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Dry Dog Food

Pro Plan Dry Dog Food Hero

Product Overview

  • Formerly Purina Pro Plan Bright Mind Adult Chicken & Rice Formula
  • Brain-supporting nutrients which contains a proprietary blend of DHA & EPA, Antioxidants, B vitamins, and Arginine for cognitive health 
  • Fortified with Guaranteed Live Probiotics for digestive and immune health 
  • Chicken is the first ingredient  
  • Protein-to-fat ratio is optimized to maintain an ideal body condition 
  • Antioxidants for a healthy immune system 
Available Sizes
  • 16lb

     

    30lb

Ingredients & Nutrition

Chicken, whole grain wheat, poultry by-product meal (source of glucosamine), rice, corn gluten meal, barley, beef fat preserved with mixed-tocopherols, oat meal, dried egg product, dried beet pulp, fish oil, natural flavor, L-Arginine, calcium carbonate, fish meal (source of glucosamine), salt, potassium chloride, mono and dicalcium phosphate, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], choline chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], L-Lysine monohydrochloride, L-ascorbyl-2-polyphosphate (Vitamin C), dried Bacillus coagulans fermentation product, garlic oil.          B439719

Manufactured and Guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Cognitive Health Chicken & Rice Formula provides complete and balanced nutrition for maintenance of adult dogs.

Guaranteed Analysis

Crude Protein (Min)

26.0%

Crude Fat (Min)

16.0%

Crude Fiber (Max)

3.0%

Moisture (Max) 

12.0%

Arginine (Min)

1.2%

Linoleic Acid (Min)

1.6%

Eicosapentaenoic Acid* (EPA) (Min)

0.15%

Docosahexaenoic Acid* (DHA) (Min)

0.15%

Calcium (Ca) (Min)

1.0%

Phosphorus (P) (Min)

0.8%

Selenium (Se) (Min)

0.35 mg/kg

Vitamin A (Min) 

15,000 IU/kg

Vitamin E (Min)

500 IU/kg

Pyridoxine (Min) 

3.0 mg/kg

Folic Acid (Min)

0.6 mg/kg

Ascorbic Acid* (Min) 

90 mg/kg

Glucosamine* (Min)

400 ppm

Omega-6 Fatty Acids* (Min)

1.7%

Bacillus coagulans* (Min)

600 million CFU/lb

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

Feeding Guidelines

RECOMMENDED DAILY FEEDING AMOUNTS
Using a standard 8 oz/250 ml measuring cup which contains approximately 105 g of Pro Plan.

WeightFeeding Amount
(lbs)(kg)(cups)(grams)
3 - 121.4 - 5.41/2 to 152 - 105
13 - 205.9 - 9.11 to 1-1/2105 - 157
21 - 359.5 - 15.91-1/2 to 2-1/4157 - 235
36 - 5016.3 - 22.72-1/4 to 2-3/4235 - 287
51 - 7523.1 - 34.12-3/4 to 3-2/3287 - 383
76 - 10034.5 - 45.43-2/3 to 4-1/2383 - 470
Over 100Over 45.44-1/2 cups plus 1/4 cup for each 10 lbs of body weight over 100 lbs470 g plus 26 g for each 4.5 kg of body weight over 45.4 kg

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. But a good place to start is with these guidelines for an average, active, adult dog fed once daily.


MAKING THE SWITCH TO PRO PLAN

Although you’ll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you’re feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.


Contains a source of live (viable) naturally occurring microorganisms.

Provide adequate fresh water in a clean container daily.

For your pet’s health, see your veterinarian regularly.


Calorie Content (fed)
3891 kcal/kg
407 kcal/cup

Reviews

95%
Of customers recommend this product
1-10 of 233 Reviews
Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula
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Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula
  • Rating: 5 out of 5 stars
  • Ren2
  • April 29, 2016

Great Food !

My dog, loves this so much he can't wait to eat, and gets excited during dinner time.

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Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula
  • Rating: 5 out of 5 stars
  • TMW21
  • July 10, 2016
Loyal pet owner from PA, United States

Awesome!

We recently found out through blood work that our 5 year old border collie/lab has early kidney disease. For a couple months she has been off and not herself at all, she would hide and cower, even if we would say "Let's go see horses". It's one of her favorite things to do, is go to the farm and follow us as we trail ride. She even started attacking the other dogs for just walking by her. Luckily, Idexx was running a blood work promotion (for a GHP, CBC, T4, fecal, HWT, etc) it was only $110, which a GHP and CBC alone are ~$100. My vet recommended we try ProPlan Bright Mind and recheck her kidney levels in 3-6 months. So far I am extremely pleased! She's back to wanting to go see horses, hunt groundhogs and listening to commands. She's almost back to herself again and it's only been a month.

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Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula
  • Rating: 5 out of 5 stars
  • greyhound momma
  • April 4, 2016
Loyal pet owner from Ohio

Great taste and good for keeping dogs alert

Many of our dogs are middle aged and this food seems to help them perk up a little.

  • Quality
    5
    4
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    1
    Rating:5 out of 5 stars
  • Value
    5
    4
    3
    2
    1
    Rating:5 out of 5 stars
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Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula
  • Rating: 5 out of 5 stars
  • April 4, 2016

  • Quality
    5
    4
    3
    2
    1
    Rating:4 out of 5 stars
  • Value
    5
    4
    3
    2
    1
    Rating:4 out of 5 stars
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Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula
  • Rating: 5 out of 5 stars
  • April 5, 2016

  • Quality
    5
    4
    3
    2
    1
    Rating:5 out of 5 stars
  • Value
    5
    4
    3
    2
    1
    Rating:5 out of 5 stars
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Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula
  • Rating: 5 out of 5 stars
  • Hope
  • April 6, 2016
Loyal pet owner from Hop Bottom, PA

Wonderful!

We use this with our older dogs and have great success with it.

  • Quality
    5
    4
    3
    2
    1
    Rating:5 out of 5 stars
  • Value
    5
    4
    3
    2
    1
    Rating:5 out of 5 stars
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Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula
  • Rating: 5 out of 5 stars
  • April 7, 2016

  • Quality
    5
    4
    3
    2
    1
    Rating:5 out of 5 stars
  • Value
    5
    4
    3
    2
    1
    Rating:3 out of 5 stars
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Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula
  • Rating: 5 out of 5 stars
  • Shez
  • April 8, 2016
Loyal pet owner from West Milford, NJ, United States

Love this food for my senior dog!

This food is great. My dog loved it and it makes a difference!

  • Quality
    5
    4
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    2
    1
    Rating:5 out of 5 stars
  • Value
    5
    4
    3
    2
    1
    Rating:5 out of 5 stars
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Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula
  • Rating: 5 out of 5 stars
  • Melemel
  • April 9, 2016
Loyal pet owner from Dallas, TX, United States

Great

This's product has done wonders for my senior dogs!!

  • Quality
    5
    4
    3
    2
    1
    Rating:5 out of 5 stars
  • Value
    5
    4
    3
    2
    1
    Rating:5 out of 5 stars
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Purina Pro Plan Adult Cognitive Health Chicken & Rice Formula
  • Rating: 5 out of 5 stars
  • April 10, 2016

  • Quality
    5
    4
    3
    2
    1
    Rating:5 out of 5 stars
  • Value
    5
    4
    3
    2
    1
    Rating:5 out of 5 stars
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