Pro Plan

Purina Pro Plan Dog Food

There’s a reason Pro Plan is the trusted food of champions. From a breakthrough formula that helps promote mental sharpness, to gentle formulas for sensitive skin and stomachs, Pro Plan offers the most advanced nutrition for your dog’s best life.

Inspired by endurance athletes and active dogs like yours. Get the story behind Pro Plan SportClick Here
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Specialized Nutrition For Sensitive Systems

Purina Pro Plan Sensitive Skin and Stomach formulas offer digestive health support and skin and coat nourishment for dogs at every stage of life. Explore our exciting new Sensitive Skin & Stomach formulas for puppies, adults, and senior dogs, and discover why the gentle nutrition of Pro Plan might be right for your dog.

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Champion Nutrition for Active Dogs and Performance Canines

Competitors and athletes need fine-tuned nutrition for strength and stamina. Help your athletic dog excel in the field, in the ring, and in your own backyard, with the performance of Pro Plan’s best dog food for active dogs — Pro Plan Sport.

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Nourish Your Puppy's Potential

A puppy's first 12-24 months of life are a crucial time in their development. Help give them a healthy head start with specialized nutrition formulated just for growing puppies.

Pro Plan Dog Food with Probiotics

Give Your Dog The Advantage Of Probiotics

Pro Plan dry dog formulas are now fortified with guaranteed live probiotics. The specific probiotic strain chosen by Pro Plan can exert a positive impact on digestive health by balancing the levels of bacteria in your dog’s intestines. It can also help support immune health.

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Your Dog Is Unique

Is your dog’s food right for their specific needs and preferences? Try myPLAN to get an expert recommendation on the ideal Purina Pro Plan formula for your dog.

Advanced Nutrition For Dogs Like Yours

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Purina Pro Plan Dry Dog Food

Pro Plan delivers a full spectrum of performance and specialized dry dog food formulas to help dogs like yours excel at every stage of life.

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Purina Pro Plan Wet Dog Food

Pro Plan wet dog food formulas help dogs thrive with high-quality nutrition in a variety of outstanding tastes and textures.

Shop Purina Pro Plan Formulas

The advanced nutrition of Pro Plan is available online and in-store at pet specialty retailers near you.

Where To Buy

Dog Owners Trust Pro Plan Nutrition

Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula
Food Backed By Science: 5 out of 5 starsThe vet recommended Pro Plan Sensitive Skin & Stomach for my Goldendoodle. After 6 months on this food, he has a beautiful coat, perfect weight, and solid/less poop. Great food that’s backed by science!
— DexTheDoodle
Pro Plan Adult 7+ Bright Mind Chicken & Rice Formula
Does What It Says, And So Much More: 5 out of 5 starsI’ve been feeding this to my 11 year old American Eskimo dog for a little shy of a year. She definitely seems brighter and more alert. Everyone comments on how she seems like a “permanent puppy” and I’d have to agree.
— RaeRenee
Pro Plan Adult Complete Essentials Chicken & Rice Formula (7540)
Highly Recommend!: 5 out of 5 starsI switched my Husky to this after being on a grain free diet. Not only does he look and feel healthier, but his coat is back to feeling soft and shinier than ever. I highly recommend this diet over any others!
— Nitrosmom
Pro Plan Complete Essentials Adult Chicken & Vegetables Entrée Slices In Gravy Wet Dog Food
Daily Reviews; At 89: 5 out of 5 starsAt 89 in human years, we want to ensure that Love will be around as long as possible. Providing nutritional needs that are specific to her senior status keeps her jumping around like a puppy. The cost is a little above average but she is worth it!
— Anonymous

Pro Plan Events

Dog Challenging

Incredible Dog Challenge

Watch canine athletes showcase their awe-inspiring skills as they dive, jump, and weave their way to victory.

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Westminster Dog Show

Celebrate the nation’s top dogs as they take the spotlight in New York City. Who will win the elite Best In Show title?

Purina Farms

Purina Farms Events

Purina Farms is the place where pet lovers go to play, learn and compete. Guests are welcomed year-round at this family-friendly attraction located just outside of St. Louis, MO.

Featured Dog Articles

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How Do I Know if My Cat or Dog Is Overweight?

It’s easy to determine if your dog is overweight or your cat is obese. Follow these three steps to do a body score check at home.

Dog Hand Signals

Common Hand Signals for Dog Training

Hand signal training can be fun to teach and easy for most dogs to understand. Learn tips and tricks to train your dog using common hand signals.

Puppy on the grass

How Much Dry Food to Feed to a Puppy

Knowing how much to feed your puppy can be challenging. Let’s walk through the main determining variables like age, breed size, activity level, and current weight that determine how many calories your puppy needs.