pro Plan is recommended by veterinarians. To find the right Pro Plan formula for your dog or cat and a custom feeding guide, use the Pro Plan MyPlan tool.
The probiotics in select dry Purina Pro Plan formulas can exert a positive impact on digestive health by balancing the levels of bacteria in your pet’s intestines. These probiotics can also help support immune health. Learn more about the Pro Plan probiotic pet food formulas.
Purina has been studying probiotics and pet nutrition for decades. Most probiotics cannot survive different variables such as temperature.
We carefully chose a probiotic that is robust and stable enough to survive our pet food manufacturing process, transportation and storage.
The probiotic we chose is safe for both dogs and cats, delivering a positive benefit for your pet. Learn more about the Pro Plan probiotic pet food formulas.
Probiotics are live microorganisms that, when consumed in adequate amounts, have a health benefit to the pet.
Prebiotics are dietary fibers that serve as a food source for probiotics.
Select Pro Plan dry formulas contain both probiotics and natural prebiotic fiber to support digestive health. Learn more about the Pro Plan probiotic pet food formulas and where to buy these products.
Different probiotic strains can have different health benefits in your pet.
The probiotic in select Pro Plan dry pet food helps maintain digestive health in healthy dogs and cats.
FortiFlora is a Purina Pro Plan Veterinary probiotic supplement. It contains a different probiotic strain, proven to promote normal intestinal microflora. FortiFlora is used for the dietary management of cats and dogs with diarrhea. It also promotes a healthy immune system.
If you have any concerns or questions, consult your veterinarian. Your vet can help you choose the right diet and probiotic approach for the specific condition of your pet.
Purina Pro Plan LiveClear Dry Cat Food was evaluated by scientists at the labs of the Good Housekeeping Institute. These independent experts reviewed the LiveClear product for effectiveness. They also reviewed the packaging and marketing for truth and accuracy. The Good Housekeeping Seal is not only prestigious, it also comes with a 2-year limited warranty from Good Housekeeping to back it up.
If any product that bears the Good Housekeeping limited Seal proves to be defective within two years from the date it was first sold to a consumer by an authorized retailer, Good Housekeeping will refund the purchase price (up to $2,000) or, at Good Housekeeping's sole discretion, replace the product."
All cats, regardless of gender or breed, carry allergens in their saliva. When cats groom themselves, they spread the saliva onto their hair & dander. As the cat sheds, the allergen on the hair and dander is dispersed throughout the home. When cats eat LiveClear, the key ingredient binds to the Fel d 1 allergen in cat saliva and neutralizes it — simply, and safely.
Yes, your cat will continue to produce Fel d 1 while eating Pro Plan LiveClear. The key ingredient in LiveClear simply neutralizes the Fel d 1 allergen in cats' saliva. This is a safe, feline-friendly approach and does not interfere with Fel d 1 production or the cat’s overall physiology.
Pro Plan LiveClear doesn’t affect your cat’s overall physiology. In fact, your cat will continue to produce allergens and shed as normal. The key ingredient in LiveClear, a specific protein found in eggs, simply binds to the Fel d 1 allergen in cats’ saliva and neutralizes it, safely.
Pro Plan LiveClear currently comes in one kitten formula, five adult cat formulas and one senior cat formula. Read more about Pro Plan LiveClear allergen reducing cat foods or follow the below links to each of those products.
- LiveClear Kitten Chicken & Rice Formula
- LiveClear Adult Chicken & Rice Formula
- LiveClear Adult Salmon & Rice Formula
- LiveClear Adult Sensitive Skin & Stomach Formula
- LiveClear Adult Indoor Formula Turkey & Rice
- LiveClear Adult Weight Management Formula Chicken & Rice
- LiveClear Adult 7+ Prime Plus Longer Life Formula Chicken & Rice
In order to ensure the best product performance it is recommended that you store LiveClear in a cool, dry place.
To determine how much Pro Plan LiveClear to feed your cat, simply follow the feeding directions on the package that corresponds to the size of your cat.
If you stop feeding Pro Plan LiveClear to your cat, the allergen-reduction effect will stop.
We suggest you review the feeding recommendations on your Pro Plan dog or cat food as some may have changed due to minor differences in caloric content. For more precision, different levels of activity should be taken into consideration. These new feeding guidelines are clearly shown on the Pro Plan packaging. Use our product selector tool to help you choose the right product for your dog or cat. If you have any questions, please contact Purina’s Consumer Care Line at 800-776-7526.
Purina Pro Plan is manufactured at facilities in the USA by Purina, a company committed to improving the lives of pets every day. That’s why every day we strive to pass not only industry standards, but your standards, too. We work hard to earn your trust so you and your pet can live many happy, healthy years together. Learn more about Purina product quality.
Purina Pro Plan and Purina ONE are both science-based pet food brands offering super premium nutrition. Pro Plan offers a broader range of formulas—more than 160 formulas, compared to 50-plus formulas for Purina ONE. The extensive array of Pro Plan formulas provides more specific breed size and special need choices. For example, while Purina ONE offers two Large Breed dry dog formulas, Purina Pro Plan offers eight Large Breed dry dog formulas including Puppy, Adult 7+ Bright Mind, Adult Weight Management, and Sensitive Skin & Stomach options. Pro Plan dry dog food & dry cat food formulas typically feature higher levels of key nutrients, such as antioxidant vitamins, glucosamine, and fatty acids. Additionally, a larger number of Pro Plan dry formulas are fortified with live probiotics for digestive and immune health. Pro Plan formulas are premium-priced compared to Purina ONE but typically require lower feeding amounts. Lastly, Pro Plan is exclusively sold at pet specialty retailers and online, whereas Purina ONE is broadly distributed across all retail channels.