100% NATURAL, 100% POWERFUL

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Finally, a natural cat litter that has supernatural odor-fighting abilities! With activated charcoal, Naturally Strong is made from simple ingredients for powerful results. It contains everything you need—and nothing you don’t.

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THE LITTER LOWDOWN

It’s 100% natural! It’s 100% strong! It’s the best of both worlds! Check out why Tidy’s so excited about this innovation (and why you should be, too).

THE NATURAL POWER OF ACTIVATED CHARCOAL

FUN FACT: Activated charcoal controls odors better than baking soda by volume—but that’s just one way charcoal is charCOOL.

(Sorry, Tidy just had to.) 

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Activated charcoal is a maze of hallways and crevices, providing surface area for odor molecules to bind to, trapping them inside.

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In fact, the activated charcoal included in each 35 lb. package has the surface area of 55 football fields—so odor can take a (hut, hut) hike!

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You could even call it a molecule magnet, as the activated charcoal works nonstop to pull odors from the air both in AND around your litter box.

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REUSE & RECYCLE

Naturally Strong is environmentally friendly—from formula all the way to packaging! The box? Simply remove the handles before dropping into your recycling bin. The jug? It, too, is recyclable! Made with 50% post-consumer recycled plastic, each jug incorporates everyday consumer material that otherwise would’ve been thrown out. (Just be sure that the lid is twisted tight onto the jug before recycling.)

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NATURALLY SOURCED JUST FOR YOU

Tidy is proud to say that our Naturally Strong box is certified to Sustainable Forestry Initiative® standards. Tidy sources from suppliers who have earned this certification by meeting rigorous standards, so it’s more than just a label—it represents our commitment to sustainability initiatives around the world.