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SEE THE NEXT GENERATION OF PRO PLAN PACKAGE DESIGN

Discover how to find your dog's favorite dry and wet formulas by using our streamlined package design.

 

TAKE A CLOSER LOOK AT OUR DRY PACKAGE DESIGN

 

Our streamlined packaging design makes it easier than ever to find your dog's favorite formula.

No Corn, Wheat or Soy
No Corn, Wheat or Soy

You may prefer a formula without corn, wheat or soy for your dog. Formulas without these ingredients will have this information in a gold bar above the formula name.
probiotics
Probiotics

Formulas with this icon are fortified with guaranteed live probiotics to support digestive and immune health.
Key Benefit
Key Benefit

This icon indicates the primary feature or benefit of each specific formula.
Formula-Specific Benefits
Formula-Specific Benefits

Each formula contains specific benefits that help support a dog’s unique needs and preferences. These benefits are showcased here.

DIVE INTO OUR WET PACKAGE DESIGN

 

Discover the simplified design of our updated wet formula packaging.

Formula Name
Formula Name

Streamlined and simplified formula names are consistently located on the package.
Protein
Protein

This color-coded bar allows you to simply identify formulas that feature your dog's preferred protein sources.
Form
Form

An intuitive icon system makes finding a formula in your dog's favorite form quick and easy.
Life Stage
Life Stage

Easily identify if a formula fits your dog's life stage.
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FIND THE RIGHT FORMULA FOR YOUR PET.

Answer a few short questions about your pet and Pro Plan will give you an expert food recommendation and personalized feeding guide — completely free!

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From pet nutrition guidance to special offers, get the tools you need to help your pet be his or her best.

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