October is Domestic Violence Awareness Month

Nearly half of all domestic abuse victims delay leaving because they don’t want
to leave their pet behind, yet as few as 10% of domestic violence shelters accept pets.
The Purple Leash Project is working to change that.

Beyond Project Blossom logo



Discover what pollinators make possible for people, pets and planet – and how you can take simple but meaningful actions to protect them.

One of every three bites of food is made possible by pollinators.


Pollinators are important. They’re the bees, butterflies and moths that help grow the pumpkins, apples and cranberries in our dog and cat food recipes. And they need our help, because their population is on the decline. That’s why we created Project Blossom – to enlist the help of people and pets to protect pollinators and ultimately, our planet.

Our Partner for Pollinators

We believe in The Nature Conservancy and its mission to support a healthy planet to protect pollinators. From small-scale projects like planting wildflower mixes to large-scale ones like managing large prairie habitats, The Nature Conservancy plays a critical role in sustaining pollinator communities.

That’s why Beyond is contributing $100,000 to The Nature Conservancy—a first step in doing our part to help protect the pollinators so important to the planet we all share with the pets we all love.

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With actions big and small, you can help protect pollinators and sustain our natural food supply.


Pollinators are fascinating, and there’s so much to learn about what they do for our ecosystem.

  • Visit The Nature Conservancy for more facts and figures.
  • Visit your local library or botanical garden to learn about native plants in your area.

One of the many ways you can help pollinators is by making a monetary contribution to their cause. 


- Donate to The Nature Conservancy.


An easy way to spread pollinator awareness is to create a conversation on social media.


- Share the Project Blossom website with friends and family.


Find simple ways to exercise your green thumb with pollinator-friendly plants and garden activities.


- Plant a window box.

- Plant a pollinator garden.

- Plant a flower or shrub that’s native to your region.


Take on a small project that can help sustain pollinator communities in your own backyard.


- Build a bee house.

- Build a bat house.

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Share Your Actions with #ProjectBlossom

We’re so inspired by all the ways our community is rallying to support the pollinators in their own backyards.
Share how you’re taking action for pollinators using #ProjectBlossom and you could be featured on our social channels!

Native Bumble Bee on Pink Flower

@belindabamboo celebrates Earth Day every day for pollinators!

Photo Credit: @ belindabamboo

Small DIY Insect Hotel

@musialge placed a DIY insect hotel in her vegetable garden to help pollinators thrive in her corner of the world.

Photo Credit: @musialge

Project Blossom I support Pollinators Shirt

Busy little bees from @butterflyhousestl delivered #ProjectBlossom shirts with pollinator-friendly plants after their online sale.

Photo Credit: @butterflyhousestl

Our Future Flies with Pollinators Info-graphic

@thegreenprune is learning more about pollinators for #ProjectBlossom

Photo Credit: @thegreenprune

Video of Native Pollinator plant garden

@frogsandgrubs is showing off her native plant garden, ready for pollinators!

Photo Credit: @frogsandgrubs

Joe at Monarch waystation

Joe from the Beyond Team planted pollinator plants in his yard and in his neighborhood garden.

Photo: Joe, Beyond Team

Sarah Pollinator Plants

Plants for pollinators are growing in Sarah’s yard!

Photo Credit: Sarah, Purina Team

Amanda Pollinator Garden Milkweed

Coming Soon to Amanda’s Pollinator Garden:  Pink flowers and lots of milkweed loving butterflies!

Photo Credit: Amanda, Beyond Team

Amanda Pollinator Garden Zizia

“Swallowtail butterflies will love the Zizia this summer!” – Amanda

Photo Credit: Amanda, Beyond Team

Amanda Pollinator garden Bluestars

“Butterflies and hummingbirds can’t resist Bluestars” – Amanda

Photo Credit: Amanda, Beyond Team

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From January 1, 2020 to December 31, 2020, Beyond is contributing $100,000 to support The Nature Conservancy. No purchase is necessary to participate in the Project Blossom initiative. The mission of The Nature Conservancy is to conserve the land and waters on which all life depends. More information about the Conservancy is available by mail at 4242 N. Fairfax Drive, Arlington, Virginia 22203, by phone at (800) 628-6860 or at www.nature.org