The Purple Leash Project
Purina helps create safe spaces for domestic abuse survivors and their pets through the Purple Leash Project.
Purina Employees Helping to Break Down Barriers for Abuse Survivors & Pets
Currently, less than 20 percent of domestic violence shelters accept pets. Through the Purple Leash Project, we’re helping to create more pet-friendly shelters. We’re committing not just funds, but also our hearts and hands, working on-site to renovate shelters so they can welcome pets. Purina team members are committing their time and energy to help break down the barriers, transforming shelters so survivors and pets can escape, and stay, together.
Inaugural Courageous Award Recipient
Sarah Hyland was awarded the inaugural Courage Award presented by Purina at Variety Power of Women Los Angeles in 2024.
About the Purple Leash Project
The Purple Leash Project was born out of the Purina mission to bring and keep pets and people together and the RedRover® mission to bring people and their pets from crisis to care.
Get Involved
If you’re interested in helping domestic abuse survivors and their pets in your own community, you can find ways to get involved here.
Donate to the Purple Leash Project
Your donation to RedRover will help the Purple Leash Project assist domestic violence shelters on their journey to welcome family pets by funding pet-friendly renovations. From 1/1/2025 through 12/31/2025, for every donation made to RedRover in support of the Purple Leash Project, Purina will match 100% of the donations, up to $500,000. Plus, when you commit to a monthly donation of $5 or more, or a one-time donation of $60 or more, RedRover will send you a special-edition purple leash or cat collar as a thanks for your support.
We’re grateful to our partners and fellow pet lovers for the donations they’ve encouraged and contributed that help people and their pets get to safety together.
Our Retail Partners
Thanks to our retail partners who are helping us make a difference in the lives of domestic violence survivors and their pets.