Discover how to find your dog's favorite dry and wet formulas by using our streamlined package design.
Our streamlined packaging design makes it easier than ever to find your dog's favorite formula.
You may prefer a formula without corn, wheat or soy for your dog. Formulas without these ingredients will have this information in a gold bar above the formula name.
Formulas with this icon are fortified with guaranteed live probiotics to support digestive and immune health.
This icon indicates the primary feature or benefit of each specific formula.
Each formula contains specific benefits that help support a dog’s unique needs and preferences. These benefits are showcased here.
Discover the simplified design of our updated wet formula packaging.
Streamlined and simplified formula names are consistently located on the package.
This color-coded bar allows you to simply identify formulas that feature your dog's preferred protein sources.
An intuitive icon system makes finding a formula in your dog's favorite form quick and easy.
Easily identify if a formula fits your dog's life stage.
Search by formula name or UPC, or filter by category,
to see how your pet’s formula has evolved.
From pet nutrition guidance to special offers, get the tools you need to help your pet be his or her best.