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Reduce The Allergen. Embrace The Freedom. Take The Liveclear Challenge.

The LiveClear Challenge
Woman and het cat

When you live with cat allergen sensitivity, it can put limits on your cat and you. But now you can reduce the major allergen in your cat’s hair and dander simply and safely, with the world’s first allergen-reducing cat food: Purina Pro Plan LiveClear. Take The LiveClear Challenge and discover the freedom you – and your cat – could have by this time next month.


LiveClear product line

Game-Changing. Award-Winning.

Pro Plan LiveClear is the proud winner of the Product of the Year award, the world’s largest consumer-voted award for product innovation.

"LiveClear has been absolutely life changing for me. We’ll never go back to any other food."


- Dachelle K.

The Purina Pro Plan LiveClear Challenge - Sign Up & Get $8 Back

Take the LiveClear Challenge risk-free. Sign up today to get $8 back on your first bag of Pro Plan LiveClear. If you’re unsatisfied for any reason, you’ll get a full refund. Guaranteed.

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    Valid for in-store and online purchases. 


    Participation in Purina rebate programs may require registration with 3rd party providers and the download and use of 3rd party applications. 


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    Offer valid through 12/31/23, or while supplies last. Good only in the USA, APOs, FPOs. Limit one per household. See full terms at www.purina.com/terms-and-conditions.

How Pro Plan Liveclear Works

Average reduction of 47% of major allergens

Liveclear Is A Revolutionary Cat Food

shown to reduce the major allergen in cat hair and dander by an average of 47% starting in the 3rd week of daily feeding.

By this time next month, I want to SNUGGLE
Good Housekeeping Seal

Pro Plan LiveClear has earned the Good Housekeeping Seal, so you can shop with confidence.

Where To Buy

Find Pro Plan LiveClear at a pet specialty retailer near you.

It works or your money back

Money Back Guarantee

We’re so confident in the allergen-reducing, life-changing power of Pro Plan LiveClear that we guarantee it works. If you are unsatisfied for any reason, you’ll get your money back.