With all that time in the litter business, Tidy knows how to handle your cat’s, well, business. In fact, Tidy’s entire history began when Ed Lowe invented litter in 1947—and we haven’t stopped reinventing since. Take a trip down Litter Lane and track Tidy’s smart litter solutions from day one through today.
Chapter 1 starts with an ashy litter box, sooty paw prints and a frustrated cat owner. Enter Ed Lowe, an inventive entrepreneur. He decided that absorbent clay would do just the trick. The new material was soon named “Kitty Litter,” lovingly packaged in 5-pound bags and sold to the public.
Ed Lowe’s clay-based invention had cat owners everywhere rejoicing and Kitty Litter quickly reached national distribution. In 1954, Ed introduced a new brand of cat-box-filler, which was sold exclusively in supermarkets. The name? Tidy Cat®. And the rest, as they say, is hisssstory.
As you can probably guess, Tidy Scoop was Tidy’s first foray into scoopable litter. The magic of Tidy Scoop? Waste was trapped into tiny clumps—which meant super easy scooping…and super happy cat owners.
LightWeight put a swift end to “bend with your knees” litter forever. This lighter litter packs a heavy punch when it comes to odor control and makes carrying, pouring and storing easier than ever.
Tidy’s FIRST all-natural clay clumping cat litter has supernatural odor-fighting abilities in both Unscented and Clean Lemongrass options—and the innovation doesn’t end there! The Naturally Strong jugs contain 50% post-consumer recycled plastic, which is just one more way Tidy is helping the environment.
Tidy’s eyes are on the future and we’re starting with commitments toward 100% recyclable or recycle ready packaging, and 100% renewable electricity in our factories by 2025. We’re focused on quality litter and green innovations for a safe and healthy environment, and we’re always improving. Here’s to 2022 and beyond.
What could possibly be next, you ask? Well, our cat scientists at the Tidy Lab are always chasing smart litter solutions. Combining our cat litter expertise with everything we learn from you, Tidy looks forward to introducing litters that fit you and your cat’s unique needs.
Historical imagery is courtesy of the Edward Lowe foundation.