Pro Plan
Inspired by endurance athletes and active dogs like yours.Get the Story Behind Pro Plan Sport
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Always Advancing. Never Compromising.

At Purina Pro Plan, we’ll never stop researching, discovering, and enhancing the food your pet depends on every day. Because for all they give to us, our pets deserve the world’s most advanced nutrition.

Why Is Purina Pro Plan The Best Food For Your Pet?

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Innovative Nutrition Backed by 500+ Scientists

Our innovative nutrition is powered by a team of 500+ nutritionists, veterinarians and scientists.

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140+ Targeted Formulas

Pro Plan offers 140+ targeted formulas to help your pet thrive throughout every stage of their life.

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Recommended by Veterinarians

The advanced nutrition of Purina Pro Plan is a trusted choice of experts and veterinarians all across the country.

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The Choice of Champions

Discover why sporting and show champions choose Pro Plan more than any other brand.

Nutrition Made for Game-Changing Results

Purina Pro Plan LiveClear Products

Purina Pro Plan LiveClear

The world’s first cat food that reduces allergens in cat hair and dander.

Purina Pro Plan Bright Mind Adult 7+ Products

Purina Pro Plan Bright Mind Adult 7+

Targeted nutrition to fuel your dog’s mind.

Purina Pro Plan PRIME PLUS Adult 7+ Products

Purina Pro Plan PRIME PLUS Adult 7+

Senior formulas with the power to extend the life of cats age 7+.

Trusted By Experts. Proven By Champions.

Only one brand fuels 94 of the top 100* show dogs and  90 of the top 100** sporting dogs. Why do so many canine athletes count on Pro Plan to fuel their best? Just ask the experts who trust it and the champions that are fueled by it.

Mike Steward and dog

Mike Stewart

President of Wildrose Kennels & Purina Ambassador, is a seasoned dog trainer who developed the unique, positive training methodology, “The Wildrose Way.” He shares his thoughts on a dog’s purpose and why Purina Pro Plan is the exclusive nutrition of choice for Wildrose Kennels.

Gabriel Rangel and dog

Gabriel Rangel

3X Westminster Best in Show Dog Handler & Purina Ambassador, introduces his wire fox terrier, King, who is the 2019 Westminster best in show winner. He also explains how nutrition plays an important role in King's success which is why he only feeds him Purina Pro Plan.

Amber McCune and dogs

Amber McCune

National Champion Agility Trainer, is a national champion trainer and handler from Amherst, New Hampshire. Over the past decade Amber has won dozens of titles across agility, conformation and obedience. Hear why there’s only one food she trusts to fuel her superstars.

* Dog News Magazine Top 100 Dogs based on AKC All-Breed Competition and RBIS through 12/31/22. The handler or owner of these champions may have received Pro Plan dog food as Purina ambassadors.

** Based on 2022 National, World & Invitational Champions and Purina Award Winners. The handler or owner of these champions may have received Pro Plan dog food as ambassadors.

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Committed to Conservation

Purina is proud to call Ducks Unlimited our partner in conservation. Together, we work with farmers, ranchers and conservation organizations to help improve water quality, soil health and biodiversity across millions of acres.

Powerful Results For Pets Like Yours

Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula
Food Backed by Science: 5 out of 5 starsThe vet recommended Pro Plan Sensitive Skin & Stomach for my Goldendoodle. After 6 months on this food, he has a beautiful coat, perfect weight, and solid/less poop. Great food that’s backed by science!
— DexTheDoodle
Pro Plan Adult Complete Essentials Shredded Blend Chicken & Rice Formula
Overall Health Is Amazing On Pro Plan: 5 out of 5 starsMy cat’s overall health is amazing on Pro Plan. Such a great food, and it helped his digestion issues. His coat is so shiny, teeth look great and it helps his breath. He’s got more muscle than fat, and overall just looks great.
— Eleanorsavannah
Pro Plan Adult Urinary Tract Health Chicken & Rice Formula
Life Saver!: 5 out of 5 starsAfter multiple vet visits costing hundreds of dollars this has been our ONLY choice for the past 6 years! NO MORE UTIs!!!
— Kendall
Pro Plan Adult Large Breed Chicken & Rice Formula
Best Food Available: 5 out of 5 starsAs a veterinarian, I talk to my clients every day about nutrition. This is my number one diet recommendation for dogs and cats. pets is evident.
— Dr. Kelly
Owner and cat

Real, Life-Changing Stories of LiveClear

Fuel Your Pet’s Best, Today

The advanced nutrition of Pro Plan is available online and in-store at pet specialty retailers near you.

Where To Buy

My Plan

Find The Right Formula For Your Pet

Answer a few short questions about your pet and Pro Plan will give you an expert food recommendation and customized feeding guide.