ASKING “WHAT IF” TO DISCOVER “WHAT IS.”

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Challenging norms to find the next life-changing breakthrough.

WHY IS PURINA PRO PLAN THE BEST FOOD FOR YOUR PET?

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A history of innovation backed by 85+ years of Purina research
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Every high-quality ingredient is carefully chosen for a specific purpose
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Backed by 400+ Purina scientists including nutritionists, behaviorists, and veterinarians
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Highly digestible dry formulas promote nutrient bioavailability
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COMPARE PRO PLAN

Want to learn more about how Pro Plan compares to other
leading pet food brands? Discover the difference now.

RETHINKING WHAT NUTRITION CAN DO.

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We’re constantly pushing the boundaries of pet nutrition, imagining what else nutrition can do for pets like yours. This approach inspires us to create formulas that help pets be energetic and resilient, while maintaining an ideal body condition, healthy skin, and stunning coat at every stage of life.

THE BEST FOOD FOR YOUR DOG
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The first dry food brand with real meat as the #1 ingredient
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95 of the top 100* AKC all breed champions are fed Purina® Pro Plan®

*Dog News Magazine Top 100 Dogs based on AKC All-Breed Competition and RBIS through 12/31/18. The handler or owner of these champions may have received Pro Plan dog food as Purina ambassadors.

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91 of the top 100** sporting dogs were fueled by Purina® Pro Plan®

**Based on 2018 National, World & Invitational Champions and Purina Award Winners. The handler or owner of these champions may have received Pro Plan dog food as Purina ambassadors.

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12 of the last 13 Westminster Best In Show champions were fueled by Purina® Pro Plan®†

2007-2019

94% OF OUR CUSTOMERS WOULD RECOMMEND PRO PLAN
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  • 5/5
MY DOGS LOVE IT!

“My dogs love this food. It makes their coats slick and shiny also. I highly recommend this food to anyone feeding a large breed dog. Also, you can go to the Pro Plan website and join their club if you are a breeder.”

DESTINY
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  • 5/5
MY CATS LOVE IT!

“One of my cats must have this type of food. My other cat is finicky and has walked away from other canned food in the past. They both LOVE this & never get tired of the one flavor. I was so happy to find Pro Plan...”

NANCY
THE BEST FOOD FOR YOUR CAT
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Real meat, poultry, or fish is the #1 ingredient in all dry formulas*

* Except UTH formulas

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Our foods have a great taste cats love
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100% proudly manufactured at Purina-owned U.S. facilities
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Optimal protein-to-fat ratio tailored to each dry formula to help cats maintain their ideal body condition
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LOOK NO MORE

Get our expert food recommendation for the formula that’s right for your pet.