Australian shepherd dog on rocks looking over valley

At Purina Pro Plan, we’ll never stop researching, discovering, and enhancing the food your pet depends on every day. Because for all they give to us, our pets deserve the world’s most advanced nutrition.

Inspired by endurance athletes and active dogs like yours. Get the story behind Pro Plan Sport

Why Is Purina Pro Plan The Best Food For Your Pet?

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Innovative Nutrition Backed by 500+ Scientists

Our innovative nutrition is powered by a team of 500+ nutritionists, veterinarians and scientists.

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140+ Targeted Formulas

Pro Plan offers 140+ targeted formulas to help your pet thrive throughout every stage of their life.

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Recommended by Veterinarians

The advanced nutrition of Purina Pro Plan is a trusted choice of experts and veterinarians all across the country.

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The Choice of Champions

Discover why sporting and show champions choose Pro Plan more than any other brand.

Nutrition Made for Game-Changing Results.

Purina Pro Plan LiveClear Cat Allergy Reducing Cat Food

Purina Pro Plan LiveClear

The world’s first cat food that reduces allergens in cat hair and dander.

Purina Pro Plan Bright Mind Adult 7+

Purina Pro Plan Bright Mind Adult 7+

Targeted nutrition to fuel your dog’s mind.

Purina Pro Plan PRIME PLUS Adult 7+

Purina Pro Plan PRIME PLUS Adult 7+

Senior formulas with the power to extend the life of cats age 7+.


Only one brand fuels 94 of the top 100* show dogs and  90 of the top 100** sporting dogs. Why do so many canine athletes count on Pro Plan to fuel their best? Just ask the experts who trust it and the champions that are fueled by it.

Micke Steward - man with dog

Mike Stewart

President of Wildrose Kennels & Purina Ambassador

Mike Stewart is a seasoned dog trainer who developed the unique, positive training methodology, “The Wildrose Way.” He shares his thoughts on a dog’s purpose and why Purina Pro Plan is the exclusive nutrition of choice for Wildrose Kennels.

Gabriel Rangel - man with dog

Gabriel Rangel

3X Westminster Best in Show Dog Handler & Purina Ambassador

Gabriel Rangel introduces his wire fox terrier, King, who is the 2019 Westminster best in show winner. He also explains how nutrition plays an important role in King's success which is why he only feeds him Purina Pro Plan.

Amber McCune - woman with dogs

Amber McCune

National Champion Agility Trainer

Amber McCune is a national champion trainer and handler from Amherst, New Hampshire. Over the past decade Amber has won dozens of titles across agility, conformation and obedience. Hear why there’s only one food she trusts to fuel her superstars.

* Dog News Magazine Top 100 Dogs based on AKC All-Breed Competition and RBIS through 12/31/22. The handler
or owner of these champions may have received Pro Plan dog food as Purina ambassadors.

** Based on 2019 National, World & Invitational Champions and Purina Award Winners. The handler
or owner of these champions may have received Pro Plan dog food as ambassadors.

Ducks Unlimited logo over image of pond


Purina is proud to call Ducks Unlimited our partner in conservation. Together, we work with farmers, ranchers and conservation organizations to help improve water quality, soil health and biodiversity across millions of acres.


purina pro plan sensitive skin & stomach salmon & rice formula
  • Rating:5 out of 5 stars
Food Backed by Science

"The vet recommended Pro Plan Sensitive Skin & Stomach for my Goldendoodle. After 6 months on this food, he has a beautiful coat, perfect weight, and solid/less poop. Great food that’s backed by science!"

Reviewed By: - DexTheDoodle
purina pro plan large breed chicken & rice formula
  • Rating:5 out of 5 stars
Best Food Available

"As a veterinarian, I talk to my clients every day about nutrition. This is my number one diet recommendation for dogs and cats. After all, I feed my own pets Pro Plan. The nutrition is top notch and the health results I see in my clients’ pets and my own pets is evident."

Reviewed By: - Dr. Kelly
purina pro plan urinary tract health chicken & rice formula
  • Rating:5 out of 5 stars
Life Saver!

"After multiple vet visits costing hundreds of dollars this has been our ONLY choice for the past 6 years! NO MORE UTIs!!!"

Reviewed By: - Kendall
purina pro plan complete essentials shredded blend chicken & rice formula
  • Rating:5 out of 5 stars
Overall Health Is Amazing On Pro Plan

“My cat’s overall health is amazing on Pro Plan. Such a great food, and it helped his digestion issues. His coat is so shiny, teeth look great and it helps his breath. He’s got more muscle than fat, and overall just looks great.”

Reviewed By: - Eleanorsavannah
man petting calico cat

Real, Life-Changing Stories of LiveClear


The advanced nutrition of Pro Plan is available online and in-store at pet specialty retailers near you.



Answer a few short questions about your pet and Pro Plan will give you an expert food recommendation and customized feeding guide

Frequently Asked Questions

Cat Questions

Dog Questions

Both Species Questions