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SEE THE NEXT GENERATION OF PRO PLAN PACKAGE DESIGN

Discover how to find your cat's favorite dry and wet formulas by using our streamlined package design.

TAKE A CLOSER LOOK AT OUR DRY PACKAGE DESIGN

Our streamlined packaging design makes it easier than ever to find your cat's favorite formula.

Pro Plan package no corn, wheat or soy
No Corn, Wheat or Soy

If you prefer a formula that is grain free or made without corn, wheat or soy for your cat, look for this gold bar above the formula name.
Purina Pro Plan Package Probiotics
Probiotics

Formulas with this icon are fortified with guaranteed live probiotics to support digestive and immune health.
Pro Plan package key benefit
Key Benefit

This icon indicates the primary feature or benefit of each specific formula.
Pro Plan package formula specific benefits
Formula-Specific Benefits

Each formula contains specific benefits that help support a cat's unique needs and preferences. These benefits are showcased here.

DIVE INTO OUR WET PACKAGE DESIGN

Discover the simplified design of our updated wet formula packaging.

Pro Plan wet cat food package formula name
Formula Name

Streamlined and simplified formula names are consistently located here on the package.
Pro Plan wet cat food package protein
Protein

This color-coded bar allows you to simply identify formulas that feature your cat's preferred protein sources.
Pro Plan wet cat food package form
Form

This intuitive icon system makes finding a formula in your cat's favorite form easy. And if the formula is free of grains, it will be indicated here.
Pro Plan wet cat food package key benefit
Key Benefit

The specific benefit that helps support your cat's unique needs is located here.
MyPlan get your customized plan

FIND THE RIGHT FORMULA FOR YOUR PET.

Answer a few short questions about your pet and Pro Plan will give you an expert food recommendation and personalized feeding guide — completely free!

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From pet nutrition guidance to special offers, get the tools you need to help your pet be his or her best.

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