Find the right formula for your pet.

ASKING “WHAT IF” TO DISCOVER “WHAT IS.”

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Challenging norms to find the next life-changing breakthrough.

WHY IS PURINA PRO PLAN THE BEST FOOD FOR YOUR PET?

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A history of innovation backed by 85+ years of Purina research
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Every high-quality ingredient is carefully chosen for a specific purpose
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Backed by 400+ Purina scientists including nutritionists, behaviorists, and veterinarians
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Highly digestible dry formulas promote nutrient bioavailability

RETHINKING WHAT NUTRITION CAN DO.

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We’re constantly pushing the boundaries of pet nutrition, imagining what else nutrition can do for pets like yours. This approach inspires us to create formulas that help pets be energetic and resilient, while maintaining an ideal body condition, healthy skin, and stunning coat at every stage of life.

THE BEST FOOD FOR YOUR DOG

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The first dry food brand with real meat as the #1 ingredient
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95 of the top 100* AKC all breed champions are fed Purina® Pro Plan®

*Dog News Magazine Top 100 Dogs based on AKC All-Breed Competition and RBIS through 12/31/18. The handler or owner of these champions may have received Pro Plan dog food as Purina ambassadors.

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91 of the top 100** sporting dogs were fueled by Purina® Pro Plan®

**Based on 2018 National, World & Invitational Champions and Purina Award Winners. The handler or owner of these champions may have received Pro Plan dog food as Purina ambassadors.

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12 of the last 13 Westminster Best In Show champions were fueled by Purina® Pro Plan®†

2007-2019

94% OF OUR CUSTOMERS WOULD RECOMMEND PRO PLAN

Pro Plan Dog Sensitive Systems bag
  • Rating:5 out of 5 stars
SAFE, TESTED AND PROVEN DIET

"Since transitioning to Pro Plan Sensitive Skin & Stomach Salmon & Rice, my dogs are at a beautiful weight, have amazingly soft and shiny coats (they literally glisten!), and have much happier tummies. Really happy with this dog food, and it’s so comforting to know I’m feeding a safe, tested and proven diet to my pups!"

Reviewed By: Gracie80
Pro Plan Complete Essentials Cat Food Bag
  • Rating:5 out of 5 stars
OVERALL HEALTH IS AMAZING ON PRO PLAN

“My cat’s overall health is amazing on Pro Plan. Such a great food, and it helped his digestion issues. His coat is so shiny, teeth look great and it helps his breath. He’s got more muscle than fat, and overall just looks great.”

Reviewed By: Eleanorsavannah

THE BEST FOOD FOR YOUR CAT

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Real meat, poultry, or fish is the #1 ingredient in all dry formulas*

* Except UTH formulas

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Our foods have a great taste cats love
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100% proudly manufactured at Purina-owned U.S. facilities
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Optimal protein-to-fat ratio tailored to each dry formula to help cats maintain their ideal body condition
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