woman in a purple shirt petting a cat and a dog
Purple Leash Project Logo

The Purple Leash Project

Purina helps create safe spaces for domestic abuse survivors and their pets through the Purple Leash Project.

For help, call the Domestic Violence Hotline 24/7 at 1-800-799-7233 (SAFE) or visitTHEHOTLINE.ORGOpen in new window
men working toss bricks

Purina Employees Helping to Break Down Barriers for Abuse Survivors & Pets

Currently, less than 20 percent of domestic violence shelters accept pets. Through the Purple Leash Project, we’re helping to create more pet-friendly shelters. We’re committing not just funds, but also our hearts and hands, working on-site to renovate shelters so they can welcome pets. Purina team members are committing their time and energy to help break down the barriers, transforming shelters so survivors and pets can escape, and stay, together.

Sarah Hyland accepts award

Inaugural Courageous Award Recipient

Sarah Hyland was awarded the inaugural Courage Award presented by Purina at Variety Power of Women Los Angeles in 2024. 

woman and dog playing

About the Purple Leash Project

The Purple Leash Project was born out of the Purina mission to bring and keep pets and people together and the RedRover® mission to bring people and their pets from crisis to care. 

man and dog playing

Get Involved

If you’re interested in helping domestic abuse survivors and their pets in your own community, you can find ways to get involved here. 

purple leash project retail partner package shots

Our Retail Partners

 Thanks to our retail partners, who are helping us make a difference in the lives of domestic violence survivors and their pets.