Pro Plan

Reduce the Allergen. Embrace the Freedom. Take the Liveclear Challenge

When you live with cat allergen sensitivity, it can put limits on your cat and you. But now you can reduce the major allergen in your cat’s hair and dander simply and safely, with the world’s first allergen-reducing cat food: Purina Pro Plan LiveClear. Take The LiveClear Challenge and discover the freedom you – and your cat – could have by this time next month. 

Cat food

Game-Changing. Award-Winning.

Pro Plan LiveClear is the proud winner of the Product of the Year award, the world’s largest consumer-voted award for product innovation.


Real LiveClear Stories

"LiveClear has been absolutely life changing for me. We’ll never go back to any other food."

- Dachelle K.

How Pro Plan LiveClear Works


LiveClear is a Revolutionary Cat Food

shown to reduce the major allergen in cat hair and dander by an average of 47% starting in the 3rd week of daily feeding.

A cat lying on a person's shoulder

By this time next month, I want to SNUGGLE.

good housekeeping seal

Pro Plan LiveClear has earned the Good Housekeeping Seal, so you can shop with confidence.

Where to Buy

Find Pro Plan LiveClear at a pet specialty retailer near you.

Find LiveClear

liveclear trial

Money Back Guarantee

We’re so confident in the allergen-reducing, life-changing power of Pro Plan LiveClear that we guarantee it works. If you are unsatisfied for any reason, you’ll get your money back.