Explore Pro Plan New Dog Food Packaging Design


Our new, streamlined Pro Plan design makes it easier to find what matters to you. Explore the formula to see the elements of our evolution.

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Easy-To-Find Formula Name

Finding your new formula name is easier than ever. In this example, the formula name is Active 27/17. You can also find formula details, such as the life stage, breed size, protein, kibble type, and more in this section.

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No Corn, Wheat or Soy

You may prefer a formula without corn, wheat or soy for your dog. Formulas without these ingredients will have this information in a gold bar above the formula name.

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Formulas with this icon are fortified with guaranteed live probiotics to support digestive and immune health.

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Key Benefit

This icon indicates the primary feature or benefit of each specific formula.

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Formula-Specific Benefits

Each formula contains specific benefits that help support a dog’s unique needs and preferences. These benefits are showcased here.

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Additional Benefits

All Purina Pro Plan formulas feature nutritional benefits to help pets be their best. These additional benefits can be found here on most packages, with the exception of small sized bags.

MyPlan Bowl Dog Food

Is your dog’s food right for their specific needs and preferences?
Try myPLAN to get an expert recommendation on the ideal
Purina Pro Plan formula for your dog.