Always Advancing. Never Compromising.
At Purina Pro Plan, we’ll never stop researching, discovering, and enhancing the food your pet depends on every day. Because for all they give to us, our pets deserve the world’s most advanced nutrition.
Why Is Purina Pro Plan The Best Food For Your Pet?
Innovative Nutrition Backed by 500+ Scientists
Our innovative nutrition is powered by a team of 500+ nutritionists, veterinarians and scientists.
140+ Targeted Formulas
Pro Plan offers 140+ targeted formulas to help your pet thrive throughout every stage of their life.
Recommended by Veterinarians
The advanced nutrition of Purina Pro Plan is a trusted choice of experts and veterinarians all across the country.
The Choice of Champions
Discover why sporting and show champions choose Pro Plan more than any other brand.
Nutrition Made for Game-Changing Results
Purina Pro Plan LiveClear
The world’s first cat food that reduces allergens in cat hair and dander.
Purina Pro Plan PRIME PLUS Adult 7+
Senior formulas with the power to extend the life of cats age 7+.
Trusted By Experts. Proven By Champions.
Only one brand fuels 94 of the top 100* show dogs and 90 of the top 100** sporting dogs. Why do so many canine athletes count on Pro Plan to fuel their best? Just ask the experts who trust it and the champions that are fueled by it.
Mike Stewart
President of Wildrose Kennels & Purina Ambassador, is a seasoned dog trainer who developed the unique, positive training methodology, “The Wildrose Way.” He shares his thoughts on a dog’s purpose and why Purina Pro Plan is the exclusive nutrition of choice for Wildrose Kennels.
Gabriel Rangel
3X Westminster Best in Show Dog Handler & Purina Ambassador, introduces his wire fox terrier, King, who is the 2019 Westminster best in show winner. He also explains how nutrition plays an important role in King's success which is why he only feeds him Purina Pro Plan.
Amber McCune
National Champion Agility Trainer, is a national champion trainer and handler from Amherst, New Hampshire. Over the past decade Amber has won dozens of titles across agility, conformation and obedience. Hear why there’s only one food she trusts to fuel her superstars.
* Dog News Magazine Top 100 Dogs based on AKC All-Breed Competition and RBIS through 12/31/22. The handler or owner of these champions may have received Pro Plan dog food as Purina ambassadors.
** Based on 2022 National, World & Invitational Champions and Purina Award Winners. The handler or owner of these champions may have received Pro Plan dog food as ambassadors.
Committed to Conservation
Purina is proud to call Ducks Unlimited our partner in conservation. Together, we work with farmers, ranchers and conservation organizations to help improve water quality, soil health and biodiversity across millions of acres.
Powerful Results For Pets Like Yours
The vet recommended Pro Plan Sensitive Skin & Stomach for my Goldendoodle. After 6 months on this food, he has a beautiful coat, perfect weight, and solid/less poop. Great food that’s backed by science!
My cat’s overall health is amazing on Pro Plan. Such a great food, and it helped his digestion issues. His coat is so shiny, teeth look great and it helps his breath. He’s got more muscle than fat, and overall just looks great.
After multiple vet visits costing hundreds of dollars this has been our ONLY choice for the past 6 years! NO MORE UTIs!!!
As a veterinarian, I talk to my clients every day about nutrition. This is my number one diet recommendation for dogs and cats. pets is evident.
Real, Life-Changing Stories of LiveClear
Fuel Your Pet’s Best, Today
The advanced nutrition of Pro Plan is available online and in-store at pet specialty retailers near you.
Find The Right Formula For Your Pet
Answer a few short questions about your pet and Pro Plan will give you an expert food recommendation and customized feeding guide.