Discover how to find your dog's favorite dry and wet formulas by using our streamlined package design.
Our streamlined packaging design makes it easier than ever to find your dog's favorite formula.
You may prefer a formula without corn, wheat or soy for your dog. Formulas without these ingredients will have this information in a gold bar above the formula name.
Formulas with this icon are fortified with guaranteed live probiotics to support digestive and immune health.
This icon indicates the primary feature or benefit of each specific formula.
Each formula contains specific benefits that help support a dog’s unique needs and preferences. These benefits are showcased here.
Discover the simplified design of our updated wet formula packaging.
Streamlined and simplified formula names are consistently located on the package.
This color-coded bar allows you to simply identify formulas that feature your dog's preferred protein sources.
An intuitive icon system makes finding a formula in your dog's favorite form quick and easy.
Easily identify if a formula fits your dog's life stage.
Search by formula name or UPC, or filter by category,
to see how your pet’s formula has evolved.
Tender chunks in gravy made with real chicken for a taste dogs love. High in protein to maintain lean muscle. Proudly manufactured at Purina owned US facilities with no artificial colors, flavors or preservatives.
Tender chunks in gravy made with real beef for a taste dogs love. High in protein to maintain lean muscle. Proudly manufactured at Purina owned US facilities with no artificial colors, flavors or preservatives.
Purina Pro Plan large breed dry puppy food with beef and rice offers nutrition for the brain and vision development of puppies. Try this probiotic puppy food today.
Senior wet formula specially formulated to meet the needs of dogs age 7+. High in protein to maintain lean muscle. And made with real beef for a taste dogs love.
Purina Pro Plan sensitive skin and stomach dry dog food with turkey and oatmeal is specially formulated for adult dogs with sensitive systems. Try this probiotic dog food today.
Purina Pro Plan sensitive skin and stomach large breed dog food with probiotics is formulated for puppies with sensitive systems. Try this tasty food, made with salmon and rice.
Innovative dry formula that promotes alertness and mental sharpness in senior dogs. Made with brain-supporting nutrients that contain a proprietary blend of DHA & EPA, antioxidants, B vitamins and arginine for cognitive health.
Innovative dry formula that promotes alertness and mental sharpness in small breed senior dogs. Made with brain-supporting nutrients that contain a proprietary blend of DHA & EPA, antioxidants, B vitamins and arginine for cognitive health.
Innovative dry formula that promotes alertness and mental sharpness in large breed senior dogs. Made with brain-supporting nutrients that contain a proprietary blend of DHA & EPA, antioxidants, B vitamins and arginine for cognitive health.
Shredded blend formula made with chicken as the first ingredient. Fortified with guaranteed live probiotics for digestive and immune health. And optimized protein-to-fat ratio to maintain an ideal body condition.
Try Purina Pro Plan Complete Essentials classic chicken wet dog food. Made to help maintain an ideal body weight and specially formulated to meet the needs of dogs age 7 & older.
Try Purina Pro Plan Complete Essentials classic turkey wet dog food. 100% complete and balanced for senior dogs age seven and older & made with real turkey dogs love.
Answer a few short questions about your pet and Pro Plan will give you an expert food recommendation and personalized feeding guide — completely free!
From pet nutrition guidance to special offers, get the tools you need to help your pet be his or her best.
