100% NATURAL 100% POWERFUL

Naturally Strong Product Family

Finally, a natural cat litter that has outstanding odor-fighting abilities! Naturally Strong is always made from simple ingredients for powerful results. It contains everything you need—and nothing you don’t. 

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THE LITTER LOWDOWN

It’s 100% natural! It’s 100% strong! It’s the best of both worlds! Check out why Tidy’s so excited about this innovation (and why you should be, too).

NATURALLY POWERED ODOR CONTROL
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Activated charcoal in Naturally Strong Unscented acts as a molecule magnet, pulling in odor from the air both in AND around your litter box, and fighting odor on contact

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Derived from pure plant extracts, the light scent in Naturally Strong Clean Lemongrass keeps odors controlled without overpowering your nose, or your home. 

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REUSE & RECYCLE

Tidy’s Naturally Strong packaging is environmentally friendly. The box? Simply remove the handles before dropping into your recycling bin. The jug? It, too, is recyclable! Made with 50% post-consumer recycled plastic, each jug incorporates everyday consumer material that otherwise would’ve been thrown out.

(Just be sure that the lid is twisted tightly onto the jug before recycling.)

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NATURALLY SOURCED JUST FOR YOU

Tidy is proud to say that our Naturally Strong box is certified to Sustainable Forestry Initiative® standards. Tidy sources from suppliers who have earned this certification by meeting rigorous standards, so it’s more than just a label—it represents our commitment to sustainability initiatives around the world.