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Purina Pro Plan Pet Food & Nutrition

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Advanced Nutrition For Dogs

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Advanced Nutrition For Cats

Michael Phelps with his dog eating Pro Plan dog food, with a banner overlay that says “Fueled by Purina Pro Plan”.

Fueled By Pro Plan

Everyone is fueled by something. Whether it’s an inner drive or the ambition to win, Pro Plan knows that the most advanced nutrition is critical to helping achieve your goals. That’s why we’ve teamed up with world-champion swimmer Michael Phelps and a team of pros to share stories of how their active dogs push them to be better and the nutrition that makes it all possible. 

From July 1 to October 31, each view will trigger a $1 donation (up to $150,000) to Athletes for Animals. 


Take The LiveClear Challenge

Don’t let cat allergens hold you back. Purina Pro Plan LiveClear is a revolutionary cat food shown to reduce the major allergen in cat hair and dander by an average of 47% starting in the third week of daily feeding. Take The LiveClear Challenge and discover the freedom you – and your cat –could have by this time next month. Start today and get $8 back on your first bag.

The dog runs on the water

Fuel Your Dog’s Active Lifestyle

Whether you’re doing canine sports, competing out in the field, or simply running with your dog, you need fine-tuned nutrition to fuel your active lifestyle together. Help your performance canine excel with a leader in active dog food brands — Pro Plan Sport.

Dog and products Calm

Promote Calm Behavior

Are you concerned about your dog's mental health? Pro Plan Calm & Balanced formulas offer outstanding daily nutrition with omega-3 fatty acids at optimized levels shown to promote calm behavior in as little as 12 weeks.

A dog looking up in a field

Specialized Nutrition For Sensitive Systems

Purina Pro Plan Sensitive Skin & Stomach formulas offer the gentle nutrition dogs need to support healthy skin, a radiant coat, and overall health at every stage of life. Explore our variety of new Sensitive Skin & Stomach formulas and discover outstanding options for your puppy, adult, or senior dog.

Powerful Results For Pets

pro plan dog food
Safe, Tested And Proven Diet: 5 out of 5 starsSince transitioning to Pro Plan Sensitive Skin & Stomach Salmon & Rice, my dogs are at a beautiful weight, have amazingly soft and shiny coats (they literally glisten!). It’s so comforting to know I’m feeding a safe, tested and proven diet to my pups!
— Gracie80
Pro Plan Adult Complete Essentials Shredded Blend Chicken & Rice Formula
Overall Health Is Amazing On Pro Plan: 5 out of 5 starsMy cat’s overall health is amazing on Pro Plan. Such a great food, and it helped his digestion issues. His coat is so shiny, teeth look great and it helps his breath. He’s got more muscle than fat, and overall just looks great.
— Eleanorsavannah

Partners In Excellence

Pro Plan is proud to support opportunities to showcase and celebrate the greatness in dogs.

westminster dog show

The Westminster Dog Show

Every year, top dogs from across the nation come to New York City to compete in The Westminster Kennel Club Dog Show, presented by Purina Pro Plan. See why we’re proud to support this event and fuel many of its champions.

incredible dog show

Incredible Dog Challenge

For more than 20 years, Purina Pro Plan has showcased the awe-inspiring abilities of canine athletes as they compete in exciting events like dock diving, flying disc, agility and more.

ducks unlimited

Leaders In Conservation

Purina Pro Plan is the official performance dog food of Ducks Unlimited, the world’s largest and most effective private, nonprofit, waterfowl and wetlands conservation organization. Learn how both organizations are working together to ensure food for people, and high-quality ingredients for pets, are available now and for future generations.

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