

Support the Purple Leash Project & Domestic Abuse Survivors
October is Domestic Violence Awareness Month. Explore ways to support the Purple Leash Project and domestic abuse survivors and their pets in your own community. Plus, find resources for survivors, veterinarians, domestic violence shelters and advocates.

Donate
Your donation to RedRover will help make pet-friendly domestic violence shelters more accessible to survivors of domestic abuse and their pets. From 1/1/2025 through 12/31/2025, for every donation made to RedRover in support of the Purple Leash Project, Purina will match 100% of the donations, up to $500,000 for a total of $1MM donated this year.

Purple Leash Project 5K
Join us at Purina Farms on Saturday, October 12 for a 5K and 1-mile fun run and walk to support the Purple Leash Project. Registration opens at 8am and races begin at 9am.

Donate to a Shelter’s Wish List
Domestic violence shelters in your own community need items for survivors, ranging from clothing to bedding and other essential items.

Shop the Purple Leash Project Store
One hundred percent of your purchase* is a donation to RedRover to help keep domestic abuse survivors with their pets. Shop a variety of items for both you and your pets, and wear (or display) them courageously to inspire others.
*excluding applicable taxes