Pro Plan

Fueled By Pro Plan

Michael Phelps with his dog eating Pro Plan dog food, with a banner overlay that says “Fueled by Purina Pro Plan”.

Everyone is Fueled By Something

Whether it’s an inner drive or the ambition to win, Pro Plan knows that the most advanced nutrition is critical to helping achieve your goals. That’s why we’ve teamed up with world-champion swimmer Michael Phelps and a team of pros to share stories of how their active dogs push them to be better and the nutrition that makes it all possible. 

 From July 1 to October 31, each view will trigger a $1 donation (up to $150,000) to Athletes for Animals.  

(details below) 

Share Your Dog’s Story for a Chance to WinSign Up Now
Watch video about Michael Phelps and his dog Onyx.

Swimmer Michael Phelps & Onyx

He’s the most decorated swimmer of all time. She is the loyal training partner that’s by his side. See what fuels their active life, together.

Watch video about Livvy Dunne and her dog Roux.

Gymnast Livvy Dunne & Roux

Whether she’s on or off the gymnastic floor, it takes a lot to keep up with Livvy Dunne. Discover what fuels her energetic Golden Retriever to always be ready for their next adventure.

Watch video about Lolo Jones and her dog Loki.

Hurdler Lolo Jones & Loki

She’s a multi-sport world champion who is always pushing to reach her next goal. He’s the reason she works harder, trains longer, and keeps striving for more. See, firsthand, how they fuel each other.

Watch video about Erin Andrews and her dog Howie.

Sportscaster Erin Andrews & Howie

Erin Andrews is a sports commentator with an up-close view of some of the world’s best athletes. Watch as she and her dog, Howie, set their own course for a lifetime of adventure, together.

Michael Phelps and his dog eating Pro Plan Sport dog food

Share Your Story for a Chance to Win

Join the Fueled By team. Share how Pro Plan fuels your dog for a chance to win an epic prize package featuring exclusive Pro Plan gear for you and your dog.

How To Enter

STEP 1: 

Share a photo or video on Instagram showing how Pro Plan fuels your dog.

STEP 2: 

Include your dog and a bag or can of Pro Plan in your post.

STEP 3: 

Mention Pro Plan using @ProPlan.

STEP 4: 

Include the hashtags: #FueledBy and #Sweepstakes.

STEP 5: 

Set your Instagram account to public so we can DM you if you win.


Share Your Story

NO PURCH. NEC. Void where prohibited. Open to legal residents of 50 U.S./D.C., 18+ (19+ in AL & NE & 21 in MS). Begins 9:00 a.m. CT on 7/1/24, ends at 11:59 p.m. CT on 9/2/24. 9 weekly entry periods. Subject to Rules including prizes, odds and free method of entry: Sponsor: Nestle Purina PetCare Company, Checkerboard Square, St. Louis, MO 63164-0001. See complete rules

Athletes for Animals. Teaming up for our greatest fans.

Help Raise up to $150,000 for Homeless Pets

July 1 to October 31, every view of the Fueled By docuseries will trigger a $1 donation (up to $150,000) to Athletes for Animals, a non-profit organization that focuses on protecting homeless pets.

Pro Plan Sport dog food bags and cans.

Fuel a Lifetime of Adventure

Pro Plan Sport delivers fine-tuned nutrition to help provide active dogs and canine athletes with the strength and stamina they need to keep up with you on all life’s adventures. 

Learn more about the full range of Pro Plan Sport formulas for all life stages, including Puppy, Adult and Senior.