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Tidy’s Naturally Strong packaging

100% Natural 100% Powerful

Finally, a natural cat litter that has outstanding odor-fighting abilities! Naturally Strong is always made from simple ingredients for powerful results. It contains everything you need—and nothing you don’t.

Tidy Cats Naturally strong features

The Litter Lowdown

It’s 100% natural! It’s 100% strong! It’s the best of both worlds! Check out why Tidy’s so excited about this innovation (and why you should be, too).

Shop UnscentedShop Clean Lemongrass

Naturally Powered Odor Control

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Activated Charcoal

Activated charcoal in Naturally Strong Unscented acts as a molecule magnet, pulling in odor from the air both in AND around your litter box, and fighting odor on contact

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Pure Plant Extracts

Derived from pure plant extracts, the light scent in Naturally Strong Clean Lemongrass keeps odors controlled without overpowering your nose, or your home. 

Naturally strong cat litter products

Reuse & Recycle

Tidy’s Naturally Strong packaging is environmentally friendly. The jug is made with 50% post-consumer recycled plastic: each jug incorporates everyday consumer material that otherwise would’ve been thrown out. Plus it's recyclable (just be sure that the lid is twisted on tightly before recycling).